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How To Perform (and Ace) Competitor Content Analysis

Marketing Insider Group

Both diets and donuts compete in the quest to make a person feel good. Footers now commonly have links to robust long-form content, such as e-books and whitepapers. You can organize things and save time with site crawling tools that index URLs and export them to a spreadsheet. Auditing content takes a significant amount of work.

Analysis 289
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How to Establish a Powerful Personal Brand (to Boost Your SEO Efforts and More)

Sharpspring

Then it’s time to start working on your personal brand: Why Personal Branding Matters. One of the most common questions I get from clients and other agency founders: “Why would I spend time establishing my personal brand if all I need is to promote my business?”. Add a section listing the (e)books and whitepapers you release.

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Personal Brand, Meet Business Brand: How Small Business Owners Can Make Them Work Together

Buffer

But many founders confuse their business brand with their personal brand. In my experience as a creative, brand strategist, and coach for small businesses and startups, separating your personal brand from your business both strengthens your business and allows individual autonomy and professional growth. Are there exceptions?

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How to Use the HubSpot Meetings Tool to Book More Sales Calls

SmartBug Media

I haven’t met a sales team yet that isn’t interested in gaining more tips and tools to help them book sales meetings in order to close more deals. The meetings tool can be customized with the following branding elements on the meetings booking page: Company information. How Does HubSpot’s Meetings Tool Work? Company logo.

Hubspot 68
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2 applications of marketing AI

Biznology

The major hole in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing is the lack of information on marketing artificial intelligence (AI). That is the mission of the book. Since the book was published, AI has gone from cutting edge to table stakes for many CMOs. This is reflected in my job.

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A CX reality check: When good intentions meet clunky execution

Martech

Recently, I had a personal martech experience that prompted me to think about what might be occurring behind the scenes. A red flag However, when I scanned the QR code, I was taken to a Microsoft Office 365 Forms page with a URL and UX that weren’t Xfinity-branded. I’m far from the only person whose fraud detection is always on alert.

Intent 94
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Ready To Advertise Online? 7 Strategies To Get Started

Marketing Insider Group

The best ads feel organic and are part of a personalized experience. We’ll repeat it again: The key to success is personable, organic messages that meet people’s needs. Even better, try to book interviews on podcasts that your target audience is listening to. Remember: People love shopping, but they hate intrusive ads.