B2B Memes

NOVEMBER 23, 2011

As I wrote in yesterday’s post , over the next six days I will be discussing six new-media principles, adapted from my forthcoming e-book, the New-Media Survival Guide. Today’s principle is based on the importance and power of conversation, reflecting new media’s emphasis on dialogue rather than monologue.

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Peer-to-peer Media Public Relations Social Media 100

B2B Memes

SEPTEMBER 22, 2010

As part of a webinar for B2B editors on September 23, 2010, I’m speaking on “Managing Your Career in the Social Media Era.” (The Future of news: Insider Dave Morgan touts new media. No longer is the media world one of a publishers-top editor-section editor-subeditor-journalist hierarchy.

Social Media 100

Social Media Work Management Media Bandwidth 100

B2B Memes

OCTOBER 8, 2010

For B2B journalists and editors, the transition to the social-media era can be daunting, especially if they rely on their employers to lead the way. As an ASBPE-Medill survey of B2B editors showed last April, traditional publishing companies have offered little new-media training or guidance. Be media neutral. Be a brand.

Social Media 100

Social Media Media Lead Ranking Blogger 100

B2B Memes

SEPTEMBER 8, 2011

In focusing on the identity rather than the activity, he underscored for me one of the most profound aspects of the social media revolution: professional roles don’t matter much any longer. More than ever, in the social media era it’s not what you are but what you do that counts. a book, I look forward to whatever Conley does next.

Social Media 100

Social Media Media Blogger Act-On 100

B2B Memes

MARCH 9, 2011

Are profits and social media compatible? For B2B professionals, mixing social media and business requires a delicate balance of giving and selling, sharing and monetizing. As Schaefer noted last year, the more the emphasis is on business, the harder it is to maintain the social nature of social media. His concern is not new.

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Social Media RSS Media Wikipedia 100

B2B Memes

SEPTEMBER 9, 2010

It’s almost a new-media axiom that traditional publishers can’t move forward effectively online because they have too much skin in the old-media game. Logically, then, the most exciting and successful advances in B2B media should come from those with an understanding of B2B markets but without the old-media burdens.

Media 100

Media Lead Ranking B2B Thought Leadership Verticals 100

B2B Memes

FEBRUARY 28, 2012

To mark the auspicious occasion of leap day, I’ve marked down the price of the e-book edition of the New-Media Survival Guide to just 99 cents (or, if you’re outside the United States, the equivalent in some other currency). Atoms being what they are, I haven’t discounted the new paperback edition of the book.

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Amazon Pricing Price Buy 100

B2B Memes

JANUARY 24, 2012

Most writers,” I wrote in declaring that print is effectively dead , “don’t care in a meaningful way about the physical presence of a book. This realization came to me last week as I attempted to lean back and survey my achievement, such as it was, in publishing my first e-book, the New-Media Survival Guide. It can’t be done.

Demand 100

Demand Paper Customer Surveys Positioning 100

B2B Memes

MAY 4, 2012

There are plenty of signs that book publishers are losing their taste for putting locks on the media you buy, just as music publishers have mostly done. I admit that most of the alternatives I can come up with— locked media , restricted use rights , captive e-books— don’t resonate.

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Lock-In Practices Media Buy 100

B2B Memes

JANUARY 31, 2012

Thanks to e-book and print-on-demand technology, the risks are low and the potential for rewards—though not perhaps of the kind you’d expect—high. As Seth Godin says of non-fiction book publishing , it’s an organized hobby, not a business: “The return on equity and return on time for authors and for publishers is horrendous.

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Amazon Urgency Marketing Paper Distribution 100

B2B Memes

JULY 20, 2011

But though I’m sad to see it go, I don’t worry about the future of books or reading. His passion was such that he had me, a confirmed book lover and admirer of independent bookstores, ready to apply for a job there. who had little or no interest in books, authors, or literature.”.

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Impressions Communities Resources Personalization 100

B2B Memes

MAY 26, 2010

A while back, I lamented how social media seem to lead inevitably to the decline of editing and proofreading. His “freemium” model includes free e-books and audiobooks, donations, a print-on-demand (POD) paperback, a premium hardcover edition, advertisements, and a commission fee for a new short story. Doctorow: Make money with typos.

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Blogger Lead Ranking Social Media Tagging 100

B2B Memes

SEPTEMBER 24, 2010

This heartfelt appreciation for the durability of print on paper is ironic in the context of the history of media formats. As Tim Carmody wrote last month in The Atlantic in an article on “ 10 Reading Revolutions Before E-Books ,” paper has not always seemed so permanent.

Paper 100

Paper Television marketing CAN-SPAM Buzz 100

B2B Memes

NOVEMBER 13, 2011

In his book, Mediactive , he argues that the audience for news and other media must change from passive to active consumers, that they have a responsibility to be skeptical and exercise judgment. This, I take it, is the position of one of Wikipedia’s biggest fans in journalism, Dan Gillmor.

