illumin

APRIL 11, 2024

Undoubtedly, the social network has experienced an explosive growth trajectory over the past five years and quickly surpassed the beginnings of other social media platforms. When you think of TikTok, what’s the first thing that comes to mind? This sentiment isn’t limited just to TikTok. Follow @illuminHQ

Barriers 127

Barriers Brand Identity Branding Content 127

Valasys

JUNE 4, 2020

The new Retargeting and Audience Network tools from LinkedIn will make it easier for marketers to extend the reach of their campaigns via ‘trusted’ third-party apps and sites. ” The New Updates from LinkedIn Audience Network will Allow Marketers to Scale their Messages in One Click.

Linkedin 72

Linkedin Lead Ranking Budget Programs Tools 72

Marketing Insider Group

APRIL 21, 2020

Consumers are spending more time on social networks; video consumption continues to increase. On YouTube, travel company Kayak put together performance ads that invite users to “search now.” Because every user’s dream destination is somewhere different, Kayak knew it wouldn’t succeed by asking viewers to book a certain trip.

Planning 283

Planning Marketing Plans Video Marketing Content Marketing 283

Martech

FEBRUARY 14, 2023

His experience with many large and medium-sized brands focuses on social and headless commerce, influencer networks, scenario planning, analytics, customer segmentation and other AI-heavy marketing applications. Twitter: @cspenn (91k followers) LinkedIn: cspenn (32k followers) YouTube: @cspenn (2.4k

Advertising Agencies 110

Advertising Agencies Planning Paid Search Agency Digital Marketing Funnels 110

Martech

AUGUST 29, 2023

In addition to being a partner at 8-bit-sheep, a digital strategy network, he is co-founder and teaches at Simmer OY, an online learning platform, with courses and content designed for the technical marketer. followers) X/Twitter: @Brie_e_anderson ( 5K followers) YouTube: @BrieEAnderson (1.5K LinkedIn: Simo Ahava (24.8K

Marketing Analytics Tools 96

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 96

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. The platform also offers group or private chat, plus attendee analytics.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Biznology

JULY 22, 2014

For most, Google+ is an antisocial network. Antisocial Networking Service. Back in the 90s and early 2000s when online virtual communities were new to the web, three books defined the online community (and I recommend you read them all through): The Virtual Community: Homesteading on the Electronic Frontier by Howard Rheingold.

Google 80

Google Communities Network Marketing Youtube 80

Marketing Insider Group

DECEMBER 8, 2021

It was easier back then because the networks were much smaller back then, and organic reach on social media was 100%. Trust is the reason why people read Yelp reviews before booking a restaurant reservation or lookup the Amazon reviews before purchasing a pair of headphones. Those were the good old days.

Enterprise Management 315

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 315

Webbiquity

NOVEMBER 2, 2010

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Don’t automatically assume they use the most popular social networks. Social Events (e.g.,

Social Media 100

Social Media Social Marketing Media Planning 100

Oktopost

JUNE 2, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. With listening being a critical part of the job, Shoshana leans on social listening to learn from her customers and competitors, and even uses the social network to go beyond “primary” research. Want to hear more from renowned B2B marketing leaders?

Twitter 125

Twitter Product Planning Transparency 125

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Her #TwitterSmarter chat and podcasts are must listen, where she talks with industry experts about Twitter and other networks. His book, Epic Content Marketing, was in Fortune’s ‘5 Must-Read Business Books of the Year’ in 2014.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Navigate the Channel

JUNE 21, 2023

A social media voice book, like a brand book, can be an effective tool. From July 2021 to June 2022, Pinterest had the highest score with 76/100 of all social platforms (tied with YouTube) on the American Customer Satisfaction Index (ACSI), according to social media management tool Sprout Social and Statista. We can help.)

Business 65

Business Social Media Youtube Facebook 65

Vidyard

JANUARY 8, 2015

Sure, we’ve all been getting lost in that YouTube black hole for a number of years now, but it’s only quite recently that marketers have started to rein in this beast and take advantage of video’s potential. Or you can download these 10 awesome books onto one of your many devices … I guess.) .’

