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Why You Need a Lead Nurturing Strategy

LeadSquared

According to Market2Lead , nurtured leads experience a 23% shorter sales cycle. After that, you’ll have to sit down and create highly relevant content & shoot them to the right person, at the right time. While this might seem like a lot of effort, the results of a well-implemented system of personalized content are second to none.

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Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. Being able to send and receive email to someone in your database and gauge the interest of that person in the content you send them is essential.

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Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

Unfortunately, we all don’t have the time and money to spend traveling to conferences to see them in-person. Five Reasons Social Media Marketing Comes Last - Junta 42 , April 13, 2010 My friend Shama Kabani’s book, The Zen of Social Media Marketing , officially comes out this week. But Facebook?

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4 Failing Marketing Relationships You Need to Fix ASAP

Hubspot

Personalize and target your content. Just because you put each of your siblings’ names on their Christmas present doesn’t mean it's personalized to each of them when they open to find the same pair of reindeer-printed toe socks. 3) Personalize with relevant content. Lead nurturing doesn’t have to be difficult.