WriteSpark

FEBRUARY 18, 2009

Social Media. Set the Purchasing Agenda with White Papers » B2B Tech Buyers Like Social Media. Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process.          February 18, 2009 in Social Media | Permalink. . 

Social Media 120

Social Media Media Forrester Copywriting 120

WriteSpark

DECEMBER 16, 2008

Social Media. B2B Tech Buyers Like Social Media » How Marketers Can Help Salespeople Succeed with Large Companies. Jill Konrath's book Selling to Large Companies is an essential read for understanding this environment. Books by Janice King. Essential Books for DIY Marketers. Case Studies. Sales Materials.

Paid Search Agency 120

Paid Search Agency Companies Copywriting Copyright 120

WriteSpark

MAY 14, 2013

Our research team, Hinge Research Institute, reviewed findings from our survey on 500 CEOs, executives and marketers from professional services firms for the book Online Marketing for Professional Services. Social media tools, although used widely, did not seem to be as effective and generally tend to be overused. by Sylvia Montgomery.

Online Marketing 120

Online Marketing Service Planning Paid Search Agency 120

WriteSpark

APRIL 8, 2014

The media company UBM Tech found in a survey that 63 percent of IT buyers will only consider information useful if it''s less than 18 months old.* Of course, you may find some white papers that are so dated it''s better to simply replace them with a new paper, e-book, or other content to meet your marketing goals.

Paper 120

Paper Copywriting Case Studies Case Study 120

WriteSpark

FEBRUARY 1, 2011

For those ideas, look to the following surveys of buyers for a broad range of IT products: Eccolo Media 2010 B2B Technology Collateral Survey Report : Includes clear and helpful data on the use of different types of print and multimedia collateral during the buying process. Has your company made this analysis?

Paid Search Agency 120

Paid Search Agency Companies Content Marketing Buying Cycle 120

WriteSpark

FEBRUARY 1, 2011

For those ideas, look to the following surveys of buyers for a broad range of IT products: Eccolo Media 2010 B2B Technology Collateral Survey Report : Includes clear and helpful data on the use of different types of print and multimedia collateral during the buying process. Has your company made this analysis?

Paid Search Agency 120

Paid Search Agency Companies Content Marketing Buying Cycle 120

WriteSpark

MAY 14, 2013

Our research team, Hinge Research Institute, reviewed findings from our survey on 500 CEOs, executives and marketers from professional services firms for the book Online Marketing for Professional Services. Social media tools, although used widely, did not seem to be as effective and generally tend to be overused. by Sylvia Montgomery.

Online Marketing 120

Online Marketing Service Planning Paid Search Agency 120