Paul Gillin

JULY 29, 2011

Now Awareness Networks has contributed some important new thinking to this topic with a free e-book entitled “ The Social Marketing Funnel: Driving Business Value with Social Marketing.&# (Full disclosure: I am quoted in the book but did not contribute meaningfully to the methodology and received no compensation.).

Multi-Channel 50

Multi-Channel Top of Funnel Correlation Social Media 50

Paul Gillin

OCTOBER 3, 2013

Thanks to Facebook, such interactions are common today across hundreds of brands. I’ve helped judge its Social Media Awards for the last four years and also contributed to the annual Interactive Marketing Guide since 2010. John Obrecht took over from Ellis in 2010 and was kind enough to ask me to continue writing the column.

BtoB 50

BtoB Allocation Marketing Analytics Tools Social Media 50

Paul Gillin

APRIL 18, 2012

My goal was to describe in plain English the way these networks provide value to their users and the metaphors they use for interaction. The more active members are in the community, the greater their influence and the richer the interactions with other members. Perhaps you’ll find these basic explanations useful in some context.

Twitter 50

Twitter Linkedin Facebook Social Networks 50

Paul Gillin

OCTOBER 31, 2011

A third thing is to make sure that information is available always from every corpus, whether it’s your personal information, information in books or information that’s on the Web. McAfee : You think in five years I’ll be able to go to Croatia and interact comfortably with the locals? Spector : Yes.

Barriers 50

Barriers Google Differentiation Research 50

Paul Gillin

MAY 27, 2010

Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. Its namesake product is a sophisticated systems management suite for small and medium businesses (SMB) that it gives away for free.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

JANUARY 24, 2013

This new book comes from Mike Lewis, who is head of marketing at Awareness Networks, a personal friend and one of the nicest guys I know. The book’s initial focus on social listening tactics is somewhat incongruous in that context, but it gets rolling as Lewis moves along. This book is worth its cover price for chapter 4 alone.

Social Marketing 50

Social Marketing Marketing Management Social Media Youtube 50

Paul Gillin

SEPTEMBER 6, 2011

Shirky (right) is the author of two influential books about online sociology and has been a thought leader on the Internet since the mid-90s. In the interview with Schwartzman, who is the co-author of my B2B social media marketing book , Megan Berry said the company has “a million and one&# improvements it wants to make.

PageRank 50

PageRank Social Networks Wikipedia Ideal Customer Profiles 50