Martech

DECEMBER 19, 2023

Make a fire in the fireplace, pour yourself a drink and open a good book. If you work in marketing, the idea of reading a book about something you do all day and surrounds you every waking moment might sound unappealing. As you head into 2024, here are six books to put on your reading list.

Paid Search Agency 112

Paid Search Agency Classified Ads Advertising Agencies Work Management 112

SocialPilot

JANUARY 21, 2024

Not only can it amplify your brand visibility, but it also holds the potential to fuel direct bookings and amplify brand awareness. The ease of direct messaging allows guests to quickly ask questions, make special requests, and even book directly. These were some interesting hotel social media marketing strategies, weren’t they?

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Martech Advisor

MARCH 30, 2020

Digital marketing books are the base that can accelerate your understanding of the industry and give you with the knowledge required to succeed as a marketer. We have compiled a list of the top ten books related to the various aspects of digital marketing to help you do that. Digital Marketing For Dummies.

Paid Content 140

Paid Content Work Management Marketing Management Marketing Analytics Tools 140

Optinmonster

MAY 11, 2023

Wondering how to promote your website for free? There are many ways to promote your website for free. In this article, we’ll go over 15 free website promotion ideas you can start using today. Let’s look at some specific tips for promoting your website through content marketing. Absolutely!

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Martech Advisor

JANUARY 3, 2020

Here is a list of ten social media marketing books that you need to read in 2020 to use social media to its maximum potential. Books written by experienced marketers are an ideal source of ground-breaking social media marketing strategies that have proven to be successful in the past and current markets.

Social Media 135

Social Media Social Marketing Media Planning 135

Brightedge

JANUARY 13, 2020

In doing my research for this post, I found fewer digital marketing books than I expected on each of the topics I wanted to cover. However, if you are reading this post then you, like me, prefer good old books over digital marketing books for self-education. For recommended SEO books, see my Best SEO Books post.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

Vidyard

JUNE 24, 2020

After a long history of prioritizing the written word, the world’s largest professional networking site LinkedIn is now a prime place to post your marketing videos. LinkedIn’s pivot to video came late, but its conversion has been total. Not long after, the LinkedIn Marketing Blog named video the top thing to post on the network.

Linkedin 168

Linkedin Video Marketing Paid Search Agency Ideal Customer Profiles 168

Sage Marketing

DECEMBER 5, 2023

With new social media channels emerging daily, LinkedIn marketing for startups is still one of the leading business platforms. Once upon a time, LinkedIn was all about your next high stake job. Which practices should you use to increase engagement on LinkedIn in 2024? How Can Startups Boost Engagement on LinkedIn in 2024?

Startups 52

Startups Linkedin Ideal Customer Profiles Viral Marketing 52

Oktopost

JUNE 21, 2022

The answer is LinkedIn, the B2B social media platform of choice. Not only is LinkedIn a great place for B2B marketers to employ influencer marketing, but it’s also a place for them to learn from some of the best B2B influencers. The Top 10 LinkedIn Influencers to Follow. Quick Links. What is B2B influencer marketing?

Linkedin 88

Linkedin B2B Thought Leadership Thought Leadership Work Management 88

EveryoneSocial

APRIL 25, 2023

If you want to use LinkedIn — the world’s top professional network with more than 900 million users — effectively, you need to understand the LinkedIn algorithm. People across the globe rely on LinkedIn to network, share thoughts, market themselves and their businesses, and find and apply for jobs.

Linkedin 96

Linkedin CAN-SPAM Tagging User-Generated Content 96

Sage Marketing

JANUARY 20, 2022

With new social media channels emerging daily, LinkedIn marketing for startups is still one of the leading business platforms. Once upon a time, LinkedIn was all about your next high stake job. Which practices should you use to increase engagement on LinkedIn in 2022 ? How Can Startups Boost Engagement on LinkedIn in 2022?

Startups 98

Startups Linkedin Ideal Customer Profiles Viral Marketing 98

Directive Agency

APRIL 26, 2023

Posting on LinkedIn is easy, but figuring out how to make posts that resonate with your target audience requires skill. Our LinkedIn engagement grew by 22% in just 1 month and yours can, too! An effective way to boost engagement on LinkedIn is by creating posts that feature real data. View the post on LinkedIn.

Linkedin 52

Linkedin Demand Generation Content Paid Search Agency 52

BuzzSumo

APRIL 29, 2021

Our multi-channel content promotion strategy. What we learned about content promotion. Our content promotion strategy. You need a promotion strategy. Derek Thompson’s book ‘ The Hit Makers: Why Things Become Popular ’ stresses the importance of multiple channels in driving awareness. Cornerstone content.

