B2B Marketing Traction

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When It Comes to Your Marketing Leads, Quality and Quantity Count

B2B Marketing Traction

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. B2B marketers need to track lead quality as well as lead quantity. It is important to track the quality of your leads. One way to measure this is by tracking the conversion rate of leads by source.

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B2B CMOs – Get Out of Your Silo and Lead

B2B Marketing Traction

and lead , among other things. Leading by communicating the marketing strategy is critical. Book by David Aaker, Spanning Silos – The New CEO Imperative (can’t wait to read this – such a critical topic). B2B CMOs must break out of the marketing silo (ivory tower?) The way people buy has changed forever.

CMO 100
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How Much Should I Spend on My B2B Marketing? (Part 1)

B2B Marketing Traction

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. With all of the above information, you can back into a calculation of the number of leads you must generate to achieve your forecast revenues. How much should you spend on your business-to-business (B2B) marketing budget?

Spending 100
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How to Get More Creative with your B2B Marketing

B2B Marketing Traction

There’s a great new book out on how to be more creative called Imagine: How Creativity Works. Written by Jonah Lehrer, Contributing Editor at Wired, the book has some very interesting information for marketers. Here are some of the major takeaways from the book. The old brainstorming rules no longer apply.

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Do Your People Quack Like Ducks or Soar Like Eagles?

B2B Marketing Traction

I read a book on Servant Leadership co-written by Ken Blanchard , author of The One Minute Manager, and Colleen Barrett , CEO Emeritus of Southwest Airlines. In the book, Lead with LUV: A Different Way to Create Real Success , the co-authors use a great analogy for the style of customer service employees provide. Eagles soar.

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B2B Marketers: Integrate Marketing for Response Compression

B2B Marketing Traction

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. Integrated marketing leads to response compression. Then, because the software company knows that 70% of trade show leads never get followed up on, in two days Joe gets a phone call from the company’s sales rep.

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Is Gratitude a Niche Marketing Strategy?

B2B Marketing Traction

Those who work gratitude into their business, giving back to charity and thanking employees, customers and partners on a regular basis, are more likeable, which leads to greater brand value and prosperity. One of the quotes Kerpen uses in the book surprised me.