Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?
Writing on the Web
AUGUST 29, 2012
Yet how many of us post on a blog or upload a video to YouTube without taking time to survey what are our target audience ‘s interests, wants and needs? Good content builds momentum and always has an objective, according to Ann Handley and CC Chapman in their book Content Rules. What makes for effective content marketing?
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