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Book Review: Smart Brevity

Webbiquity

I rarely write book reviews anymore. The book’s authors developed—over their years of experience—a formula not only for writing successful newsletters (plus local editions like Axios Twin Cities ) but one that could be applied to any type of communication. There is a method to writing this way, and the book explains how.

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Four Great Ways to Use Personalization in Digital Marketing

Webbiquity

Today, personalization is more important than ever, as consumers and business decision makers alike are overloaded with content. While a lot of information gets ignored, personalized content tends to hit home. A similar reaction takes place in the brain when people receive personalized content. without any personalization.

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Accounting Software Selection 2022

TrustRadius Marketing

With accounting software , you can alleviate the time and effort of accountants or analysts. The excruciating part is locating and purchasing the perfect software for your business and team. What is Accounting Software? It does mean maintenance and management of the software are all your responsibility.

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Chicken Soup for the Quota: 6 Sales Books To Help You Close More Deals

Salesforce Marketing Cloud

We wanted to know what sales book made the lightbulb go off above their head, along with their favorite passages and the takeaways that changed how they sell. Some of these titles aren’t even sales books. Don’t take anything personally. Then he read this — one of his now-favorite sales books. “I Don’t make assumptions.

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Video for Sales Emails: How to Use Video to Book More Meetings

Vidyard

In a sea of boring black and white text-based emails, a splash of color and personality will be a breath of fresh air to your prospects. It can be hard to convey personality over traditional emails, especially if creative writing isn’t your forté. The average person receives 121 work emails every day. Keep It Short and Sweet.

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Any CMO who wants to understand how to really harness martech should read this book

chiefmartech

Hot off the presses, I just read Ask Your Developer : How to Harness the Power of Software Developers and Win in the 21st Century by Jeff Lawson , founder and CEO of Twilio. It is, by far, the best book I’ve read explaining the real dynamics of modern software to business executives. We’re a software company.

CMO 101
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The Risks of Personalization: When Marketers Cross the Line

Zoominfo

Personalization. Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. But, what we haven’t discussed are the risks of personalization—or more specifically, what happens when a campaign is too personalized.