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Marketing And The Internet Of Things

Marketing Insider Group

The Internet of Things has not only made our lives easier but has also opened up a whole world of marketing opportunities and new ways to reach consumers. A decade ago, futurists and industry experts eagerly discussed the possibilities of the Internet of Things (IoT). The Internet of Things and Marketing. Quick Takeaways.

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Becoming a Published Author: How to Choose the Right Book Publishing Format

Trade Press Services

Millions of aspiring authors strive to write and publish a book at some point in their lives. Whether you have a compelling story to tell, a unique perspective to share, or a passion you want to explore, writing a book can be a transformative experience in self-expression, creativity, and personal and professional growth.

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Top book and podcast recommendations for martech professionals

Martech

Here are some marketing technology professional development books and podcasts that I find useful. Recommended books ‘Hello $FirstName: Profiting from Personalization’ by Rasmus Houlind and Frans Riemersma This is a brand new book from European martech thought leaders Houlind and Riemersma and it’s badly needed.

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[Book Review] "The Context Marketing Revolution"

B2B Marketing Directions

Emphasis in original) What's In the Book The Context Marketing Revolution is organized in three major parts. Part Two (Chapters 3-8) - This part contains the core of the book. Sweezey's framework describes the level of context along five dimensions - available, permissioned, personal, authentic and purposeful.

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50 Business Blog Post Ideas to Win the Internet

Zoominfo

customer experience company-focused industry-focused personal growth business lessons marketing strategy. It’s important for your blog to strike a personal connection with your audience and make them feel like your company understands them as human beings. Blog topic ideas for personal growth. Now, let’s get into it!

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16 Content Marketing Books (and a Bonus Essay) That Should Be on Your Summer Reading List

Content Standard

The Skyword team is excited to share a handful of content marketing books that strike this perfect balance. These books can help you practice seeing from a perspective you don’t always get in branding documents. This is a book about managing the flow of information we consume each day. Helpful but not condescending.

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What does Google say about personalized search results?

Excelsior Research

What does Google say about personalized search results? Do you find personalized search results useful? What does Google say about personalized search results? Google recently announced improvements in personalized search results which will be useful for every marketer. What are personalized search results?

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