Biznology

MARCH 1, 2022

Karin Reed and Joseph Allen have written a great sequel to their book, Suddenly Virtual , titled, naturally enough, Suddenly Hybrid: Managing the Modern Meeting. If you aren’t yet sure of whether you will benefit from this book, check out some of the checklists I mention above on the book’s website here (use password: Hybrid123).

Terms and Conditions 104

Terms and Conditions Cold Calling Transparency Template 104

Salesforce Marketing Cloud

JULY 6, 2023

We wanted to know what sales book made the lightbulb go off above their head, along with their favorite passages and the takeaways that changed how they sell. Some of these titles aren’t even sales books. Then he read this — one of his now-favorite sales books. “I Get started 1. The four agreements are: 1. My pipeline dried up.

Enterprise Management 86

Enterprise Management Lead Scoring Lead Ranking Salesforce.com 86

Heinz Marketing

OCTOBER 27, 2023

This is the third and final book summary blog on Dunford’s “ Obviously Awesome! Dunford uses a great example in her book about Arm & Hammer repositioning from baking soda to a deodorizing product. Failure to position yourself correctly has costly results because you end up investing in a black hole rather than in your best fit.

Positioning 68

Positioning Process Account Based Marketing Opinions 68

B2B Marketing Directions

JULY 9, 2022

The book focuses primarily on information technologies that an enterprise acquires to improve customer or employee digital experiences. However, the authors note that the methodology described in the book can be used for selecting any information technology. Chapter 14 explains how to design and conduct an effective bake-off.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

B2B Marketing Directions

JUNE 4, 2022

Emphasis in original) What's In the Book The Context Marketing Revolution is organized in three major parts. Part Two (Chapters 3-8) - This part contains the core of the book. Sweezey concludes the book with a discussion of the organizational and performance measurement changes that are needed to enable successful context marketing.

Paid Search Agency 52

Paid Search Agency Buyer Personas Distribution Trigger Marketing 52

Marketing Insider Group

JULY 13, 2017

Who didn’t love Choose Your Own Adventure books as a kid? Those books offered personalized stories and control over their reading experience. Those same lessons apply to interactive […]. The post Here’s Why Netflix Is Embracing Interactive Content (And You Should Too) appeared first on Marketing Insider Group.

Content 143

Content Interactive Marketing Personalization Marketing 143

Outgrow

APRIL 23, 2020

Interactive Content Ideas For The Art Industry. Like any other industry doing business in the online space, the multi-billion-dollar Art industry should leverage interactive ways to communicate with their customers. This blog is all about Interactive Content ideas for the Art Industry. Win a Free Book! The Decision Stage.

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Top of Funnel Outgrow Content Lead Scoring 59

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

While marketers don’t exactly get the summer off, Fall is a perfect time to get back to into a learning and growth mindset with 30 books to stick on your reading list. Throughout the month of September, each day we will be covering a new influencer and their great book to help you elevate your marketing. Thought leadership. Engagement.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

Outreach

DECEMBER 18, 2019

We’ve compiled a list of five must-read books for sales operations leaders to help you support your sales team with day-to-day tactics or a winning long-term strategy. This book is a must have for any sales operations leader. This book is more than your typical sales ops “how-to.” Get it here. Get it here.

Lead Ranking 80

Lead Ranking Forecasting Paid Search Agency Buyer's Journey 80

B2B Marketing Directions

FEBRUARY 5, 2022

A new book by Raja Rajamannar, the Chief Marketing and Communications Officer at MasterCard, fills the gap. leapfrog toward astonishing levels of consumer insights, real-time interactions, and hyper-targeted, hyper-relevant consumer engagement." In this impending new era, the marketing function will have the potential to ".

Marketing AI 52

Marketing AI Privacy Ethics Marketing & Strategy 52

Hubspot

DECEMBER 7, 2020

I can distinctly remember being extremely excited to attend a presentation from a speaker whose book I had read and loved in class. That being said, marketers need to create effective ways to gain audience attention during their presentations — one of those is interactivity. Why are interactive presentations important?

Hubspot 93

Hubspot Interactive Marketing Comparison Impressions 93

WriteSpark

NOVEMBER 2, 2011

E-books have become a popular form of collateral for technology marketing because they can present complex, dry technical topics in an appealing format. If you haven't considered adding e-books to your sales materials, then learn more about e-book advantages and drawbacks. Add interactivity. Plan for longevity.

