Martech

OCTOBER 4, 2023

Not only booking flights but making sure that all the seats within the flights were filled and fully optimized.” In short, they needed to maximize bookings without spending a lot of money. The first thing they wanted to do was move beyond people who were going to book a flight anyway. So every dollar counts.”

Marketing AI 110

Marketing AI Advertising Agencies Funnel Advertising Intent Signal 110

Martech

MAY 31, 2023

Here are some marketing technology professional development books and podcasts that I find useful. Recommended books ‘Hello $FirstName: Profiting from Personalization’ by Rasmus Houlind and Frans Riemersma This is a brand new book from European martech thought leaders Houlind and Riemersma and it’s badly needed. No Cold Calls.’

Work Management 101

Work Management Viral Marketing Marketing Management Cold Calling 101

B2B Marketing Directions

FEBRUARY 11, 2024

Source: Basic Books Predictive mathematical models touch our lives virtually every day. This makes Escape from Model Land: How Mathematical Models Can Lead Us Astray and What We Can Do About It (Basic Books, 2022) a book all marketers should read. What's In the Book Escape from Model Land contains ten chapters.

Lead Ranking 54

Lead Ranking Marketing AI Forecasting Validation 54

B2B Marketing Directions

MARCH 10, 2024

Source: Penguin Random House The idea that marketers need to think like world-class poker players may seem a little odd, but that's the primary lesson I take from Annie Duke's book, Thinking in Bets: Making Smarter Decisions When You Don't Have All the Facts (Portfolio/Penguin, 2018). She writes: ". our decisions are always bets.

Class 54

Class Planning Marketing & Strategy Act-On 54

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. Epic, breakout book.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

B2B Marketing Directions

SEPTEMBER 17, 2023

This particular aspect of decision science is called choice architecture, a term that was coined by Richard Thaler and Cass Sunstein in their 2008 best-selling book Nudge. That makes a recent book by Eric J. What's In the Book The Elements of Choice contains ten chapters. Johnson an important read for marketers.

Ethics 71

Ethics Work Management Studies Resources 71

SocialPilot

JANUARY 21, 2024

Not only can it amplify your brand visibility, but it also holds the potential to fuel direct bookings and amplify brand awareness. The ease of direct messaging allows guests to quickly ask questions, make special requests, and even book directly. These were some interesting hotel social media marketing strategies, weren’t they?

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Lead Forensics

MARCH 7, 2024

Whether it’s acquiring valuable habits, kicking undesirable ones, or boosting your productivity, these books are packed with wisdom accumulated over years of experience. With such a wealth of knowledge available, there’s a book out there waiting to become your personal guide on your journey of self-improvement.

Personalization 52

Personalization Fulfillment Word of Mouth Creativity 52

KoMarketing Associates

DECEMBER 22, 2017

“Digital Master” is the series of guidebooks (21+ books) to perceive the multi-faceted impact digital is making to the businesses and society, help forward-thinking organizations navigate through the journey in a systematic way. There are three cores in “Digital Master”: Innovation, Information Technology, and Leadership.

Digital Transformation 120

Digital Transformation Marketing Management Advertising Agencies Efficiency 120

ConvertKit

OCTOBER 25, 2021

There’s so much to figure out when it comes to promoting your work that it can feel very far away from the creativity and fun (okay, Type 2 fun) that created your book in the first place. In marketing-speak, that looks like building a landing page , or a specific page on your website optimized and streamlined so more people buy your books.

Landing Pages 131

Landing Pages Promotion Amazon Newsletter 131

Brightedge

JANUARY 13, 2020

In doing my research for this post, I found fewer digital marketing books than I expected on each of the topics I wanted to cover. However, if you are reading this post then you, like me, prefer good old books over digital marketing books for self-education. For recommended SEO books, see my Best SEO Books post.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

Walker Sands

SEPTEMBER 23, 2021

This week we were excited to welcome back Jonah Berger as our featured author at our sixth annual book club for marketers, Just a Book. As marketers, we often feel that if we provide enough information or make a compelling argument, we’ll be able to push our customers towards conversion. Understanding the Status Quo Bias.

Conversion 98

Conversion Paid Search Agency Barriers Advertising Agencies 98

Vidyard

JULY 13, 2022

Keep reading to learn our three top prospecting tips that’ll get you booking more meetings in no time. Three Sales Prospecting Steps to Book More Meetings 2.1 Three Sales Prospecting Steps to Book More Meetings 2.1 Sales Stuff Explained: How to Book More Sales Meetings Rather watch than read? Contents 1. Cold Calling 2.2.2

Ideal Customer Profiles 102

Ideal Customer Profiles Cold Calling Tips Work Management 102

ClickZ

JULY 7, 2022

Following two videos which have gathered close to one million views, over 250,000 likes, and 5500 shares, book sales increased by seven times. For more recent publications than Wuthering Heights, TikTok (and influencers) can drive conversation, attention, and book sales. moongirlreads_ literally such an amazing book CHECK IT OUT!!!

