Biznology

OCTOBER 13, 2021

He is chief storyteller at Thorn Media , a communications consultancy. What is the last book read? I just submitted the first draft of my latest non-fiction book manuscript to my publisher. We’re pleased to feature Consultants Collective member consultant and communications expert, Rod Thorn. What is one of your hobbies?

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Ideal Customer Profiles Consulting Profiling Storytelling 197

Biznology

DECEMBER 17, 2020

This year she published a terrific new book, Unapologetically Ambitious , which was just named one of Fortune’s ten best business books of 2020. Moss , marketing executive in the media world, was an early adopter and advocate of podcasting as a driver of B2B revenue. More B2B marketers making lemonade out of the lemons of 2020.

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Biznology

MARCH 27, 2019

On the Social Media Marketing Podcast, Mike Seltzner recently interviewed Mark Schaefer about his new book. The book is called Marketing Rebellion: The Most Human Company Wins. In the interview, Mark talks about the original social media “community manager” role. A trip in the “way back” machine.

Work Management 144

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Biznology

NOVEMBER 3, 2021

We’re pleased to feature Consultants Collective member and global expert in journalism, media, and emerging markets to companies, David A. He advises on running complex, dispersed global organizations with an emphasis on China and media. What is the last book you read? Schlesinger. Restless curiosity. .

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Biznology

FEBRUARY 4, 2021

Dana Look-Arimoto and NEWdOG Media|1/28/2021Season 1, Episode 23 – Look back at the year that was: 2020! EPISODE LINKS: Purchase Dana’s latest book and everything else! Settle Smarter is produced by Paul Godwin for NEWdOG Media. Interview excerpts feature some wonderful wisdom for tough times! Take the Quiz.

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Best Practices Linkedin Twitter Purchase 152

Biznology

DECEMBER 8, 2021

She is the founder and CEO of Serna Social, a social media consulting agency focused on social media governance, risk, security and strategy. Sue pioneered many industry best practices that the world’s largest companies use to keep their social media footprints safe. What’s the last book you read? Responsibility.

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling Jigsaw 104

Biznology

APRIL 30, 2013

I have been consulting some bouncing social media babies recently and they’re doing it right. Do your best to not allow your burgeoning social media empire to go on autopilot. There’s an amazing book by Anne Lamott called Bird by Bird. Always remember, people don’t like being collected. It was due the next day.

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Social Media Media Tips Long Tail Marketing 80

Biznology

APRIL 6, 2021

EPISODE LINKS: Purchase Dana’s latest book and everything else! Settle Smarter is produced by Paul Godwin for NEWdOG Media. On this episode of Settle Smarter, host Dana Look-Arimoto talks to Jordan Kerwin, Co-founder, Brooklyn Donates & Product Manager, Infiniscape, Inc. about doing the things we fear. Take the Quiz.

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Biznology

AUGUST 4, 2014

Here’s a tour of the new analytics and how you can use them to maximize your social media marketing. It’s a concept my friend, and Biznology’s own, Mike Moran explains in his book. The post Maximize your social media marketing with Twitter’s new analytics appeared first on Biznology. Not a Twitter advertiser?

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Biznology

FEBRUARY 11, 2016

And I noticed that while there are social media profiles for other local 9Round gyms , the new Penrose location has yet to embrace social media. It occurred to me that both 9Round and all their franchisees are 100% percent responsible for all their social, including creating their social media profiles. It was frustrating.

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Social Media Work Management Marketing Management Media 80

Biznology

FEBRUARY 11, 2014

Are you a social media hoarder? Is it time for a bit of a social media spring cleaning? Or, all the stuff you’ve posted since the beginning of your social media life, including your blogs, Facebook, Twitter, LinkedIn , Friendster, MySpace , Flickr, YouTube , et al. In Are you a social media polymath?

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Biznology

MARCH 10, 2021

EPISODE LINKS: Purchase Dana’s latest book and everything else! Settle Smarter is produced by Paul Godwin for NEWdOG Media. Jones – Founder, Leap Consulting Solutions, Thought Influencer, Strategist, Tech Stack Expert, HR Tech Super Nerd, Peloton Superfan! Take the Quiz. Today’s Guests: Lauren B.