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Wikipedia Design Transparency Positioning 100

B2B Memes

JUNE 24, 2011

To this day, I’m still suffering post-typographic stress from the discovery 27 years ago that in my first published book review, for the Nashville Tennessean , I asserted that the novel’s protagonist died from an overdose of “heroine.&#. Like O’Regan, I suspect, I have an unhealthy sensitivity to typographical errors.

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Class Press Opinions Paper 100

B2B Memes

DECEMBER 6, 2011

In the trade magazine business, not generally known for early adoption of new-media developments, Paul Conley is something of an anomaly. ” He was among the first in the trade press to recognize the significance of social media. Conley is best known, however, for his subsequent work, starting in 2004, as a consultant and blogger.

Content Marketing 100

Content Marketing Ethics Content Vendors 100

B2B Memes

AUGUST 31, 2010

Viewed from a distance, a favorite pop band or children’s book might not seem relevant to B2B marketing and communications. On his We Grow Media blog , Dan Blank puts it this way: I find that my best work comes from observing the world outside of the topic I write about. Blank doesn’t explain how he identifies his “best” work.

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Blogger Personalization B2B Comparison 100

B2B Memes

SEPTEMBER 1, 2011

I didn’t intend it to be an experiment in social media deprivation, but because I had only a dumb cell phone and the occasional borrowed computer, it turned into one. Well, first, despite my digital savvy, I’m not a social media native. Second, though, I discovered how much of my daily life is nonetheless built around social media.

Social Media 100

Social Media Social Networks Consulting Twitter 100

B2B Memes

MARCH 1, 2012

Despite having just self-published a book (the New-Media Survival Guide ), my usual reticence restricted my promotional tweets to just 12% of the total for the month. Conversationally, I was closer to my target, at 24%. More than 6 of 10 tweets was curatorial.

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Twitter Promotion Conversion Course 100

B2B Memes

NOVEMBER 5, 2011

In her book, On Being Wrong , Schulz eloquently explains why the occasional error is not only tolerable, but beneficial: Far from being a sign of intellectual inferiority, the capacity to err is crucial to human cognition. A Lesson from Demand Media: Embrace Your Commodity Content. Monetize Your Typos.

Paper 100

Paper Demand Optimization Media 100

B2B Memes

FEBRUARY 3, 2011

From the print perspective, digital media and excessive workloads go hand in hand. Now, though, digital media have set the bar much higher. Doctorow: Productivity Terrorist? To the traditional print journalist, their new ethos of digital productivity is not just foreign, it’s al-Qaeda foreign.

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Product Blogger Press Advertising Mediums 100

B2B Memes

JUNE 26, 2012

It doesn’t matter that Times reporter Jennifer Schuessler immediately added that the scandal included “a counterintuitive twist that could come right out of his own books: The journalist he has been accused of borrowing from is himself.” Related posts: Commodity Content, Demand Media, and Quality. Photo credit: Kris Krüg / Pop!Tech.

Ethics 100

Ethics Transparency Ideal Customer Profiles Custom Publishing 100

B2B Memes

SEPTEMBER 6, 2011

It used to be, for instance, that the wall between magazine publishing and book publishing was too high for most people to leap over. With easy options like Kindle Singles and E-books, though, that’s no longer true. If financial literacy should be a goal for all university students , so should media literacy.

Blogger 100

Blogger Class Education Training 100

B2B Memes

DECEMBER 8, 2011

For more than eight years, the British trade press editor has blogged about journalism, social media, and much more on One Man and His Blog. Though he frequently attends and covers new-media events like Le Web, which he’s liveblogging about this week , Tinworth is no armchair pundit. Business models is, sadly, the obvious one.

CMS Development 100

CMS Development Peer-to-peer Lead Ranking Press 100

B2B Memes

NOVEMBER 14, 2011

In it, he describes the odd nostalgia of Apple’s design of its iCal and Address Book applications. Even worse, says Siracusa, is Apple’s Address Book, which “goes so far in the direction of imitating a physical analog that it starts to impair the identification of standard controls.”

Wikipedia 100

Wikipedia Design Paper Display 100

B2B Memes

JUNE 6, 2012

One of the truisms of new media is that if you want your content to have an impact, you should keep it short. For a case in point, see Smashwords founder Mark Coker’s recent Huffington post article , “Do E-Book Customers Prefer Longer or Shorter Books?” Related posts: E-Books: The Next Front for Journalists in Transition.

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Twitter Rules Social Media Purchase 100

B2B Memes

OCTOBER 21, 2011

In his article he reflects on the departures of Richard Beckman and Michael Wolff from trade publisher Prometheus Global Media. Their effort to use their consumer publication experience to add luster to business-to-business books like Adweek and The Hollywood Reporter failed, he writes, because “useful trumps sexy.”. Fair enough.

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B to B Media B2B Ethics 100