Trade Press Services

DECEMBER 4, 2023

LinkedIn is a vital platform for brands, business professionals and entrepreneurs to connect, network and showcase their expertise. With more than 930 members and a targeted audience of business professionals, it’s no surprise that 96 percent of B2B marketers use LinkedIn for organic social marketing.

Linkedin 52

Linkedin Ideal Customer Profiles Features Profiling 52

markempa

MAY 30, 2017

Starting in the fall of 2014, Salesforce started to analyze more than 15 million data points, spanning a four-year period, from two of the largest B2B databases: Data.com and LinkedIn. I wanted to talk with Mat and bring this vital information to B2B marketers. That’s why I interviewed Mathew Sweezey ( @msweezey ). Ten out of how many?

Linkedin 297

Linkedin Research Studies B2B 297

Oktopost

JUNE 21, 2022

The answer is LinkedIn, the B2B social media platform of choice. Not only is LinkedIn a great place for B2B marketers to employ influencer marketing, but it’s also a place for them to learn from some of the best B2B influencers. The Top 10 LinkedIn Influencers to Follow. Quick Links. What is B2B influencer marketing?

Linkedin 88

Linkedin B2B Thought Leadership Thought Leadership Work Management 88

Vidyard

NOVEMBER 11, 2020

A recent survey found that 4x more people prefer to watch video over reading text , citing video as a much easier format to consume information. Video Makes it Easier for Your Prospect to Consume Information 2.5 Front-Load Key Information 4. Front-Load Key Information 4. Your prospects are overwhelmed and busy.

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

Martech Advisor

JANUARY 31, 2020

Reading a diverse range of marketing books is integral to this process. We spoke to five leading marketers to know what’s on their reading list, and how these books can help you make a difference in 2020. The right books on marketing strategy can help you get up to speed and even inspire new, disruptive ideas. Everything.

Paid Search Agency 92

Paid Search Agency Marketing & Strategy CMO Case Study 92

DemandBase

JULY 2, 2020

10 Books to Make You a Better Marketer. I’ve put together a list of my top books to help you become a better marketer. You’ll notice only a few books are “marketing” books, while many are about applied behavioral psychology. So kick up your heels and get swept away in any one of these marketing marvels. Thanks, Brandon.

DemandBase 122

DemandBase Work Management Marketing Management Account Based Marketing 122

Hubspot

MAY 3, 2021

LinkedIn's some 722 million members make for a massive pool of data that could provide sales organizations with invaluable guidance about potential opportunities and ideal prospects. What is LinkedIn Sales Insights? LinkedIn Sales Insights is tailored toward Sales Operations and Sales Managers to plan sales and go-to-market strategies.

Linkedin 93

Linkedin Buyer Personas Work Management Social Networks 93

Valasys

MARCH 4, 2020

According to a report from Forbes , LinkedIn is planning to use stories just like Snapchat – ‘LinkedIn Stories’ & is internally testing the functionality. The scope of LinkedIn in recent years has extended beyond just being a platform for social networking & for flaunting your online resume.

Linkedin 64

Linkedin Planning Thought Leadership Youtube 64

Directive Agency

APRIL 26, 2023

Posting on LinkedIn is easy, but figuring out how to make posts that resonate with your target audience requires skill. Our LinkedIn engagement grew by 22% in just 1 month and yours can, too! An effective way to boost engagement on LinkedIn is by creating posts that feature real data. View the post on LinkedIn.

Linkedin 52

Linkedin Demand Generation Content Paid Search Agency 52

PureB2B

MAY 19, 2022

Using LinkedIn for lead generation has become a staple of B2B marketing. Given that business owners and decision-makers use LinkedIn for networking, self-promotion, job hunting, and more, it’s an ideal platform on which to reach them. Why You Need LinkedIn Lead Generation. 4 Ways to Use LinkedIn for B2B Lead Generation.

Lead Generation 62

Lead Generation Linkedin Tactics Sales Qualified Leads 62

Convince & Convert

JANUARY 23, 2015

Tweetable Moments Treat your LinkedIn page like a website. Viveka von Rosen is known internationally as the LinkedIn Expert. She has written the book on it and consults with businesses to optimize lead generation from LinkedIn. Optimize Your LinkedIn Page. Publish Content on LinkedIn. Next-Level Networking.

Social Media 153

Social Media Linkedin Media Skype 153

Metadata

MAY 13, 2021

We discovered LinkedIn Conversation Ads , a new ad type that’s generated more revenue for us than we could have ever imagined. I came across LinkedIn Conversation Ads within my own network and decided to try them out. If you don’t know much about conversation ads – think Drift chatbot meets LinkedIn InMail.