Paid Search Agency 135

Paid Search Agency Peer-to-peer Companies Social Media 135

Hinge Marketing

APRIL 8, 2021

Contact information including social media handles. Including links to your blog articles (published on yours or external sites), books, executive guides, webinars, and videos will help bolster your authority and set your submission apart during the vetting process. . A demo or speaking reel from past speaking engagements. A headshot.

Thought Leadership 111

Thought Leadership Press Ideal Customer Profiles High Quality Lead 111

Hinge Marketing

JULY 14, 2022

Contact information including social media handles. Including links to your blog articles (published on yours or external sites), books, executive guides, webinars, and videos will help bolster your authority and set your submission apart during the vetting process. . A demo or speaking reel from past speaking engagements. A headshot.

Thought Leadership 80

Thought Leadership Press Ideal Customer Profiles High Quality Lead 80

Heinz Marketing

AUGUST 27, 2021

During these last few days of summer, as kids head back-to-school, the weather cools and you finish that chewing-gum-for-your-brain beach read, it’s the perfect time to recommit to your professional development goals by picking up one of these B2B business books. When you search Amazon for “marketing and sales books” 60,000+ options pop-up.

B2B Sales 122

B2B Sales B2B Marketing Work Management Marketing Management 122

ConvertKit

NOVEMBER 23, 2021

You’ve spent the past several months writing your book. And while the thought of self-publishing a book used to be exciting, it now feels overwhelming. Luckily, it’s easier than you think to self-publish your book. Luckily, it’s easier than you think to self-publish your book. Let’s jump in. Polish your manuscript.

Copyright 125

Copyright Landing Pages Amazon Custom Publishing 125

DemandBase

JULY 2, 2020

10 Books to Make You a Better Marketer. I’ve put together a list of my top books to help you become a better marketer. You’ll notice only a few books are “marketing” books, while many are about applied behavioral psychology. So kick up your heels and get swept away in any one of these marketing marvels. Thanks, Brandon.

DemandBase 122

DemandBase Work Management Marketing Management Account Based Marketing 122

B2B Marketing Directions

NOVEMBER 19, 2023

Because having a sound strategy is so critical to content marketing success, Robert Rose's new book is a must-read for marketers. What's In the Book As its title suggests, Content Marketing Strategy is about the strategic management of content marketing. Many of these books probably contain useful information and insights.

Terms and Conditions 54

Terms and Conditions Marketing & Strategy Marketing Strategy Content Marketing 54

Vidyard

NOVEMBER 11, 2020

A recent survey found that 4x more people prefer to watch video over reading text , citing video as a much easier format to consume information. Video Makes it Easier for Your Prospect to Consume Information 2.5 Front-Load Key Information 4. Front-Load Key Information 4. Your prospects are overwhelmed and busy.

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

ConvertKit

APRIL 1, 2020

Jump ahead: 6 reasons authors need landing pages for their books/a> 5 essential elements of a book landing page. 8 book landing page best practices. Great book landing page examples for your inspiration. Authors know that promoting a book is almost as hard as writing it. Presenting the book in the best light.

Landing Pages 118

Landing Pages Tips Amazon Mobile Marketing 118

SmartBug Media

FEBRUARY 18, 2020

As you’ve probably seen, e-books are everywhere—and for good reason. Writing an e-book for your inbound marketing efforts is a great way to establish yourself as an industry expert and bring in more leads. Write an E-Book (Step-By-Step Guide). Decide The Persona Your E-Book Will Target. Conclusion/final thoughts.

Lead Scoring 103

Lead Scoring Lead Ranking Landing Pages Webinar Metrics 103

Walker Sands

JULY 11, 2022

As we strive to make our workplace more accepting and inclusive, Walker Sands participated in an agency-wide book club to read, “How to They/Them: A Visual Guide to Nonbinary Pronouns and the World of Gender Fluidity ” by Stuart Getty. In their book, Stuart mentions the privilege of being able to openly express identity.

Paid Search Agency 98

Paid Search Agency Validation Copywriting Storytelling 98

ClearVoice

MAY 3, 2020

Books can change you, your business, and your life. But with so much information in the world today it’s hard to know where to start. Here are five must-read books for writers to increase your productivity, improve your skills in both fiction and non-fiction, and learn how to edit your work, and run your writing business.

