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How ZoomInfo Gets Data: Top Privacy Misconceptions Debunked

Zoominfo

Concerns around data privacy have been on the rise in recent years — and for good reason. Consumer-oriented businesses collect data to create profiles that can, among other things, power more personalized marketing campaigns and introduce people to products that are more relevant to their needs and interests. Answer: No. Answer: Yes.

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How to Retool Personalization for a Privacy-Conscious World

B2B Marketing Directions

Delivering personalized content and experiences remains a top priority for many B2B marketers, and recent research has found that effective personalization is still a challenge for many marketers. The value of personalization in marketing has been largely unquestioned for nearly two decades.

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What does Google say about personalized search results?

Excelsior Research

What does Google say about personalized search results? Do you find personalized search results useful? What does Google say about personalized search results? Google recently announced improvements in personalized search results which will be useful for every marketer. What are personalized search results?

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How to craft an effective AI use policy for marketing

Sprout Social

As technology advances at breakneck speed and leaders recognize AI’s value for business innovation and competitiveness, crafting an organization-wide AI use policy has become very important. Why organizations need an AI use policy Marketers are already investing in AI to increase efficiency.

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Why It's Time to Rethink Personalization

B2B Marketing Directions

The value of personalization in marketing has been largely unquestioned for nearly two decades. Today, most marketers view personalization as essential for success, and many companies have made personalization a top priority.

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How Generative AI is Revolutionizing Application Development

Salesforce Marketing Cloud

For example, they can’t update an opportunity record in your customer relationship management software, or book a flight on your behalf. Actions are building blocks that encapsulate granular functionality: update a customer record, book a flight, post on social media, retrieve a list of orders, approve an expense report, etc.

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Top 21 Cybersecurity Experts You Need to Follow in 2020

Envy

He’s a cloud computing thought leader who’s written more than 13 books and 5,000 articles, been named the #1 cloud influencer by Apollo Research, appeared on TV and radio, and served as the CTO and CEO of various companies. Follow her on Twitter and read her blogs on Medium to discover the convergence of tech, law, and policy.

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