Tips 120

Tips Content Paper Copywriting 120

WriteSpark

NOVEMBER 2, 2011

E-books have become a popular form of collateral for technology marketing because they can present complex, dry technical topics in an appealing format. If you haven't considered adding e-books to your sales materials, then learn more about e-book advantages and drawbacks. Add interactivity. Plan for longevity.

Tips 120

Tips Content Paper Copywriting 120

Circle Studio

MARCH 12, 2020

While blogs, podcasts, video and other online content has taken center stage, good old-fashioned, printed books still remain a great way to get inspiration and stay ahead of the marketing curve. So here’s a list of 15 marketing books that are sure to educate you and inspire your modern B2B marketing. ABM is B2B. The Power of Moments.

Work Management 78

Work Management Marketing Management B2B Marketing Marketing Analytics Tools 78

Outgrow

SEPTEMBER 27, 2021

Top 5 Interactive Calculators for Websites. With businesses going virtual, there is a stronger need for interactive digital experiences that engage the audience. Interactive content types like calculators do just that. Interactive calculators for websites act as fantastic lead magnets as they offer value to prospects. .

Marketing Websites 52

Marketing Websites Outgrow Marketing Management Top of Funnel 52

Outgrow

MAY 3, 2021

How to Boost eCommerce Sales Using Interactive Content. Interactive content elevates content marketing. Conversion rates are nearly 30% higher and bounce rates are 45% lower when you use interactive content as compared to standard landing pages. Firstly, Why Should You Use Interactive Content in eCommerce?

eCommerce 52

eCommerce Work Management Content Marketing Management 52

Vidyard

MARCH 1, 2018

Which is why we decided to shake things up and create a Video Book or vBook for short. A vBook (video book) is an upgrade to the tradition eBook. vBooks are a more interactive way to share content, get the metrics you need, and connect with your audience on a personal level. Use Video Book Data To Take Action.

Video Marketing 93

Video Marketing Marketing Automation Services Lead Scoring Lead Ranking 93

markempa

FEBRUARY 2, 2015

Tweet How much is your address book worth? I know that seems like a silly question because very few people even have a little black book that contains all of their contacts’ phone numbers and addresses. 2014), a book that explains a step-by-step guide on how marketers can set up and use joint ventures to help your business grow.

Lead Ranking 120

Lead Ranking Budget Programs Network Marketing Work Management 120

Litmus

OCTOBER 26, 2018

Enthusiasm for email interactivity is at an all-time high. Marketers told Litmus that creating interactive email experiences was going to be the biggest design trend of 2018 , and that’s a year after marketers declared that 2017 is the year of interactive email. Interactive Email Opportunities. Interactive quizzes.

Microsite 81

Microsite Landing Pages Eye-Tracking Click Rate 81

BuzzSumo

APRIL 1, 2019

Then, you’ll love discovering the potential of interactive content and how easy it can be to create. All it takes is an interactive content marketing platform ( check out this list from Lilach Bullock ) and the three tips below to generate the kind of posts that practically market themselves and can set your company up for easy conversions.

Interactive Marketing 107

Interactive Marketing Content Marketing Planning Budget Programs 107

Webbiquity

JULY 18, 2013

It’s reflected in the myriad social interactions an organizations employees have online. Praise for the book comes from a who’s who of the digital marketing world, including Mari Smith , David Armano, Ann Handley , Jennifer Aaker and Dan Schawbel. That “soul” is transparent as well.

Advertising Agencies 100

Advertising Agencies Transparency Social Media Amazon 100

Vidyard

NOVEMBER 6, 2018

These team of sales development representatives (SDR) are using personalized 1-to-1 videos to stand out, book more meetings, and cush their quotas. is clearly differentiating themselves from competitors and booking more meetings with key prospects. —the sales development team at Punch!

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. In addition, some acclaimed authors returned with new books. Drivers of content marketing. Aha,” I said.

Work Management 90

Work Management Advertising Agencies Marketing Management Content Marketing 90

Vidyard

MARCH 1, 2018

Which is why we decided to shake things up and create a Video Book or vBook for short. A vBook (video book) is an upgrade to the tradition eBook. vBooks are a more interactive way to share content, get the metrics you need, and connect with your audience on a personal level. You read that right—vBook.

Video Marketing 94

Video Marketing Marketing Automation Services Lead Scoring Lead Ranking 94

Outgrow

MARCH 18, 2020

Amazing Interactive Content Examples From 2019. And that reason just happens to be interactive content. Interactive content like quizzes and calculators help companies build curiosity and increase brand awareness by increasing curiosity. That just might be the reason why amazing interactive content examples are easy to come by.

