B2B Marketing Traction

JANUARY 11, 2013

Consensus is one of Six Principles of Persuasion identified by Robert Cialdini in his book, Influence, Science and Persuasion. ( We provide LinkedIn training and set up as well as personal and company profile optimization. If you don’t manage your endorsements, you may build consensus in areas that don’t fit your skills!

Linkedin 100

Linkedin Social Media Act-On Display 100

B2B Marketing Traction

AUGUST 17, 2009

I read Chris Brogan’s blog this morning, in which he asked his followers to buy his new book, Trust Agents , this week. I’m buying the book this week! Just as in our personal and work relationships, social networking on Twitter, Facebook and blogs is like banking. Is that a self-serving promotion? So, guess what?

Work Management 100

Work Management Social Networks Twitter Promotion 100

B2B Marketing Traction

FEBRUARY 6, 2015

Art is an expert in leadership and talent development and author of five books. “You own all of the content, feedback, and personal information you provide to us, but you also grant us a non-exclusive license to it.” Right beside the Relationship tab is the Contact Info tab that I mentioned.

Linkedin 100

Linkedin CRM Work Management Marketing Management 100

B2B Marketing Traction

JANUARY 16, 2012

Over the years I’ve assembled a book of sample one sheets that I use to review with clients. The sample book has been a hit at the 1-sheet workshops that I help teach for ProVisors. Do have some personality. Below are the one sheet do’s and don’ts: One Sheet Do’s. Do have a great headline.

Sample 100

Sample Paid Search Agency Trade Show Marketing Proposals 100

B2B Marketing Traction

OCTOBER 6, 2011

In the book Good to Great , Jim Collins writes that leaders of great companies understand their customers and their industry. The answers to our survey questions showed a pretty lukewarm response about Facebook (only 40% even used it, and most only for personal use), but 70% used LinkedIn and mostly for business purposes.

Planning 100

Planning Marketing Plans Ideal Customer Profiles Linkedin 100

B2B Marketing Traction

FEBRUARY 17, 2011

” (As a matter of fact, so many asked this question, Jason Alba wrote the book with the same name.). I was the 102,794 th person to create a LinkedIn profile on January 7, 2004. (To I linked my blog, my book recommendations, my Tweets, my presentations and other content to my profile.

Linkedin 100

Linkedin Web 2.0 Ideal Customer Profiles Blast Campaigns 100

B2B Marketing Traction

OCTOBER 28, 2011

I started my career in sales in the ERP software industry and went through some sales training – Xerox’ Personal Selling System and Solution Selling. I wrote about the book in my previous post, Trust, Get It, Measure It, Grow it Online or Offline.) Green of Trusted Advisor Associates and co-author of The Trusted Advisor. (I

Cost 100

Cost Consulting Training Pricing 100

B2B Marketing Traction

JULY 23, 2014

And, if you learned to write before or in the early days of personal computers, you may have some habits that no longer work for today’s online marketing world. I recommend using italics for one word that you want to emphasize or as the protocol for book and other titles. Use italics or bold instead.

Social Media 100

Social Media Paper Internet Marketing Display 100