Atomic Reach

FEBRUARY 9, 2023

Before any influencer is booked, RAD AI uses its creative intelligence to understand the target customer persona to drive both the creative strategy and influencer selection. This essential step is missed all too often, and without it, a performance-based influencer marketing campaign is based purely on guesswork.

Marketing AI 59

Marketing AI Advertising Agencies Paid Search Agency API 59

Hubspot

JULY 15, 2020

Define your marketing mix and invest in the channels most likely to reach and engage your audience with the right messaging. When you ask marketers what being 'account-based' means, some jump to in-person events, direct mail, special sporting events, or dinners with high-value prospects — you name it. Go digital.

Demand Generation 91

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 91

ClearVoice

OCTOBER 27, 2023

Consider the following questions: How has the marketing industry evolved over the decades? What are the core sectors and niches within today’s marketing industry? Why has content marketing gained such prominence in the modern marketing mix? Where is the marketing industry headed?

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

Atomic Reach

JULY 12, 2022

It’s simply not possible for a team of marketing executives, no matter how brilliant and experienced, to create stories and narratives that can speak broadly to thousands of diverse personas in a personal, authentic, and emotionally inspiring way—until RAD AI. It’s not easy for marketers to listen as much as we talk.

Marketing AI 52

Marketing AI A/B testing Lead Ranking Psychographics 52

Brandpoint

DECEMBER 18, 2019

So, it comes as no surprise that he took all his experience and knowledge and recently published a book for new and seasoned public relations professionals. I sat down to talk with him about his book, his career and public relations in general. Remember names and faces, and always follow up in a personal way.

PR 97

PR Public Relations Work Management Media 97

Adobe Experience Cloud Blog

NOVEMBER 20, 2018

From the days of spray-and-pray email marketing and complicated database marketing, the technology and expertise of marketers have truly elevated marketing automation as a practice. Today, we use technology to analyze buyers’ digital body language to personalize, engage, and incite action on dozens of channels.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Trends 134

B2B Marketing Analytics

AUGUST 2, 2020

With the onset of this pandemic, all marketing organizations had to adjust their annual plans and more importantly, double down on the “digital-first” strategies to account for the cancellation of the in-person events, which have been biggest driver of marketing pipeline and revenue.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

B2B Marketing Analytics

APRIL 3, 2022

Given the connected world we live in and how we gather information, for every closed deal, numerous marketing touches are involved from web engagement (visits, clicks) to email engagement, to webinars, e-books, white papers, in-person events, and the list of possible touches goes on and on.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Allocation 52

markempa

DECEMBER 19, 2016

When I ask myself how much I read, it is maybe one book a month. They have one person, a former writer, dedicated to video plus some people who contribute to script writing and ideation or who do quick edits on videos. Inbound (Marketing) Isn’t Enough ” is an example of a top-of-the-funnel video. The Way People Learn. “We

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Crimson Marketing

FEBRUARY 28, 2013

Recent studies indicate that, while many companies were asleep at the switch, Google+ has emerged as the killer platform for B2B social media marketing. B2B marketers need to understand these four reasons that Google+ is the next killer platform for marketing, and why it should be an important part of your B2B marketing mix.

Social Media 100

Social Media Google Media B2B 100

ClearVoice

OCTOBER 27, 2023

Consider the following questions: How has the marketing industry evolved over the decades? What are the core sectors and niches within today’s marketing industry? Why has content marketing gained such prominence in the modern marketing mix? Where is the marketing industry headed?

Paid Content 52

Paid Content Enterprise Management Cost Per Thousand Work Management 52

Moz

JANUARY 14, 2020

These points of differentiation are likely to become the major shifts in the online marketing mix over the next 5 years. For the majority of the 2010s, marketers were racing to the bottom of the purchase funnel. So, what are the top performing websites doing differently now? Race back up to the top!

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Content Marketing Institute

AUGUST 27, 2018

While the Content Marketing Institute doesn’t have that Kardashian/soda brand relationship or actor/automobile manufacturer combo, we use influencers to create an e-book to market Content Marketing World. Working with TopRank, we decided our influencer piece – an e-book – would help generate awareness of the event.