Linkedin 95

Linkedin Paid Search Agency Conversion Ads 95

Biznology

JULY 12, 2017

When it comes to LinkedIn marketing and social selling, where do you think everyone’s focus is? LinkedIn marketing and social selling has become a volume play. And your efforts on LinkedIn are nothing more than a cost center. It’s still a cost and investment that isn’t leading to revenue!

Sales Management 145

Sales Management Linkedin Top of Funnel Lead Scoring 145

B2B Digital Marketer

MARCH 23, 2021

What could be the benefits of writing a book? Suppose you can write a book to addresses the conversations in the customers’ minds while gaining trust for answering those questions? With the right content writing, a book relevant to your company’s target audience can go a long way in fueling your company’s growth. source ). .”

Ideal Customer Profiles 52

Ideal Customer Profiles Service Product Psychographics 52

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. Heidi’s writing is personal, relatable, and informative.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

B2B Marketing Traction

FEBRUARY 6, 2015

In the last two years, LinkedIn has quietly added fields and features that can help you manage your contact relationships on LinkedIn. This blog post shows you how that works and what pros and cons of you should consider in trusting your valuable data to LinkedIn. But, should you really do this?

Linkedin 100

Linkedin CRM Work Management Marketing Management 100

B2B Marketing Traction

APRIL 21, 2015

It is often a lengthy process, requiring a lot of information. As long ago as 1991, author Geoffery Moore pointed out that the number one reason buyers choose a technology is peer reviews in his book Crossing the Chasm. For more information, read my previous post about this. ). They want to keep their job. They have a tough job.

Peer-to-peer 100

Peer-to-peer Planning Marketing Management Cross-Selling 100

Mereo

MAY 26, 2022

In fact, it was his children, Jason Kurtz and Carrie Kurtz Turner, who helped compile these tips into a full book and included examples of how they applied them or later realized their significance. Read the full story of this book’s incredible conception and creation on Jason’s LinkedIn post. Find the book here.

B2B 36

B2B Guidelines Lead Scoring Lead Ranking 36

Smarte

SEPTEMBER 29, 2021

If you are a B2B company and you were to focus on only one channel for your company’s lead generation, it has to be LinkedIn. The conversion rates are top-notch and the cost per lead (CPL) is $120 ( LinkedIn Ad Benchmarks 2021 ), which is lower compared to other advertising networks. What is LinkedIn Lead Gen Forms?

Lead Gen 52

Lead Gen Linkedin Cost per Lead Sales Qualified Leads 52

Smarte

SEPTEMBER 29, 2021

If you are a B2B company and you were to focus on only one channel for your company’s lead generation, it has to be LinkedIn. The conversion rates are top-notch and the cost per lead (CPL) is $120 ( LinkedIn Ad Benchmarks 2021 ), which is lower compared to other advertising networks. What is LinkedIn Lead Gen Forms?

Lead Gen 52

Lead Gen Linkedin Cost per Lead Sales Qualified Leads 52

markempa

MARCH 16, 2015

Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. Here are some ways to make the most of LinkedIn for lead generation: 1.

Linkedin 120

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 120

ClearVoice

APRIL 30, 2020

Your LinkedIn summary — aka the “About” section — might be the most important part of your LinkedIn profile. It’s time to make the most of yours — have a look at the LinkedIn summary examples and expert advice below to find out how. Figure out why you’re on LinkedIn: What are you trying to accomplish?

Linkedin 102

Linkedin Work Management Enterprise Management Ideal Customer Profiles 102

NuSpark Consulting

MAY 7, 2016

In the same study, 68% of respondents strongly agree that B2B vendors would be better off curbing sales messages to improve the quality of their content, and a whopping 80% of decision makers prefer receiving company information in a series of articles versus an ad. Most effective B2B social media platform: LinkedIn: 66%.

B2B Sales 100

B2B Sales Linkedin B2B Marketing B2B 100

Vidyard

FEBRUARY 2, 2021

Many prefer video as a much easier format to consume information over text. Video Makes it Easier for Your Prospect to Consume Information 2.5 Front-Load Key Information 4. Front-Load Key Information 4. Would you rather read a dense, 15-page instruction guide or watch a quick 90-second video that clearly shows each step?

