Buzz Marketing for Technology

MARCH 9, 2009

So I was reading Malcolm Gladwell’s latest book The Outliers the other night and he goes into a discussion about Violinists and on how long it takes them to become a master at their craft. So without spoiling the book for you – the bottom line was – it takes 10,000 hours to become a Master Violinist.

Social Media 100

Social Media Media Planning Tagging 100

Buzz Marketing for Technology

NOVEMBER 6, 2008

There is no doubt the speed of change in the media space is blinding. If you have ever felt like it is hard to keep up (and I know I have) then this book is for you. I was lucky enough to get an advanced copy of his book and really enjoyed reading because it gave me ideas I can put into play immediately.

Social Media 100

Social Media Social Marketing BtoB Media 100

Buzz Marketing for Technology

APRIL 21, 2010

When it comes to Social Media data the same holds up to a point! There is clearly a spectrum of Social Media data that can be collected by any listening platform like a Radian6 or a Networked Insights. Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly.

Social Media 100

Social Media Lead Scoring Lead Ranking Media 100

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. The answer is NOT always social media/community - that would be another warning sign if it was. 6) Social Media is not new…just digitizing the norm: Reminded of this all the time. You can follow any responses to this entry through the RSS 2.0

Social Media 100

Social Media Communities Wiki Work Management 100

Buzz Marketing for Technology

DECEMBER 22, 2010

Last year I wrote about how some weeks are hard to top and how lucky I was to have launched my first book – Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger, and I was nominated for BtoB Marketing Magazine’s (a Crain’s publication) list of the Top 25 BtoB Marketers of the Year 2009. But wait that’s not all!

BtoB 100

BtoB Work Management Advertising Agencies Social Media 100

Buzz Marketing for Technology

SEPTEMBER 27, 2011

Moneyball , a book by Michael Lewis and now a movie starring Brad Pitt, is an amazing story of how Billy Beane, the then Oakland Athletics General Manager, chose to abandon baseball’s collective wisdom and applied what many considered to be “outsider” thinking to develop a winning team. “Adapt or Die” – Billy Beane. We’re card counters.

Planning 100

Planning Word of Mouth Mobile Advertising Work Management 100

Buzz Marketing for Technology

MARCH 30, 2010

I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! A persona that would tell you what their favorite movie was, what their favorite music was, what their favorite TV show was, what their favorite books were, even their average age and marital status.

Buyer Personas 100

Buyer Personas Facebook Advertisements Advertising 100

Buzz Marketing for Technology

MARCH 25, 2010

Customers have been adopting Social Media for the last few years and I think it is fair to say that we Social Media has gone mainstream especially after last year. If your company is not listening to the volume of conversations out on social media – you are effectively ignoring them. Tweet This! Share this on Facebook.

Service 100

Service WOM RSS Digg 100

Buzz Marketing for Technology

NOVEMBER 6, 2017

Web presence: Ahead of the game In advance of the April 6th announcement, we developed a classic microsite , and built it out with thought leadership, media placements, and videos , all of which were keyword-optimized. that day with two thought leaders who were media-trained. We immediately got to work. Program execution.

Webcast 58

Webcast Microsite Thought Leadership Work Management 58

Buzz Marketing for Technology

NOVEMBER 3, 2009

Back in the year 2000, Malcolm Gladwell published his landmark book called The Tipping Point. And little did he know 9 years later he would have set the stage for how many Contact Centers handle Social Media? In his book, Gladwell describes "agents of change" like the Connectors who are the people who "link us up with the world”.

Contacts 100

Contacts Tips Social Media Sales Qualified Leads 100

Buzz Marketing for Technology

NOVEMBER 3, 2009

Back in the year 2000, Malcolm Gladwell published his landmark book called The Tipping Point. And little did he know 9 years later he would have set the stage for how many Contact Centers handle Social Media? Related posts: Use Social Media to spot issues before they hit the Contact Center! Let me explain ….

Contacts 100

Contacts Tips Digg Social Media 100

Buzz Marketing for Technology

SEPTEMBER 10, 2014

I had a chance to catch up with Columbia Business School professor and fellow author, Rita McGrath to discuss her latest book called – The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business (Harvard Business Review Press, 2013). What does “good” in this new age look like?