Examples 52

Examples Outgrow Content Sales Qualified Leads 52

Mereo

MAY 26, 2022

In fact, it was his children, Jason Kurtz and Carrie Kurtz Turner, who helped compile these tips into a full book and included examples of how they applied them or later realized their significance. Read the full story of this book’s incredible conception and creation on Jason’s LinkedIn post. Find the book here.

B2B 36

B2B Guidelines Lead Scoring Lead Ranking 36

Vidyard

MAY 23, 2018

Interactive video CTAs (calls-to-action) or ‘events’ are one great way to drive specific, desired outcomes from your viewers and encourage them to step further down the funnel. What Are Interactive Video CTAs? “In This video provides a brief overview of what interactive video CTAs are and how they work in the Vidyard platform.

Top of Funnel 65

Top of Funnel Video Marketing Marketing Funnels Thought Leadership 65

Outgrow

JULY 3, 2022

Interactive Content Idea Generator – Get Ideas + Build Your Own. Outgrow’s Interactive Content Idea Generator. Outgrow offers a free tool that offers interactive content ideas across industries and stages of the funnel. Interactive content is content types that demand engagement from your users. Try it out here !

Outgrow 52

Outgrow Generation Ad Building Top of Funnel 52

Writing on the Web

JANUARY 30, 2014

Turning a blog into a book is nothing new. Unless you’re a fantastic writer in a sexy cutting edge topic, you’re not likely to be discovered and land a huge book deal just from your blog. Or you may need an ghost writer to flush out the best posts, polish sentences, and help create the book for you.

Case Studies 100

Case Studies Youtube Top of Funnel Case Study 100

Hubspot

MARCH 15, 2018

It's a great book based off one of the largest studies ever done in sales. Download more free summaries of top sales books here. I also summarized the entire 240-page book into 15-pages for those looking to read the whole book in sparknotes fashion. hence the name of the book. you don't have any time to read.

Ideal Customer Profiles 95

Ideal Customer Profiles Correlation Profiling Training 95

Martech

APRIL 15, 2024

Discovering a 5-star customer experience After seeing Dan Gingiss, author of “The Experience Maker,” at a recent event and with his book in hand, I headed to a resort off the coast of South Carolina to find out how it earned its AAA Five Diamond award and Forbes 5-star rating.

Marketing AI 117

Marketing AI Act-On Impressions Validation 117

Heinz Marketing

MAY 4, 2020

In last week’s Sales Book Club , Sales Manager Survival Guide author David Brock talked about the role every sales professional can equally play in not just leading their organizations through crisis, but leading their customers and prospects through it as well. The weekly Sales Book Club (no reading required!)

Features 77

Features Lead Scoring Lead Ranking Work Management 77

Content4Demand

MARCH 5, 2019

The holiday marketing “advent” calendar we published at the end of 2018 earned an award for Interactive Content (our favorite category !). More than 442 visitors opened the interactive asset we built in the Ceros platform. The Interactive Asset. Interactive Content You Should Copy appeared first on Content4Demand.

Blast Campaigns 67

Blast Campaigns Trade Show Content Interactive Marketing 67

Outgrow

OCTOBER 1, 2019

Interactive Content Ideas For The Education Sector. Interactive content has found its way into our lives. Whether we realize this or not, we use interactive content every day; left, right and centre. We’re here with interactive content for education sector to make things a little easy-peasy for you! Calculators.

Top of Funnel 66

Top of Funnel Education Content Lead Scoring 66

Vidyard

MAY 23, 2018

Interactive CTAs (calls-to-action) or ‘events’ are one great way to drive specific, desired outcomes from your viewers and encourage them to step further down the funnel. What are interactive events and why should I care? The post Interactive CTAs: An Introduction appeared first on Vidyard. Excited to get started?

Top of Funnel 61

Top of Funnel Marketing Funnels Thought Leadership Video Marketing 61

Hubspot

APRIL 9, 2019

If you really think about it, the content formats we rely on today have an uncanny resemblance to the content formats we relied on yesterday -- our blog posts look like print articles, our offers look like books, and our slide decks like look presentations. What is interactive marketing? Interactive Marketing Campaign Examples.

Interactive Marketing 101

Interactive Marketing Advertising Agencies Examples Paid Search Agency 101

DivvyHQ

OCTOBER 3, 2018

“Losing yourself in a book is the ultimate relaxation.”. A book is often the perfect prescription for doubt removal too. A book is often the perfect prescription for doubt removal too. Here we prescribe eight books to the modern content marketing leader. It blows all other books on culture right out of the water.”.

Work Management 78

Work Management Content Marketing Advertising Agencies Planning 78