Single Grain

MARCH 9, 2021

In this way, you get high-quality inbound marketing leads, which in turn bring in more sales and higher revenue. . 57% of B2B marketers say that SEO generates more leads than any other marketing strategy. 3) Host Webinars and Podcasts. Step 4: Repurpose your webinars and podcasts into blog posts.

Lead Ranking 137

Lead Ranking Lead Scoring Marketing Automation Services SEO 137

Industrial Marketing Today

AUGUST 3, 2010

To add a new twist to a thorny problem, I read a very interesting quote from Avinash Kaushik, the man who literally wrote the book on Web Analytics 2.0 , he said, “Engagement is not a metric, it’s an excuse.” Google Analytics may be all the power you need.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

MAY 21, 2010

This timeless classic, one of the first bestselling self-help books published in 1937 and sold over 15 million copies globally is still relevant today. As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

MARCH 1, 2012

The quest to become completely reliant on inbound marketing is easier said than done. The truth is, not everything can always be perfected online alone -- but you should still make an effort to fuse your online and offline marketing to get the most out of all your marketing campaigns.

Online Marketing 28

Online Marketing Paid Search Agency Advertising Agencies Planning 28

Industrial Marketing Today

JULY 6, 2010

I have come across two tools for helping you dig deeper and create marketing content that focuses on benefits over features. The first tool is the Product Analysis Worksheet from the book Personal Selling: An Interactive Approach by Ronald Marks, Ph.D., and professor of marketing at the University of Missouri.

Features 60

Features Web 2.0 Planning Work Management 60

Sharpspring

DECEMBER 23, 2021

As a marketer, you know the importance of great content. A value-driven content marketing strategy is the bread-and-butter of effective inbound marketing. The beauty of content marketing is its ability to take your leads through their buying journeys. That said, you can always have too much of a good thing.

Paid Content 67

Paid Content Marketing Budget Work Management Marketing Management 67

Hubspot

DECEMBER 30, 2011

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know. These are typically published in PDF form.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Subscribe to the top industry blogs in your market, both company blogs and personal blogs for ideas 10.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Hubspot

MAY 26, 2011

Rand Fishkin joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing Podcast ! The Google +1 Button was released a couple of weeks ago. Check out "The Science of ReTweets" HubSpot webinar with Dan Zarrella to learn about what predicts success on Twitter.

Social Media 28

Social Media Advertising Agencies Blogger Media 28

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 You’re likely running educational webinars or speaking at industry conferences. link] Top 5 Inbound Marketing Articles to Start the Week: Blogging Motivation | Best Traffic Tips [.] 3 Double Rainbow Appears Over L.A.,

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Optinmonster

APRIL 30, 2020

If your content is related to inbound marketing, Growth Hub is the place for your posts to get more exposure. OptinMonster will make supplemental videos for our blogs and post them our YouTube channel : But, of course, to keep things fresh, we also add original videos as well. Physical Book. Growth Hub. Online Course.

Traffic 145

Traffic Top of Funnel Content Work Management 145

ClearVoice

APRIL 9, 2020

If you’re just getting started with your content marketing planning, check out the Ultimate Guide to Content Creation: Outlining the Process in Four Key Phases. Top 25 content types for inbound marketing. You could also consider key product pages, event announcements and press releases as landing pages too.

Top of Funnel 119

Top of Funnel Inbound Marketing Paid Search Agency Work Management 119

Hubspot

JULY 29, 2018

Ebook - An ebook is an electronic version of a book. For marketers, ebooks commonly serve as lead generating content -- people must fill out a form to receive their ebook copy. You can name these chats, watch YouTube videos during them, open a Google Doc with colleagues, and much more. These are typically published in PDF form.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

SnapApp

AUGUST 31, 2017

The final report will be released next week at Content Marketing World in Cleveland, Ohio and discussed in greater detail in the upcoming webinar titled “ How Generational Differences Impact B2B Buying Committees “. . BabelQuest | Inbound Marketing. . . Those who answered “No” were excluded from the survey. .

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112

Single Grain

NOVEMBER 16, 2023

Lead Generation : Content marketing serves as a powerful tool for lead generation. By offering valuable content such as ebooks, webinars, or downloadable resources, SaaS companies can capture leads and nurture them through the sales funnel. For example, do they prioritize blog posts, webinars or interactive tools?

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

LeadSquared

APRIL 14, 2016

In our last webinar, we discussed all things content marketing with Scripbox. It was a Q&A session with Anjali Gupta , the Chief Marketing Officer of Scripbox, the 2nd most influential Financial Services brand on LinkedIn ! In case, you missed the recording, here it is: View the webinar recording.

FAQ 52

FAQ Webinar Metrics Top of Funnel Work Management 52

ClearVoice

MARCH 3, 2020

You know creating content is the backbone of your inbound marketing approach, and brand reputation hinges on quality. In HubSpot’s State of Inbound report , HubSpot Research found 53 percent of marketers believe inbound marketing gives their organizations higher ROI than outbound marketing.

Marketing Budget Creation 114

Marketing Budget Creation Process Top of Funnel Marketing Budget 114

Webbiquity

JUNE 6, 2011

Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical). Danny Brown – @DannyBrown.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100