markempa

JULY 25, 2017

It’s about the words we use. So, I’ve been stuck using certain words to describe what I do. By that, I mean the words we use in sales and marketing. Back when I wrote the book Lead Generation for the Complex Sale which succeeded beyond my hopes. Because our words affect how we think. Andrew Newberg, M.D.,

B2B Sales 323

B2B Sales Trust Marketing Ethics Paid Search Agency 323

Marketing Insider Group

MARCH 14, 2021

But, does this mean that your leads and clients can’t enjoy a certain level of attentive, personalized service? This ultimately leads to the leveraging of power for strategic targeting and personalization, empowered by the versatility and near infinite scalability of artificial intelligence (AI). The Personalized Sales Experience.

Marketing AI 252

Marketing AI Sales Qualified Leads High Quality Lead Process 252

Anyword

FEBRUARY 9, 2022

Check out some of our blog articles to see how we apply their words of wisdom in a practical way. Here are a bunch of the best copywriting books, who if you haven’t read already, you probably should add to your Kindle list. In the book, Halbert details numerous strategies, secrets, and tips that tie psychology and conversion.

Copywriting 98

Copywriting Best Practices Amazon Advertisements 98

Salesforce Marketing Cloud

JULY 6, 2023

We wanted to know what sales book made the lightbulb go off above their head, along with their favorite passages and the takeaways that changed how they sell. Some of these titles aren’t even sales books. Be impeccable with your word. Don’t take anything personally. The four agreements are: 1. Don’t make assumptions.

Enterprise Management 86

Enterprise Management Lead Scoring Lead Ranking Salesforce.com 86

Contently

DECEMBER 2, 2019

I’ve always liked to buy my team books—I buy every direct report a book during the holidays and right before our mid-year review cycle if I need to suck up to them. Here are 7 books for marketers that will do just that. Joe just really likes marketing books.]. But as marketers, we are good capitalists.

Storytelling 163

Storytelling Amazon Paid Search Agency Advertising Agencies 163

Zoominfo

OCTOBER 5, 2021

There are certain words you don’t, can’t, shouldn’t, and mustn’t use within your email subject line if you want to pique people’s interest while avoiding spam blockers. There are so many spam trigger words, someone could write a nice thick book about them. Remember that prince from Nigeria? What Triggers Spam Filters?

CAN-SPAM 100

CAN-SPAM Account Based Marketing Trigger Marketing Click Rate 100

Walker Sands

JULY 11, 2022

As we strive to make our workplace more accepting and inclusive, Walker Sands participated in an agency-wide book club to read, “How to They/Them: A Visual Guide to Nonbinary Pronouns and the World of Gender Fluidity ” by Stuart Getty. In their book, Stuart mentions the privilege of being able to openly express identity.

Paid Search Agency 98

Paid Search Agency Validation Copywriting Storytelling 98

Zoominfo

JANUARY 27, 2019

But, despite the constant change, the following statement has held true for hundreds of years: No marketing tactic can match the influence of word-of-mouth. In fact, word-of-mouth is the primary factor behind 20% to 50% of all purchasing decisions ( source ). Think about the last book you read or television show you watched.

Word of Mouth 210

Word of Mouth Peer-to-peer Advertising Agencies Zoominfo 210

ClickZ

JULY 7, 2022

Following two videos which have gathered close to one million views, over 250,000 likes, and 5500 shares, book sales increased by seven times. For more recent publications than Wuthering Heights, TikTok (and influencers) can drive conversation, attention, and book sales. moongirlreads_ literally such an amazing book CHECK IT OUT!!!

Paid Search Agency 135

Paid Search Agency Peer-to-peer Companies Social Media 135

Vidyard

NOVEMBER 11, 2020

Use Words and Video to Complement One Another 3.5 In a sea of boring black and white text-based emails, a splash of color and personality will be a breath of fresh air to your prospects. Subject lines with the word “video” in them are 5x more likely to get opened and 8x more likely to get a response. Keep It Short and Sweet 3.3

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

Content Standard

AUGUST 6, 2021

Words unite us during tough times, direct us through confusion, and educate us as we grow. The Skyword team is excited to share a handful of content marketing books that strike this perfect balance. These books can help you practice seeing from a perspective you don’t always get in branding documents. Embrace a persona.

Work Management 128

Work Management Marketing Management Content Marketing Planning 128

Heinz Marketing

AUGUST 27, 2021

During these last few days of summer, as kids head back-to-school, the weather cools and you finish that chewing-gum-for-your-brain beach read, it’s the perfect time to recommit to your professional development goals by picking up one of these B2B business books. When you search Amazon for “marketing and sales books” 60,000+ options pop-up.