Viral Marketing 142

Viral Marketing Paid Content Promotion Paid Search Agency 142

ConvertKit

JUNE 18, 2021

Miller (left) and Liz Lawson (right), books are only one aspect of their full-time writing careers. Miller jumped into freelance writing sixteen years ago and hasn’t looked back, publishing three different nonfiction books: Two travel guides to the Jersey Shore and RUNNING: A LOVE STORY, her first memoir from Hachette. Liz Lawson.

Newsletter 103

Newsletter Custom Publishing Social Media Communities 103

PureB2B

MAY 19, 2022

Using LinkedIn for lead generation has become a staple of B2B marketing. Given that business owners and decision-makers use LinkedIn for networking, self-promotion, job hunting, and more, it’s an ideal platform on which to reach them. Why You Need LinkedIn Lead Generation. 4 Ways to Use LinkedIn for B2B Lead Generation.

Lead Generation 62

Lead Generation Linkedin Tactics Sales Qualified Leads 62

KoMarketing Associates

FEBRUARY 12, 2015

It’s been proven that high income earners read more books than other demographics. Below are some great business, marketing, and strategy books that can be extremely useful for those in the B2B industry. This means that promoting from within can make for better companies and departments. Good to Great by Jim Collins.

B2B Marketing 120

B2B Marketing Marketing & Strategy Marketing Strategy B2B 120

Biznology

AUGUST 31, 2016

In previous posts, I shared how CMOs at Xerox, Lithium, G2Crowd, Wiley, and XOJet are getting LinkedIn wrong as they simply focused on brand awareness, reach, and filling the funnel. Wayne Breitbarth (author of The Power Formula for LinkedIn Success ) believes that for every 10 updates, 6 should be for content you didn’t create!

Social Media 151

Social Media Linkedin Media B2B Thought Leadership 151

ConvertKit

JULY 24, 2020

Why choose LinkedIn over other social platforms? Four steps to grow your list using LinkedIn. Start growing your list with LinkedIn today. Sure, LinkedIn might have had a bad rap in the past as a hotspot for pushy salespeople and job seekers. B2B copywriter John Espirian , who gets 60% of his business leads from LinkedIn.

Linkedin 99

Linkedin Marketing & Strategy Landing Pages Cross-Selling 99

Writing on the Web

JANUARY 29, 2014

with Social Media" src="[link] width="300" height="300" title="6 Tips for Easy Ebook Promotion with Social Media" /> Producing expert ebooks has never been simpler, and promoting them has never been easier. Since social media has come into being, the way you promote your expert ebook is, in fact, a whole lot easier.

Social Media 100

Social Media Promotion Media Tips 100

Vidyard

MAY 27, 2021

After a long history of prioritizing the written word, the world’s largest professional networking site LinkedIn is now a prime place to post your marketing videos. LinkedIn’s pivot to video came late, but its conversion has been total. For any sales rep, LinkedIn is increasingly becoming an essential virtual selling tool.

Linkedin 65

Linkedin Video Marketing Paid Search Agency Peer-to-peer 65

Content Marketing Institute

DECEMBER 10, 2018

The word is “LinkedIn.”. If you did, you’re in the same camp as many LinkedIn users who think of their LinkedIn profile as their online resume. LinkedIn = conversation. View @LinkedIn as a conversation platform, not just a digital resume. Their strategies center on the goal of driving conversations on LinkedIn.

Linkedin 105

Linkedin Peer-to-peer Brand Identity Branding 105

Marketing Insider Group

AUGUST 11, 2023

From brand visibility to sales, platforms like Facebook and LinkedIn offer varied advantages that can contribute to success. From LinkedIn’s professional networking to Instagram’s visual appeal, understanding the unique offerings empowers you to make the right choices.

Social Networks 181

Social Networks Business Work Management Social Media 181

Marketing Insider Group

MAY 16, 2023

Although he didn’t write a book titled “The Empathy Imperative” – Chat-GPT you are such a pretty little liar.) Sharing relevant content on LinkedIn is great until AI machines can’t read it because they aren’t “logged-in”. Build your subscriber list, share high quality content, and promote your brand regularly. We’re not joking.

SEO 245

SEO Lead Ranking Content Thought Leadership 245

ClearVoice

APRIL 30, 2020

Your LinkedIn summary — aka the “About” section — might be the most important part of your LinkedIn profile. It’s time to make the most of yours — have a look at the LinkedIn summary examples and expert advice below to find out how. Figure out why you’re on LinkedIn: What are you trying to accomplish?