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Thought Leadership Consulting Linkedin Twitter 138

Biznology

OCTOBER 8, 2013

The Best Book Reviews Money Can Buy. 2) You really don’t need fake reviews: While I haven’t done this in a while, it worked like magic back when I helped my friend Paul Barrett promote his book, Glock: The Rise of America’s Gun on the gun world’s sundry message boards and forums. Give Yourself 5 Stars?

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Astroturfing Social Media Practices Media 80

Biznology

JULY 16, 2013

If you consider it as scrap-booking or doing an historical retrospective of your company’s culture of history, it’ll make much more sense. Sometimes scrapbooking just means capturing the flowers and lovers of your life pressed into the book as-is. How to start? Don’t worry, you’re not alone, either.

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Biznology

NOVEMBER 15, 2021

The recent Vox Media/Watermark survey of professional women was full of nuggets about what women want from the future of work. Anyone who has felt dread on Sunday about work on Monday needs to read this book. Ellen Snee, EdD, a noted executive coach and author of the new book Lead , was a nun before she joined the corporate world.

Best Practices 104

Best Practices Thought Leadership Lead Ranking Customer Surveys 104

Biznology

JULY 2, 2013

This is the next in the series, including Are you a social media forager? and Are you a social media marketing trapper? Are they on social media? For many, social media foraging and social media trapping is more than enough, as I’ve discussed the last two weeks. Are you a social media forager?

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Social Media Social Marketing Skype Media 80

Biznology

DECEMBER 16, 2010

Some books deserve to be read and re-read. Internet marketers are constantly talking about engagement, but they often overlook the engagement of their own employees when bringing about the big changes needed to implement social media in their organization. This book explains why. Cover via Amazon. You'll get advocacy.

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Social Media Social Marketing Planning Media 80

Biznology

SEPTEMBER 7, 2016

In my last post , I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. We specialize in working with executives over 40 who have not been active in social media before, and have just a few minutes each day they can spare. Where’s Judy’s story?

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Biznology

SEPTEMBER 5, 2013

My audiences range from sophisticated business executives and astute social media users to social media novices. Before social media and the Internet knowledge of our skills, abilities, hobbies and accomplishments was restricted to those we knew or chose to reveal ourselves to. But human beings are very complex and adaptive.

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Biznology

APRIL 29, 2021

This month we’re pleased to feature Consultants Collective member consultant and social media expert, Casey Hall. What is the last book read? I’ve half-read a bunch of books recently, but the last one I finished was The Power. Social Media Consulting? What is your favorite hero in fiction? Bilbo Baggins.

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Consulting Ideal Customer Profiles Profiling Social Media 104

Biznology

DECEMBER 15, 2011

The business case for social media in the workplace and the inevitable ROI conversation have polarized innovation advocates and doubters for years. Paraphrasing Doctor Moskowitz, there is no perfect social media ROI model, there are only perfect social media ROI model s. Image via Wikipedia.

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Biznology

DECEMBER 14, 2016

In the posts from fellow Social Media Examiner contributor Stephanie Sammons , you’ll find tips about having a professional photo, a strong headline, and a summary written in first person that is prospect-centric. Click here to watch the webinar–no opt-in required. Like this post? Sign up for our emails here.

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Social Media B2B Thought Leadership Resources Demand 80

Biznology

MARCH 30, 2022

This month we’re pleased to feature Consultants Collective member consultant and Social Media Strategist, Personal Branding Expert, Innovation Evangelist, and LegalTech Enthusiast, Sameena Kluck. What’s the last book you read? I love to even do that in neighborhoods in my own city. Eleanor Oliphant is Completely Fine.

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Ideal Customer Profiles Consulting Profiling Curation 104

Biznology

NOVEMBER 23, 2011

The topic of Social Media ROI, due to its complexity and scope, would be better discussed in a book than in a blog, so here are some themes to think about, as opposed to being a comprehensive analysis of this somewhat controversial area. Discussions on the ROI for Social Media tend to be very polarized. Budget, that is.”