Press 100

Press Social Media Analysis Social Marketing 100

Buzz Marketing for Technology

DECEMBER 8, 2010

I even wrote a book this year on just this topic called Facebook Advertising for Dummies (Wiley). Social Media Strategists will become Chief Customer Officers – ok so you know I am also @Avaya_Support on Twitter so perhaps this is a closet fantasy for me but it may just come true – perhaps not this coming year but in years to come.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Buzz Marketing for Technology

JULY 13, 2009

I was just searching on Amazon for my new book Facebook Marketing for Dummies (Wiley) which is due out in late August. There was a section on books that were “Frequently Bought Together” with my book. Then there is a section on books that “Customers Who Bought This Item Also Bought” with my book.

Amazon 100

Amazon Facebook Ideal Customer Profiles Tagging 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Mobile Marketing – Frankly I think Social Media is just a warm up for Mobile Marketing.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Buzz Marketing for Technology

APRIL 9, 2009

In the first book about personal branding written for the millennial generation by a millennial, Dan Schawbel bridges the gap between the current business climate and the progressive best practices of the future. Find Dan's book Me 2.0 In a world of changing business practices and uncertain futures, Me 2.0 on Amazon.com.

Case Study 100

Case Study Case Studies Tagging Network Marketing 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Mobile Marketing – Frankly I think Social Media is just a warm up for Mobile Marketing.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Buzz Marketing for Technology

MARCH 17, 2009

As you may recall I am in the middle of writing a book called Facebook Marketing for Dummies (Wiley) due out at the end of the summer. This book is in collaboration with long time friend Rich Krueger who is the CEO of AboutFaceDigital - an agency devoted to helping companies setup and optimize their marketing efforts on Facebook.

Facebook 100

Facebook Marketing Websites Paid Search Agency Social Networks 100

Buzz Marketing for Technology

DECEMBER 11, 2008

He will also be releasing a new book called Me 2.0: In my opinion, Dan is also the hardest working guy in Social Media posting 10 times a week on his blog, publishing his own magazine and book as well as having a full time job as the social media expert for EMC! He is the author of “Me 2.0:

Personalization 100

Personalization Brand Identity Branding Lead Scoring 100

Buzz Marketing for Technology

AUGUST 11, 2010

Social Media and the Contact Center for Dummies (Wiley) One of the biggest challenges for organizations today is managing. Send this page to Print Friendly. Email this to a friend? Related posts: Generating a Buyer Persona with Facebook Advertising I am a big fan of David Meerman Scott’s work.

Facebook 100

Facebook Advertisements Advertising Digg 100

Buzz Marketing for Technology

APRIL 8, 2010

Let’s face it at this point social media has gone mainstream. Customers are not only surfing the web looking for information but more and more they are relying on social media to get their information. Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing.

Advertising Channels 100

Advertising Channels Digg Paid Search Agency Social Media 100

Buzz Marketing for Technology

FEBRUARY 4, 2010

I picked this saying up from Gary Vaynerchuk’s new book called Crush It. The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. Tags: Blogging Content Marketing Inbound Marketing Interactive Marketing Lead Nurturing Social Media Thought Leadership.

Digg 100

Digg B2B Marketing Thought Leadership Content 100

Buzz Marketing for Technology

APRIL 25, 2013

All the tools of the trade – text analytics, social media analysis, Website personalization, community analytics, computational advertising and online testing, among other things – were used for re-elect the President of the United States. Like it or not, what Andrew McAfee predicted in 2006 in his book, Enterprise 2.0,

Social Marketing 100

Social Marketing Enterprise Management Paid Search Agency CMO 100

Buzz Marketing for Technology

JANUARY 14, 2010

The #1 question I get about Facebook Marketing (because of my book Facebook Marketing for Dummies) – is what do I do now after I set up my Facebook page for my business? Tags: Blogging Branding Content Marketing Facebook Inbound Marketing Lead Generation Social Media Social Networking. The Answer: create and share good content.