Linkedin 102

Linkedin Work Management Enterprise Management Ideal Customer Profiles 102

NuSpark Consulting

MARCH 3, 2016

Now you need to distribute and promote it. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Promote your paper in your blog’s sidebar or widget or with a call to action at the end of the post. Of course, promote it via social media. Newsletter.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Webbiquity

MARCH 22, 2022

Branch out to a New Promotion Channel. The first way you can capitalize on the benefits of repurposing content is to build up access to a new promotion channel. For example, if you are currently only creating content for your blog, you can repurpose these posts to be promoted on: YouTube via video.

Examples 311

Examples Case Study Case Studies Content 311

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Janet is all about promoting thought leadership and will encourage you to take rewarding actions. Heidi Medina She is a LinkedIn coach with years of experience in her pocket. Michael posts great videos on skill-building.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Marketing Insider Group

NOVEMBER 10, 2020

Books provide a welcome break while offering great knowledge to patient readers. If you have already read those, why not pick up a book on psychology? If not, look for a LinkedIn Group that focuses on your marketing niche. Spend too much time staring at glowing rectangles? You’re not alone. Online Groups.

Conference 230

Conference Resources Peer-to-peer Paid Search Agency 230

KoMarketing Associates

MARCH 12, 2015

Last summer I wrote about the importance LinkedIn can be for executing B2B SEO link building. And the first place to start is through your LinkedIn profile. Why LinkedIn Again? Elements of a LinkedIn Profile to Consider. Involvement in Select LinkedIn Groups. 10 Exemplary LinkedIn Profiles.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Examples 120

Marketing Insider Group

JULY 11, 2023

If you sell to other businesses, advertise online through Facebook and LinkedIn. On LinkedIn, target people by job title, function, or industry. Even better, try to book interviews on podcasts that your target audience is listening to. Advertise on sites where your desired audience is and craft strong campaigns. Image Source 6.

Paid Content 180

Paid Content Advertisements Advertising Paid Search Agency 180

nDash

SEPTEMBER 3, 2020

Luckily, there’s a whole world of content marketing books that can help you stay ahead of the curve. However, some of the best content marketing books may not be ones about content marketing at all. If you’ve made it this far, you might be wondering—do we really need another blog post covering books about content marketing?

Content Marketing 52

Content Marketing Work Management Planning Marketing Management 52

InsightSquared

MARCH 9, 2020

In fact she’s been listed as the #1 B2B Sales Leader to Follow on LinkedIn, one of the top 7 Most Influential Sales Thought Leaders of 21st Century (Salesforce), and one of the top 20 Social Sellers (Forbes). Looking for sales leaders to follow for inspiration and best practices? Jill Konrath. The journey is never a straight line.

B2B Thought Leadership 218

B2B Thought Leadership Linkedin Thought Leadership B2B Sales 218

Vidyard

NOVEMBER 6, 2018

These team of sales development representatives (SDR) are using personalized 1-to-1 videos to stand out, book more meetings, and cush their quotas. is clearly differentiating themselves from competitors and booking more meetings with key prospects. —the sales development team at Punch!

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

Content4Demand

MAY 6, 2021

Other popular formats include: White papers (41%) Case studies (37%) E-books (37%) Infographics (42%). Respondents to DGR’s survey, that means they’re sharing the most content via: LinkedIn (71%) Email (66%) Twitter (43%) Facebook (43%) Internal collaboration platforms such as Slack, Trello, etc. (40%)

Linkedin 65

Linkedin Peer-to-peer B2B Case Studies 65

Marketing Insider Group

NOVEMBER 12, 2014

Earlier this year, I took advantage of the opportunity to join the LinkedIn Pulse program. So In the spirit of learning from the best, here are the 15 best LinkedIn Pulse articles on Marketing. The 15 Best LinkedIn Pulse Articles On Marketing. Hello, LinkedIn (319,397 pageviews / 1,152 comments) by Conan O’Brien.

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

Contently

MAY 2, 2018

But I recently decided to dogfood Contently for a personal project—the launch of my upcoming book Dream Teams. A book launch is a near-perfect example of the kind of marketing campaign that requires accountable content. A book launch is a near-perfect example of the kind of marketing campaign that requires accountable content.

Top of Funnel 144

Top of Funnel Campaigns Optimization Planning 144

Contently

OCTOBER 5, 2020

In this case, however, we made one important tweak that might seem counterintuitive: We used the space to promote ourselves. Along the way, we also mix in social posts on Facebook, Twitter, and LinkedIn that link to the registration page and dedicate a spot to it in our weekly newsletter. Making some changes. percent of the total.

Webinar Metrics 177

Webinar Metrics Banner Ads Advertisements Advertising 177