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The Marketing Book Podcast: “High-Impact Content Marketing” by Purna Virji

The Forward Observer

High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging, and Effective by Purna Virji About the Book Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy.

Planning 130
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On the limits of personalization

Biznology

The Holy Grail of digital marketing is personalization: being able to serve the most relevant content to particular users at a particular time to help them progress on their buyer journeys. A lot of executives we talk to put personalization at the top of their priorities without considering all the implications of the decision.

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Why Marketers Should Prioritize Lower Funnel Keywords to Get Better Results

Act-On

Hitting the #1 position in search results is every SEO marketer’s dream. At one point, we were in the top five search results for the term “Yahoo mail.” What is the search intent of those visitors? One thing is for sure, though: search intent isn’t aligned with marketing automation, which is what we do here at Act-On.

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Groundhog Day Marketing: Six Tips to Get Out of a Marketing Rut

Trade Press Services Newsletter

Don’t fall for the myth that you must follow the latest trends and implement every “tip and trick” in the book. Identify new skills like video editing, paid advertising, search engine optimization or graphic design that could enhance your marketing campaigns. Get back to basics.

Tips 246
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What does Google say about personalized search results?

Excelsior Research

What does Google say about personalized search results? Do you find personalized search results useful? What does Google say about personalized search results? Google recently announced improvements in personalized search results which will be useful for every marketer. September 29, 2022.

Google 52
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How ThriftBooks uses data insights, loyalty and experience to drive ecommerce sales

Martech

Books are a broad category with a passionate following. It takes data and a solid ecommerce strategy to break through to book fans on digital channels. It began in 2003 as an Amazon seller, and has since built out data-driven operations that deliver personalized experiences and customer service. Do I need to wait?’”

Loyalty 121
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10 Best Social Media Marketing Books to read in 2020

Martech Advisor

Here is a list of ten social media marketing books that you need to read in 2020 to use social media to its maximum potential. Books written by experienced marketers are an ideal source of ground-breaking social media marketing strategies that have proven to be successful in the past and current markets.