Ad Building 100

Ad Building Brand Identity Branding Digg 100

Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. I picked this saying up from Gary Vaynerchuk’s new book. A recent Cone Inc.’s

B2B Marketing 100

B2B Marketing B2B B2B Thought Leadership Digg 100

Buzz Marketing for Technology

NOVEMBER 28, 2012

It’s this level of insight that can spur improvements to product offerings, social media, in-store efforts, other offline experiences and overall marketing efforts. They’re leveraging social media and loyalty data. Social media and loyalty programs are gold mines for customers’ activity in the real world: What do they do?

Focus Group 100

Focus Group Marketing Websites Trigger Marketing Loyalty 100

Buzz Marketing for Technology

JUNE 27, 2008

Books Amazon.com Books Wikipedia Collegiate Dictionary Collegiate Thesaurus Daypop Google Google Images Gurteen Hotbot HyperDictionary Translate to French Translate to German Translate to Italian Translate to Portuguese Translate to Spanish Yahoo. visitor book. Altavista Amazon.co.uk Monday 2 October 2006 17:50 GDT.

Effectiveness 100

Effectiveness Work Management RSS Marketing Management 100

Buzz Marketing for Technology

MAY 6, 2010

Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. Tags: Advertising Facebook Interactive Marketing Lead Generation Pay Per Click Social Media. Think that sounds like the future years from now? Think again – it happened to me last week!

Advertising Agencies 100

Advertising Agencies Cost Per Click Advertisements Advertising 100

Buzz Marketing for Technology

OCTOBER 20, 2009

Because of my new book, Facebook Marketing for Dummies (Wiley), which is launching next week - I have been getting a lot of emails and questions from my readers that are very focused on launching their Facebook and Twitter presence. Tags: Facebook social media Twitter Content Marketing.

Spending 100

Spending Planning RSS Marketing & Strategy 100

Buzz Marketing for Technology

APRIL 6, 2010

A persona of your buyer that could tell you what their favorite movie was, what their favorite music was, what their favorite TV show was, what their favorite books were, even their average age and marital status with Facebook. Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Buzz Marketing for Technology

JUNE 27, 2008

social media. Wikipatterns book. Luis Suarez outlines the advantages for companies that encourage social media use at work - a more responsive organization, better able to engage millenial generation knowledge workers, and involve experienced workers who hold a wealth of knowledge. Buy the book | Learn More. Buy the book.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Buzz Marketing for Technology

MARCH 7, 2012

How writing a book can help generate awareness and build reputation. After last weeks show, guest host Jeff Ogden and B2B marketing expert, Paul Dunay discuss: - Marketing at a small company versus a larger company. Buyer personas and the importance of knowing your buyers. Approaches for creating engaging content. -

B2B Marketing 100

B2B Marketing Buyer Personas B2B Marketing Automation Services 100

Buzz Marketing for Technology

NOVEMBER 3, 2008

That's what Seth Godin's new book Tribes is all about. This is an important fact since traditional media is no longer working. No consumer brand has been built on the back of traditional media for a while now. And that's what these social networks really need is more leaders!

Social Networks 100

Social Networks Barriers Network Marketing Internet Marketing 100

Buzz Marketing for Technology

JUNE 27, 2008

Books and Reports. Recent Media Appearances. The trip was centered on speaking, client work, and meetings to prepare for the Future of Media Summit 2008. At the same time, the extraordinary rise of social media means that the thoughts arising from millions of conversations are now available to the world at large.

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

I think this book is one of the best treatments of how to empower knowledge workers and it covers what knowledge management should be. He expressed some of his same concerns about blogs in the book (p.108) Old Media meets Social Media - KETC and the Mortgage Crisis - On the edge of launch. Book Review. Andy Carvin.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Books and Reports. Recent Media Appearances. « Professional services network offsite: Tapping the Power of Collaboration | Main | Audio stream of radio interview on Facebook, networks, connectivity, and media » Eight steps to thriving on information overload. Can you use media summaries or industry updates?

Web 2.0 100

Web 2.0 Enterprise Management Work Management Marketing Management 100

Buzz Marketing for Technology

JUNE 27, 2008

CIA Library - The Central Intelligence Agency has a library, an online directory of Chiefs of State and Cabinet Members of Foreign Governments, maps and a World Fact Book that offers information on countries all over the world. Bartleby - Bartleby is an online reference library that publishes literature, reference books, poetry and much more.

Resources 100

Resources Copyright Work Management Wikipedia 100