Advertising Agencies 92

Advertising Agencies Video Marketing Paid Search Agency Work Management 92

Webbiquity

JULY 28, 2010

At roughly 340 pages of text plus another 42 pages of worksheets, this is a meaty book, but the end result of following Dave’s hour-a-day guide is a solidly justified, strategic social media marketing plan. The book begins with a fascinating trip through the early days of the web and the foundations of social media.

Social Media 100

Social Media Social Marketing Planning Media 100

Marketing Insider Group

APRIL 28, 2020

Social media networks are buzzing, YouTube views are up, and people are looking for content to comfort and uplift them, provide important information about health and finances, to learn something new, as a distraction, and as entertainment. Set up a quick consultation , and I’ll send you a free PDF version of my books.

Work Management 348

Work Management Marketing Management Paid Search Agency Content 348

Contently

MAY 2, 2018

But I recently decided to dogfood Contently for a personal project—the launch of my upcoming book Dream Teams. A book launch is a near-perfect example of the kind of marketing campaign that requires accountable content. A book launch is a near-perfect example of the kind of marketing campaign that requires accountable content.

Top of Funnel 144

Top of Funnel Campaigns Optimization Planning 144

Vidyard

MARCH 30, 2022

Anything from best practices, new tactics, and really, anything that will help you get better at booking more meetings and closing more deals. However, sometimes the best way to advance your career is by networking and learning from sales experts within the community. There is no shortage of great sales resources out there. His mantra?

Sales Management 103

Sales Management Communities Top of Funnel Cold Calling 103

Martech

FEBRUARY 15, 2023

I recently completed Max Fisher’s book, “The Chaos Machine: The Inside Story of How Social Media Rewired Our Minds and Our World.” Fisher’s book focuses on how social media companies — inadvertently or not — have had a profound effect on global society. The more people watch, the more ads YouTube can serve them.

Ethics 95

Ethics Marketing AI Multivariate analysis Paid Search Agency 95

Martech

NOVEMBER 11, 2022

YouTube, for example, provides a platform for marketers to create video content that drives consumers to online retailers. The pet product retailer Chewy, for instance, creates YouTube videos called Chewtorials that combine practical information with product tie-ins. blog posts, articles, videos, etc.),

Digital Asset Management 114

Digital Asset Management Work Management Marketing Management Digital Experience Platform 114

Exo B2B

OCTOBER 16, 2020

As far as influence is concerned, it is losing speed and/or credibility, at least on social networks where in a toxic and polarized climate, frustrated influencers take up most of the space. Marketing influencers are not the young YouTubers or Instagram maniacs who get fame and easy money. no false accounts).

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Martech

MARCH 31, 2023

Most importantly, they typically don’t cost participants personal money and can help them network within the organization. They also require participation and volunteer leaders, so help out and simultaneously strengthen your network. If you can’t find a specific book or publication, ask a librarian to order it.

Work Management 94

Work Management Marketing Management Training Vendors 94

Marketing Insider Group

MARCH 31, 2021

Or, if you’re opening a new franchise of your dance apparel store chain, invite your new city’s top ballet professional to conduct an online workshop on your company’s YouTube channel. Creating local partnerships: Working together with businesses that complement your own can expand both businesses’ networks.

Buyer Personas 329

Buyer Personas SMS Content Communities 329

Contently

OCTOBER 14, 2020

It’s resulted in a book, Bronze Seeks Silver: Lessons from a Creative Career in Marketing. For example, LG announced that director David Nutter (known for TV’s Smallville and Supernatural ) had signed on to create a new network series named Scarlet.

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211

Convince & Convert

SEPTEMBER 7, 2010

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. UNstructured Like Gary Vaynerchuk’s Crush It , Stratten dictated some of the book, and it reads very conversationally.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Exo B2B

APRIL 11, 2019

When we did that in March last year, the blogpost was very successful and didn’t go unnoticed on social networks. The influencers in marketing are not the young youtubers or maniacs of Instagram who acquire some celebrity and make easy money. With great enthusiasm, we’ve scouted blogs on B2C and B2B marketing sites.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Paul Gillin

DECEMBER 18, 2012

An idea I’ve been kicking around for a couple of years became a formal book project in January. Now I’d like to ask for your support by liking the book on the Amazon page and registering your like on the book Facebook page. This is the first of my five books that I’ve self-published.