Advertising Agencies 82

Advertising Agencies Content Thought Leadership Work Management 82

Terminus

JUNE 30, 2022

If you’ve been thinking about adding Connected TV and Audio to your multi-channel marketing mix, you won’t want to miss the replay of a recent webinar with industry experts, rock star customers, partners and the Digital Media Manager team from Terminus. We follow the buyer,” says Nuvolo CMO, Ben Person. How do I learn more?

Paid Search Agency 26

Paid Search Agency Webinar Metrics Ads Multi-Channel 26

Martech Advisor

JANUARY 29, 2020

Painful booking procedures, missing out on the best flight deals (even though there are hundreds of apps that do the sorting) and not knowing about potential delays are some of the most common issues with air travel today. Learn More: How Companies Can Use AI to Give Customer Communications A Personal Touch. billion by 2037.

Marketing AI 129

Marketing AI Marketing Management WOM Service 129

ScanmarQED

OCTOBER 25, 2023

This reliance on the past brings to mind a book 1 in a fantastical London where magic is real. There are legal cases here too, in which personalities are suing for defamation against AI companies. 1 " False Value", Rivers of London book 8, by Ben Aaronovitch

Copyright 59

Copyright Allocation Barriers Training 59

The Effective Marketer

JANUARY 13, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Biznology

JUNE 10, 2013

You do, however, need to master the art of digital media marketing. Here are the six things we can learn from the Internet Niche Celebrities: Cult of Personality – Jenna Marbles. What every one of these “Internet Stars” has in common is an outsized personality. Take a Risk on a New Medium – Amy Porterfield.

Internet Marketing 80

Internet Marketing Advertising Mediums Work Management Social Media 80

Marketing Insider Group

DECEMBER 1, 2010

I wish I knew all the secrets so I could transform the world of B2B Marketing forever with a tell-all book. What I do know is that B2B Marketers have a ton of options today. In this post, I will offer a preview of the thoughts I will deliver during the Focus Interactive Summit on Progressive B2B Marketing.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

SmartBug Media

JUNE 11, 2021

Marketing tactics to further enhance this strategy: Leverage personalized videos in your email outreach. People crave connection, and they will appreciate seeing the person on the other end of the email thread. This can be a multifaceted approach that includes targeted ads, personalized videos, and automated sequences.

Education 64

Education Account Based Marketing Work Management Lead Scoring 64

Brightedge

JANUARY 13, 2020

In doing my research for this post, I found fewer digital marketing books than I expected on each of the topics I wanted to cover. However, if you are reading this post then you, like me, prefer good old books over digital marketing books for self-education. For recommended SEO books, see my Best SEO Books post.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

Terminus

DECEMBER 1, 2022

With Netflix recently joining the CTV party, the premium channel piece of the digital marketing mix has been getting a lot of buzz. Our focus is to optimize and target prospects with highlighted personalized ads,” says Lily Rotter, Senior Director of Demand Generation. Simply put: there is no BIGGER way to impact your audience.

ROI 26

ROI Advertising Agencies Multi-Channel Ad Frequency 26

B2B Marketing Analytics

FEBRUARY 4, 2019

These 2 KPIs provide a foundation for marketing leaders have impactful conversations with their sales counterparts. At the same time, these KPIs are very influential when it comes to evaluating the market mix across marketing tactics and channels in different phases of the buying cycle.

Marketing Attribution 74

Marketing Attribution Multi-Touch Attribution Analytics ROI 74

Marketing Insider Group

AUGUST 26, 2010

5 Must Read Social Media Books With summer upon us, this post includes a list of the 5 social media books that you must add to your summer reading list (it will be well worth it). The books are listed in no particular order and have been written by some of the most well-known social media experts today.

Social Media 100

Social Media Resources Media Web 2.0 100

B2B Marketing Analytics

FEBRUARY 24, 2020

These 2 KPIs provide a foundation for marketing leaders to have impactful conversations with their sales counterparts. At the same time, these KPIs are very influential when it comes to evaluating the market mix across marketing tactics and channels in different phases of the buying cycle.