B2B Sales 122

B2B Sales B2B Marketing Work Management Marketing Management 122

ConvertKit

JUNE 18, 2021

Miller (left) and Liz Lawson (right), books are only one aspect of their full-time writing careers. Miller jumped into freelance writing sixteen years ago and hasn’t looked back, publishing three different nonfiction books: Two travel guides to the Jersey Shore and RUNNING: A LOVE STORY, her first memoir from Hachette. Liz Lawson.

Newsletter 103

Newsletter Custom Publishing Social Media Communities 103

DemandBase

JULY 2, 2020

10 Books to Make You a Better Marketer. I’ve put together a list of my top books to help you become a better marketer. You’ll notice only a few books are “marketing” books, while many are about applied behavioral psychology. Read this book to help you understand why ideas are not only remembered but spread far and wide.

DemandBase 122

DemandBase Work Management Marketing Management Account Based Marketing 122

Contently

AUGUST 13, 2018

Best of all, she makes this argument in 1,400 words. Though I appreciate her argument, if it were expanded into a different format with more words, she might start to lose her audience. That’s the thing about additive content —piecing together small bits of content like articles into something more substantial, like an e-book.

Case Studies 133

Case Studies Analysis Thought Leadership Custom Publishing 133

SocialPilot

DECEMBER 6, 2023

One of the best personal branding examples that I see happening everyday is, when one of my room mates asks me if I’ve seen their iPhone or if we have any band-aids. That, my friends, is the essence of building your personal brand. Essential Personal Branding Tips: How to Establish and Strengthen Your Brand 1.

Personalization 89

Personalization Brand Identity Branding Tips 89

Webbiquity

DECEMBER 20, 2022

Among the key brand elements to include are: Personality. Weave your charitable cause into your event marketing campaigns on every channel to spread the word about the causes you support and how attendance will help these charities. Send Out Personalized Invitations. Tone of voice. Mission and vision. Incentivize Early Sign-Ups.

Event Marketing 324

Event Marketing Planning WOM Paid Search Agency 324

B2B Marketing Directions

NOVEMBER 27, 2022

Ann Handley's new book, Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content (John Wiley & Sons, Inc., Even better, you should just go ahead and buy Everybody Writes for yourself and use the holiday season to read and digest the many valuable insights the book contains. You read that right.

Paid Search Agency 52

Paid Search Agency Ethics Rules Amazon 52

Heinz Marketing

AUGUST 27, 2021

During these last few days of summer, as kids head back-to-school, the weather cools and you finish that chewing-gum-for-your-brain beach read, it’s the perfect time to recommit to your professional development goals by picking up one of these B2B business books. When you search Amazon for “marketing and sales books” 60,000+ options pop-up.

B2B Sales 85

B2B Sales B2B Marketing Work Management Marketing Management 85

Contently

AUGUST 13, 2018

Best of all, she makes this argument in 1,400 words. Though I appreciate her argument, if it were expanded into a different format with more words, she might start to lose her audience. That’s the thing about additive content —piecing together small bits of content like articles into something more substantial, like an e-book.

Case Studies 103

Case Studies Analysis Thought Leadership Custom Publishing 103

Hubspot

DECEMBER 28, 2020

To learn how to conquer these challenges — plus many you haven't discovered yet — take a look at these books on remote work. Unlike many remote work books aimed at leaders and solopreneurs, Douglas, Gordon, and Webber focus on the front-line remote worker. I'd suggest other books, like Work-From-Home Hacks or the Holloway Guide.

Work Management 101

Work Management Peer-to-peer Best Practices Act-On 101

Writing on the Web

JULY 22, 2014

Judith Briles is an author’s best friend, especially when it comes to book writing. But until her next authors and writers conference, here’s the next best thing: her latest book: Snappy Sassy Salty! In Snappy Sassy Salty: Wise Words for Authors and Writers , you will find all that and more. It’s summer.

Buzz 100

Buzz Blogger Conference Design 100

EveryoneSocial

OCTOBER 19, 2022

We’ve all heard the Steve Jobs quote that “The most powerful person in the world is the storyteller.”. As so many marketing and branding leaders have pointed out: you need to play to your strengths or in Maasa’s words “What lights you up”. The storyteller sets the vision, values, and agenda of an entire generation that is to come…” .

Personalization 98

Personalization Brand Identity Branding Storytelling 98

Zoominfo

JANUARY 27, 2019

But, despite the constant change, the following statement has held true for hundreds of years: No marketing tactic can match the influence of word-of-mouth. In fact, word-of-mouth is the primary factor behind 20% to 50% of all purchasing decisions ( source ). Think about the last book you read or television show you watched.