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65

Vidyard

NOVEMBER 11, 2020

Many prefer video as a much easier format to consume information over text. Video Makes it Easier for Your Prospect to Consume Information 2.5 Front-Load Key Information 4. Front-Load Key Information 4. Would you rather read a dense, 15-page instruction guide or watch a quick 90-second video that clearly shows each step?

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65

Marketing Insider Group

MAY 24, 2023

You can also discover linking opportunities and exclude unnecessary information. When closely connected sites show up, such as your LinkedIn pages and affiliates, you’re on the right track. Date Range for Relevant Information Supplying timely data in your articles is one way to help you establish authority.

Search Marketing 295

Search Marketing Google Optimization Tips 295

illumin

APRIL 11, 2024

You can view the full case study here for more information. Made for marketers Learn how illumin unlocks the power of journey advertising Book a demo To see more from illumin, be sure to follow us on X and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising. Follow @illuminHQ

Barriers 127

Barriers Brand Identity Branding Content 127

Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. In addition, some acclaimed authors returned with new books. Drivers of content marketing. Aha,” I said.

Work Management 90

Work Management Advertising Agencies Marketing Management Content Marketing 90

InsightSquared

FEBRUARY 20, 2020

Learn top sales ops best practices directly from LinkedIn in this video , “How LinkedIn Does Sales Ops Differently.”. According to LinkedIn, 30% of its North America bookings came from warm introductions. . This means a well-nurtured relationship from LinkedIn can open the door to more than one organization.

Top of Funnel 156

Top of Funnel Tools Cold Calling Linkedin 156

illumin

APRIL 18, 2024

Indigo In February 2023, Indigo (Canada’s largest book retailer) suffered a major data breach impacting not only customers but current and former employees as well. Users, even when aware of third-party cookies’ presence, cannot properly give informed consent for the collection and use of their data.

Privacy 98

Privacy Transparency Privacy Protection Ethics 98

Directive Agency

JUNE 24, 2020

In a recent interview with our Director of Marketing, Hannah Mans, she outlines the successes that Directive has found with LinkedIn conversation ads. Conversations ads were launched by LinkedIn back in March of 2020, and since then has been an important topic of conversation (no pun intended). First off, what are conversation ads?

Linkedin 52

Linkedin Paid Search Agency Conversion Ads 52

Marketing Insider Group

NOVEMBER 10, 2020

Marketers need time to step away and rest their minds to prepare for new information. Books provide a welcome break while offering great knowledge to patient readers. If you have already read those, why not pick up a book on psychology? If not, look for a LinkedIn Group that focuses on your marketing niche. Online Groups.

Conference 230

Conference Resources Peer-to-peer Paid Search Agency 230

Marketing Insider Group

AUGUST 11, 2023

From brand visibility to sales, platforms like Facebook and LinkedIn offer varied advantages that can contribute to success. Evaluate Platform Features Explore the features of each social network to make informed decisions. For example, Instagram is visual-heavy, while LinkedIn focuses on professional connections.

Social Networks 181

Social Networks Business Work Management Social Media 181

Thinkers360

MARCH 31, 2024

Thinkers360 In-Depth Profile & Portfolio: Gijs van Wulfen Social Media: LinkedIn | X | Instagram Books: The Innovation Maze , The Innovation Expedition , Inspiration for Innovation: 101 Lessons for Innovators. His book, ‘The Innovation Maze’ , was crowned recently as Management Book of the Year 2017 in The Netherlands.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Opt-out Opt-in 52

Biznology

NOVEMBER 2, 2020

This is the oldest trick in the book, but is oddly missing from many B2B websites. A content offer is the most effective way to persuade visitors to give you their contact information. Use the LinkedIn Insights tag. Install this piece of code on your website—it’s free—to connect individual visitors to their LinkedIn profiles.

Marketing Automation Services 197

Marketing Automation Services Marketing Websites B2B Paid Search Agency 197

Contently

JANUARY 30, 2017

We only want to use LinkedIn.” I get the instinct to assume LinkedIn is the only worthwhile place to pay for content distribution if you’re a B2B company. LinkedIn has incredible ad targeting for B2B brands. On any other social network, it’s a crapshoot that people will accurately provide that information.

Distribution 60

Distribution Linkedin Facebook Allocation 60

Vision Edge Marketing

APRIL 19, 2022

As a result, for years, I’ve positioned myself in LinkedIn as a data-vangelist (DV). . But, what information do they actually have about the data quality? Leaders ask questions about data and the information derived from it. My career started in marketing. That made me think about exactly what I am doing as a DV.

Marketing AI 206

Marketing AI Work Management Marketing Management Paid Search Agency 206