Smashmouth Marketing

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B2B Marketing and Sales Books: What's On Your Summer Reading List?

Smashmouth Marketing

If there's one thing those books have in common for me, it's that they were part of my high school summer reading lists. You'd receive a list of books before the end of your school year that you'd have to read in preparation for the next school year. This book is a Marketing 401 class in 320 pages. The Catcher in the Rye.

B2B Sales 100
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13 Top Books for CMOs - Recommended by The CMO Club

Smashmouth Marketing

Pete Krainik of the CMO Club posted thirteen books that members of the CMO club have recommended. Tags: marketing books.

CMO 100
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13 Top Books for CMOs - Recommended by The CMO Club

Smashmouth Marketing

Pete Krainik of the CMO Club posted thirteen books that members of the CMO club have recommended. The New Influencers: A Marketer's Guide to the New Social Media. Great list : Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth. Business Stripped Bare: Adventures of a Global Entrepreneur.

CMO 100
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The Sales Development Playbook #PeopleMatter #MustRead

Smashmouth Marketing

Just last week I attended her launch party for her new book, The Sales Development Playbook (amazon link) and she fielded a few questions that pointed directly to the underlying theme of the book, that sales development is all about the people. To ride a current social media trend let me put it this way #PeopleMatter.".

Lead Gen 100
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MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

Mike: You're presenting on the use of social media in communications. I've noticed lately that if you have the right media contacts connected with you on Twitter and Linkedin, you can almost get your word out through those channels as opposed to the standard techniques. Are traditional media outlets dying? New media and Web 2.0

Gartner 100
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MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

Mike: You're presenting on the use of social media in communications. I've noticed lately that if you have the right media contacts connected with you on Twitter and Linkedin you can almost get your word out through those channels as opposed to the standard techniques. Are traditional media outlets dying? New media and Web 2.0

Gartner 100
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Sales 2.0 Conference - Top 20 Tweets

Smashmouth Marketing

annekeseley : Elliott Baretz of SWC uses an inside team to drive people to meetings, book meetings, which is the "engine of success". damphoux : @gerhard20 & @david_genius announced that the social media panel will have open bar. Well, I did do a big part of the tweeting, and darn it -- I think it was good stuff.