Word of Mouth 100

Word of Mouth Peer-to-peer Advertising Agencies Buzz 100

Walker Sands

AUGUST 24, 2021

2021 marks our sixth year hosting our annual Just a Book event, our marketing book club designed to spark thought-provoking discussions on how to move business forward. This will be our second time hosting Jonah Berger at Just a Book. Need more convincing? The first 50 registrants will receive a free copy of “The Catalyst.”

Word of Mouth 52

Word of Mouth Viral Marketing Communities Promotion 52

Circle Studio

MARCH 12, 2020

While blogs, podcasts, video and other online content has taken center stage, good old-fashioned, printed books still remain a great way to get inspiration and stay ahead of the marketing curve. So here’s a list of 15 marketing books that are sure to educate you and inspire your modern B2B marketing. ABM is B2B. Everybody Writes.

Work Management 78

Work Management Marketing Management B2B Marketing Marketing Analytics Tools 78

Webbiquity

JUNE 24, 2013

The book works well on several levels, and though it’s most valuable to practitioners—those who actually envision, specify, create, repurpose, and promote business content— it’s also helpful for senior executives charged with developing content strategy and coordinating creative efforts. And describing a brand begins with words.

Rules 100

Rules Content Paid Search Agency Lead Scoring 100

B2B Marketing Directions

FEBRUARY 18, 2023

But there are surprisingly few full-length books that specifically address this vitally important topic. So, a new book by Darrell Alfonso is a welcome addition to our body of knowledge regarding marketing technology. What's In the Book The author used an expansive approach in writing The Martech Handbook.

Work Management 40

Work Management Marketing Management Marketing Automation Services Conference 40

Act-On

SEPTEMBER 24, 2023

She narrows potential options by visiting provider websites, reading third-party reviews, talking with peers, and possibly attending trade shows to check out solutions in person. First, select a “seed word.” This word is a general term that describes your topic. With B2B sales cycles getting longer, this is a critical point.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Avitage

MAY 1, 2016

So why not create content based on personality profiles? I could read their personality and peculiarities. DISC is one of many personality assessment models. The initial DISC model comes from Dr. William Marston, a physiological psychologist, in a book entitled Emotions of Normal People, published in 1928.

Profiling 120

Profiling Relevance Personalization Content 120

Marketing Insider Group

AUGUST 10, 2021

Copy: The text of your CTA must include strong action words. Here’s why it works: “Start” is an actionable word that tells a user something will happen right away. Your” personalizes the CTA, capturing attention and interest, and “Free Trial” implies a low-risk, no-obligation action. Watch/Book Demo.

Lead Generation 362

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 362

PureB2B

JUNE 9, 2022

A successful, personalized advertising campaign requires data. In this post, we’ll look at the importance of developing and launching personalized campaigns using demographics to achieve your marketing goals. Why Personalization Is Important for B2B Marketing Campaigns. It’s that simple. You’re not alone.

Demographics 62

Demographics Personalization Campaigns Funnel Advertising 62

Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. In addition, some acclaimed authors returned with new books. Drivers of content marketing. Aha,” I said.

Work Management 90

Work Management Advertising Agencies Marketing Management Content Marketing 90

Engagio

APRIL 2, 2018

I’ve put together a list of my top books to help you become a better marketer. You’ll notice only a few books are “marketing” books, while many are about applied behavioral psychology. This is the book I’ve recommended most to marketing and sales professionals, and it’s one of my favorites. Author : Robert B. Rating : 4.5

Work Management 85

Work Management Marketing Management Paid Search Agency Marketing & Strategy 85

Sharpspring

JUNE 3, 2021

Then it’s time to start working on your personal brand: Why Personal Branding Matters. One of the most common questions I get from clients and other agency founders: “Why would I spend time establishing my personal brand if all I need is to promote my business?”. Add a section listing the (e)books and whitepapers you release.

Personalization 129

Personalization SEO Brand Identity Branding 129

Vidyard

FEBRUARY 2, 2021

Use Words and Video to Complement One Another 3.5 Sales Videos Command Attention Because They’re Unexpected In a sea of boring black and white text-based emails, a splash of color and personality will be a breath of fresh air to your prospects. Keep It Short and Sweet The average person receives 121 work emails every day.

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65

Writing on the Web

JANUARY 30, 2014

Turning a blog into a book is nothing new. Unless you’re a fantastic writer in a sexy cutting edge topic, you’re not likely to be discovered and land a huge book deal just from your blog. These posts probably have a mixture of case studies, personal stories and research.

Case Studies 100

Case Studies Youtube Top of Funnel Case Study 100