Paid Search Agency 50

Paid Search Agency Word of Mouth Amazon Viral Marketing 50

Outbrain

NOVEMBER 16, 2022

Facebook, Google, YouTube…CPMs have become more expensive on all platforms. When you’re testing paid traffic sources, here are five you might want to consider first: YouTube Ads Google Ads LinkedIn Ads Outbrain Smartads TikTok Ads. YouTube Ads. Or simply, paid. As websites compete more fiercely for traffic, costs are rising.

Paid Content 58

Paid Content Traffic Online Marketing Paid Search Agency 58

Trade Press Services

SEPTEMBER 18, 2023

These specified alerts can be a helpful social listening tool for mentions of your brand, but also offer an automated way to maintain a pulse on the market by tracking keywords related to your industry, network and competition. YouTube YouTube is powered by Google and has over 7 billion active users as of 2023.

Google 52

Google Ideal Customer Profiles Tools Marketing Analytics Tools 52

Adobe Experience Cloud Blog

JULY 24, 2014

I feel twice as proud of myself when I’m enjoying books I can apply back at work — it’s the best of both worlds. So whether you’re up for a summer get-away, or just a relaxing weekend at home, here are my ten picks for books that will help you return to your desk both refreshed and inspired: 1.

Word of Mouth 48

Word of Mouth Viral Marketing Webinar Metrics PR 48

ClearVoice

JANUARY 4, 2019

You learn, you network, and you open to new possibilities. Designers, creatives, and marketers can mingle together to brainstorm and network. That is a big network to join together to create this conference. Brainstorm, write, network and play. Come ready to give and share ideas using top networking technology.

Conference 106

Conference Creativity Startups Network Marketing 106

Convince & Convert

MARCH 17, 2015

It started with YouTube’s efforts to grow the following of YouTube stars (including national advertising via traditional outlets like spot TV). With pre-roll advertising becoming nearly ubiquitous on YouTube, the more popular YouTube influencers become, the more money YouTube/Google makes.

Advertising Agencies 162

Advertising Agencies Paid Search Agency Paid Social Agency Youtube 162

Convince & Convert

MARCH 12, 2015

Each year the festival has grown by leaps and bounds, with more presentations, parties and networking opportunities than any one person can experience. You can follow those on Twitter or watch later on YouTube ( https://www.youtube.com/user/sxsw ). As an attendee, it’s easy to get overwhelmed.

Youtube 147

Youtube Interactive Marketing Network Marketing Planning 147

Content4Demand

FEBRUARY 15, 2023

If you haven’t reserved your spot, these 8 B2BMX 2023 highlights might persuade you to book some last-minute travel. You’ll meet plenty of your fellow B2B marketers at receptions and networking events—even in the marketplace, where of course you’ll find members of the Content4Demand team at Booth 309. to 2:30 p.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Sprout Social

AUGUST 15, 2023

With trends emerging every day, social networks introducing new additions (hello, Threads!)—not AI tools extract key data points from thousands of social conversations across multiple networks within minutes, giving you actionable insights that impact your market growth and revenue. Add to that, tight budgets and limited manpower.

Marketing AI 85

Marketing AI Brand Identity Branding Planning 85

Exo B2B

MARCH 8, 2018

Each year, several personal blogs and websites list their top 50 or 100 influencers in marketing, social networks or even B2B marketing. Regular presence on a multitude of social platforms (Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest, SnapChat, Google +, Quora, etc.). Active blog and other publications.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Convince & Convert

NOVEMBER 6, 2017

If you build trust with your audience, they will continue to buy from you and refer you to their network. A study by quintly found native Facebook videos (including Live) drove an average of a 1055 percent higher share rate than YouTube. Posted by Juniper Networks on Tuesday, July 25, 2017. Live Video Is Highly Interactive.

Facebook 225

Facebook Paid Search Agency Companies B2B 225

ClearVoice

DECEMBER 18, 2023

Untangle the network of decision-makers in those accounts, along with their pain points and preferred engagement channels. These interactions can be scheduled or executed immediately following an engagement action, like creating an account or booking a free consultation. Go beyond generic customer personas.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95