Marketing Attribution 66

Marketing Attribution Multi-Touch Attribution Analytics Allocation 66

Marketing Insider Group

OCTOBER 19, 2010

Marketing spend is much more efficient. Now there are many great examples of funnels in this book and none of them are wrong. I have to admit that this project was a lot of fun. Conversions increase. And customer lifetime values increase.

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

Martech Advisor

NOVEMBER 21, 2019

So, you could begin with clothes, then books, papers, ‘ komono ’ (miscellaneous items), and sentimental items. The idea is to look around your marketing mix to identify tools, technology, and processes that spark joy or add value to your customers and business and discard those that don’t. Over To You.

Marketing Strategy 73

Marketing Strategy Marketing & Strategy Budget Programs Organic Leads 73

Hinge Marketing

APRIL 12, 2016

Best Uses – Internal training and personal blogs. Download Hinge’s Content Marketing Guide for Professional Services Firms for more tips on creating content that builds credibility and demonstrates expertise. appeared first on Hinge Marketing. Benefits – Fast and inexpensive. 2 – Semi-Pro .

Cost 132

Cost Budget Programs Video Marketing Product 132

TaylorMadeIn KEW

JANUARY 27, 2019

Someone rang up and asked me if I was interested in marketing technology (Martech) as a strategy for my business. Awkward silence on my end as I tried to figure out who this person was and what they wanted. However, the person on the other end of that telephone better know what they’re talking about.

Marketing & Strategy 71

Marketing & Strategy Marketing Management Cold Calling B2B Marketing 71

Top Rank Marketing

AUGUST 29, 2017

Social media marketing has become an important part of any brand’s digital marketing mix, helping brands of all sizes foster customer connections and engagement. He asked me to create a personal goal (writing a book) and execute on it,” Dan explained. Fifty-plus episodes later, that podcast spawned my book.”.

Social Marketing 52

Social Marketing Marketing Budget Work Management Planning 52

Biznology

FEBRUARY 18, 2013

A joint study by the ANA (Association of National Advertisers) and MediaVest shows marketers are excited about opportunities for mobile marketing but frustrated about the ability to prove return on investment (ROI). Their “click-to-call” button goes to a live sales person within seconds. Are you one of them?

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

ViewPoint

JUNE 15, 2012

Jim's career has been equally divided between marketing and sales. He has written over 95 articles around sales and marketing management and is the author of four books. He is a speaker on sales lead management, sales enablement, and marketing ROI. If you have outside salespeople, always deliver a proposal in person.

Lead Management 120

Lead Management Work Management Marketing Management Direct Marketing 120

Chris Koch

FEBRUARY 24, 2010

I’m hoping that all the articles, books, and blogs I’m seeing that look at B2B social media strategy in isolation are a function of our excitement over this new channel (and don’t get me wrong; it is really, really exciting). The trust leads to a more personal relationship and hopefully, a purchase.

Social Media 100

Social Media Marketing Strategy Marketing & Strategy B2B Thought Leadership 100

Marketing Insider Group

DECEMBER 9, 2010

Rinse and Repeat: there are plenty of books and speeches on exactly how much time to spend on social media. For me, the objective is mainly leadership, personal branding but with an eye toward corporate brand advocacy: I strive to be a positive voice for my personal and employer brand.

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100

Marketing Insider Group

JUNE 9, 2010

Essential Twitter Tips from Guy Kawasaki Top 5 Social Media Books Top 10 Common Social Media Mistakes to Avoid Author: Brian Rice *This post originally appeared on B2C Marketing Insider and was reposted with the permission of the author. Bit.ly – use this tool to create shortened URLs and track clicks.

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

ClearVoice

APRIL 24, 2019

However, the results from the 2019 State of Branding Report show that marketers have split down the middle when it comes to confidence levels for creating personalized experiences and getting their brand voice heard. Marketers mix up brand positioning statements quite often. Source: Bynder.

Positioning 79

Positioning Examples Brand Identity Branding 79

Adobe Experience Cloud Blog

AUGUST 7, 2013

With short attention spans and intelligent buying and browsing habits, digitally-savvy consumers want personalized, relevant communications. To succeed with modern email marketing , you need to know: What makes email truly trusted and engaging. Buyers are individuals, and they deserve personalized communications.

Email Marketing 48

Email Marketing Blast Campaigns Marketing Management Marketo 48