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The Marketing Book Podcast: “The Perfect Story” by Karen Eber

The Forward Observer

The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire by Karen Eber About the Book Learn how to take any story and make it perfect—from storytelling expert Karen Eber, whose popular TED Talk on the subject continues to be a source of inspiration for millions. Douglas Burdett, host of The Marketing Book Podcast.

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The Marketing Book Podcast: “Organic Social Media” by Jenny Li Fowler

The Forward Observer

Organic Social Media: How to Build Flourishing Online Communities by Jenny Li Fowler About the Book Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. With this book, social media managers will future-proof the online presence of any organization.

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The Marketing Book Podcast: “Discover Questions” by Deb Calvert

The Forward Observer

DISCOVER Questions® for Connections, Clarity & Control: The 10th Anniversary Edition by Deb Calvert About the Book Field research, interviews, and practical application + updates for communicating effectively in these turbulent times. Douglas Burdett, host of The Marketing Book Podcast. Don’t know how to leave an iTunes review?

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The Marketing Book Podcast: “Scientific Advertising” by Claude Hopkins (1923) with Jay Abraham

The Forward Observer

Scientific Advertising by Claude Hopkins (1923) with Jay Abraham About the Book Whether you are considering a career in advertising or trying to find the best way to market your product, start with Hopkins (1866-1932) and then move on to the rest. Information – How to give the consumer the best information to help them buy.

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6 marketing books to read in 2024

Martech

Make a fire in the fireplace, pour yourself a drink and open a good book. If you work in marketing, the idea of reading a book about something you do all day and surrounds you every waking moment might sound unappealing. As you head into 2024, here are six books to put on your reading list.

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How Icelandair used programmatic to increase bookings

Martech

Not only booking flights but making sure that all the seats within the flights were filled and fully optimized.” In short, they needed to maximize bookings without spending a lot of money. The first thing they wanted to do was move beyond people who were going to book a flight anyway. So every dollar counts.”

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[Book Review] Why Marketers Should Think Like World-Class Poker Players

B2B Marketing Directions

Source: Penguin Random House The idea that marketers need to think like world-class poker players may seem a little odd, but that's the primary lesson I take from Annie Duke's book, Thinking in Bets: Making Smarter Decisions When You Don't Have All the Facts (Portfolio/Penguin, 2018). She writes: ". our decisions are always bets.

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