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Biznology

JUNE 27, 2017

Fully, generously, and even a little verbosely populating your website, your blog, your social media profiles, and your social media content is 100x more important to your success than “optimizing for search.” The art of narrative storytelling via social media marketing. ” Morning Runs.

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Blogspot Google Ideal Customer Profiles Content 179

Biznology

MARCH 6, 2012

There are six reasons why you’ll have chronic writer’s block when it comes to producing content to feed your social media dragons: blog, Twitter and Facebook. Unlike traditional dead tree publishing, our social media output generally never makes it to paper. There’s no such thing as waste in social media.

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Biznology

JUNE 8, 2017

Those who have read our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing know we approach the problem of content marketing head on. We think the practice of content marketing can be very valuable to companies, and the whole book is about how to do it without creating content shock.

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Lead Scoring Lead Ranking Brand Identity Branding 165

Biznology

MARCH 20, 2018

Too many of them read like something a used car salesman might tell you as you walk onto the hot dusty lot along the lines of the false-charming “book of jokes” that you might deliver at Toastmasters. ” The state of earned media blogger outreach. ” Blogger outreach is more PR than social media.

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Long Tail Marketing Blogger Outreach Paid Content 199

Biznology

JANUARY 19, 2018

His new book The Content Formula explains how you can do the same: how to find the budget, sell the concept, and measure the results. The project turned into a huge community relations win, with enormous press coverage, books, films, and even the birth of an in-house employee-driven photography project. “I Highly recommended!

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Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Biznology

NOVEMBER 2, 2020

This is the oldest trick in the book, but is oddly missing from many B2B websites. You can append additional data to the email record and create an omni-channel nurturing program using social media, postal mail, retargeted digital ads and other channels for your follow up. Here are six methods to connect with your website visitors.

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Marketing Automation Services Marketing Websites B2B Paid Search Agency 197

Biznology

JUNE 8, 2010

And she started arguing with me that we had it wrong and that it was written down for afternoon "in her book." If this sounds like a silly question, it is, but it's how many of us approach social media. Too often, I run into people who are fighting social media or, worse, fighting in social media.

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Biznology

OCTOBER 3, 2011

I talk to folks about social media all the time. Most people are worried that they don’t know what to do in social media. I’d like to convince you that you really do know what to say in social media. I have also recently began taking quick tips that I have written in my books and in blog posts and sharing those.

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Social Media Media Twitter Act-On 80

Biznology

MARCH 13, 2012

The best thing about social media marketing is that you don’t have to be the most popular, have the most followers, or be the most sophisticated, you just have to do a better job than all your direct competitors. I mean, even I am always fighting my desire to chase social media celebrity. Image via Wikipedia.

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Biznology

JUNE 19, 2018

Steal This Book. Steal This Book , written by Abbie Hoffman in the 70s, mainly focused on ways to fight the government. We create and develop social media accounts , as well as content for these accounts to be released strategically over time to the accounts. Creative strategies to improve your brand’s online reputation.

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Process Class Google Social Media 175

Biznology

JANUARY 9, 2011

That's dandy and catchy, but an often neglected aspect of it is that this online biography is not only being written by the main agent, but by many others sharing the social media space with the author. Most users of social media are probably in between the two extremes. And it definitely happens in the corporate world too.

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Biznology

JUNE 8, 2018

In the book, I said that the aim of a site which has identified the topics of interest to the target audience is to become a hub of authority on those topics. In the book I said you should be the Wikipedia of your most important topics. Audience, Relevance, and Search: Targeting Web Audiences With Relevant Content , p. Like this post?

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SEO Lead Scoring Lead Ranking Keywords 217

Biznology

JUNE 30, 2016

Most of you are aware that James Mathewson and I have a new book out, Outside-In Marketing , which helps content marketers to use big data to improve their results. James and I have been gratified by the reception the book has received, including this article from Paul Gillin including a podcast with me.

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Content Marketing Content Viral Marketing Analysis 143