Copywriting 123

Copywriting Ideal Customer Profiles Amazon Education 123

B2B Marketing Directions

OCTOBER 22, 2023

Decoded is one of several books that address the vital psychological aspects of marketing. Phil Barden clearly states his objective for the book in the preface, where he writes: "The goal of this book is to share what I have learned on my journey about bringing decision science to life for marketing.

Buy 55

Buy Work Management Marketing Management Custom Publishing 55

Martech Advisor

JANUARY 31, 2020

Reading a diverse range of marketing books is integral to this process. We spoke to five leading marketers to know what’s on their reading list, and how these books can help you make a difference in 2020. The right books on marketing strategy can help you get up to speed and even inspire new, disruptive ideas. Everything.

Paid Search Agency 92

Paid Search Agency Marketing & Strategy CMO Case Study 92

B2B Marketing Directions

JULY 9, 2022

The book focuses primarily on information technologies that an enterprise acquires to improve customer or employee digital experiences. However, the authors note that the methodology described in the book can be used for selecting any information technology. A bake-off would typically involve two vendor finalists.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Optinmonster

JULY 19, 2021

Are you looking to make your bookings and appointments process easier? However, with an appointment and bookings plugin, you can automate your scheduling tasks to save time and money. Today, we’re going to list out the best bookings and appointment plugins for your WooCommerce store. Choosing a WordPress Booking Plugin.

Best Practices 64

Best Practices Work Management Marketing Management SMS 64

Content Standard

AUGUST 6, 2021

The Skyword team is excited to share a handful of content marketing books that strike this perfect balance. These books can help you practice seeing from a perspective you don’t always get in branding documents. The Organized Mind: Thinking Straight in the Age of Information Overload by Daniel J. Direct without preaching.

Work Management 128

Work Management Marketing Management Content Marketing Planning 128

B2B Marketing Directions

OCTOBER 16, 2022

Behavioral science (primarily in the form of behavioral economics) provides a set of principles that enable marketers to better understand how people process information and make decisions. What's In the Book Nancy Harhut refers to Using Behavioral Science in Marketing as a "hands-on handbook," and that is an apt description of her book.

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

B2B Marketing Directions

JULY 16, 2023

Source: Amazon In his new book, Evolutionary Ideas: Unlocking ancient innovations to solve tomorrow's challenges (Harriman House Ltd., Evolutionary Ideas is one of the newest in a group of books that deal with the application of behavioral science principles to marketing and other aspects of business.

Marketing Management 52

Marketing Management Amazon Trigger Marketing Loyalty 52

B2B Marketing Directions

JANUARY 9, 2022

(In 2022, book reviews will be a regular monthly feature here at B2B Marketing Directions. In some cases, you really need a book to cover a topic in a meaningful way, and that's certainly true when it comes to behavioral economics, the subject of the book I'm reviewing in this post.)

Paid Search Agency 52

Paid Search Agency Custom Publishing Case Studies Case Study 52

Webbiquity

MARCH 2, 2017

Today’s buyers have access to unprecedented levels of information: product specifications, pricing, customer reviews, competitive comparisons. Incidentally, both books are featured on HubSpot’s list of the top 20 sales books of all time.). It’s all a few clicks away. Deb Calvert.

Ethics 100

Ethics Differentiation Comparison Buyer Need 100

B2B Marketing Directions

JANUARY 21, 2023

The popularity and use of ABM have been growing steadily since it was introduced by the Information Technology Services Marketing Association (ITSMA) in 2003. A new book by Bev Burgess and Tim Shercliff fills this critical need. What's In the Book Account-Based Growth is structured in four parts.

Account Based Marketing 52

Account Based Marketing Allocation Work Management B2B Thought Leadership 52

Heinz Marketing

JANUARY 12, 2022

I wanted to put together a list of books that can help put you in a great mindset for 2022. I really enjoy reading these types of books before my work day. This might not be the case for everyone but either way, reading books like Atomic Habits helps us improve mentally and emotionally not only our personal lives but work as well.

Ethics 55

Ethics Planning Rules Paid Search Agency 55

Heinz Marketing

AUGUST 27, 2021

During these last few days of summer, as kids head back-to-school, the weather cools and you finish that chewing-gum-for-your-brain beach read, it’s the perfect time to recommit to your professional development goals by picking up one of these B2B business books. When you search Amazon for “marketing and sales books” 60,000+ options pop-up.

B2B Sales 85

B2B Sales B2B Marketing Work Management Marketing Management 85