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The Marketing Book Podcast: “Organic Social Media” by Jenny Li Fowler

The Forward Observer

Organic Social Media: How to Build Flourishing Online Communities by Jenny Li Fowler About the Book Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. She also manages MIT’s flagship X, Facebook, Instagram, LinkedIn, Threads and TikTok accounts.

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21 books every senior marketer should read or listen to

Tomorrow People

Influence: The Psychology of Persuasion Robert Cialdini ( @RobertCialdini ) A classic almost as soon as it hit the shelves, Cialdini’s book centers on the universal principles of influence. Spoiler alert: they are Reciprocation, Commitment and Consistency, Social Proof, Liking, Authority, and Scarcity. Your People.

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How Icelandair used programmatic to increase bookings

Martech

Not only booking flights but making sure that all the seats within the flights were filled and fully optimized.” In short, they needed to maximize bookings without spending a lot of money. Up until then, the company had put most of its efforts into search and social media. So every dollar counts.”

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From Likes to Bookings: Strategies for Successful Hotel Social Media Marketing

SocialPilot

In the dynamic digital era, establishing a commanding online presence is paramount in the hospitality industry. Social media has evolved from a platform for casual interaction to a game-changer for hoteliers aiming to skyrocket their occupancy and revenue. Dive in to learn how to do hotel social media marketing.

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5 Must-Read Books To Boost Your B2B Brand Voice – 2023 Edition

Navigate the Channel

Not everyone reads books, or they only read e-books and digital publications – or listen to podcasts to keep them current on a topic. But books have their place, no matter the format, and we’re big fans of books that add to the conversation on brands and marketing. Read the book to learn more.

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How a 95-year-old publishing company mastered TikTok for 7X book sales

ClickZ

Since joining the platform in October 2019, Penguin Teen has mastered this social network and the role influencers can play. Following two videos which have gathered close to one million views, over 250,000 likes, and 5500 shares, book sales increased by seven times. It takes time to build up an audience on social media.

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10 Best Social Media Marketing Books to read in 2020

Martech Advisor

Social media is recognized as one of the most powerful game-changer when it comes to branding and marketing for businesses. Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more. Gary has 7.4