The Forward Observer

MARCH 15, 2024

In The Brand Benefits Playbook , Weiss and MacInnis help readers understand, and transition to, a benefits-based model. If you have rated and reviewed the podcast on Apple Podcasts , please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers. Allen Weiss and Debbie J.

Brand Identity 189

Brand Identity Branding Work Management Marketing Management 189

The Forward Observer

FEBRUARY 23, 2024

The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire by Karen Eber About the Book Learn how to take any story and make it perfect—from storytelling expert Karen Eber, whose popular TED Talk on the subject continues to be a source of inspiration for millions. What makes a story perfect?

Storytelling 177

Storytelling Consulting Marketing & Strategy Paid Search Agency 177

The Forward Observer

JANUARY 19, 2024

Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing by Brian Kurtz About the Book Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to today’s state-of-the-art strategies, tactics, and channels. That’s what this book is all about.

Copywriting 152

Copywriting Wikipedia Marketing & Strategy Advertising Mediums 152

The Forward Observer

MARCH 8, 2024

Organic Social Media: How to Build Flourishing Online Communities by Jenny Li Fowler About the Book Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. With this book, social media managers will future-proof the online presence of any organization.

Social Media 161

Social Media Resource Management Organization Social Marketing 161

The Forward Observer

JANUARY 12, 2024

Standout Startup: The Founder’s Guide to Irresistible Marketing That Fuels Growth by Allyson Letteri About the Book Discover the powerful process that top VC-backed startups use to create an effective marketing strategy with Standout Startup. Standout Startup offers an essential marketing toolkit to help you stand out from the competition.

Startups 161

Startups Top of Funnel Marketing & Strategy Paid Search Agency 161

The Forward Observer

DECEMBER 15, 2023

Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue by Georgiana Laudi and Claire Suellentrop About the Book Your product is great. This framework helps you get inside your customers’ heads, map and measure your customers’ experience, and uncover which tactics will actually move the needle for your company.

Marketing Funnels 169

Marketing Funnels Top of Funnel Startups Buyer Personas 169

The Forward Observer

DECEMBER 1, 2023

DISCOVER Questions® for Connections, Clarity & Control: The 10th Anniversary Edition by Deb Calvert About the Book Field research, interviews, and practical application + updates for communicating effectively in these turbulent times. Douglas Burdett, host of The Marketing Book Podcast. Don’t know how to leave an iTunes review?

Buyer Personas 169

Buyer Personas Barriers Click Rate Marketing & Strategy 169

The Forward Observer

DECEMBER 22, 2023

Stop Starvation Marketing: 23 Power Growth Moves For Health Tech, IT, Biotech Companies by Christine Slocumb About the Book Get ready to embark on a journey through 23 power moves that will help you grow a successful healthcare, biotech, or IT company. Action strategies are clearly outlined and provide a blueprint for success.

Planning 161

Planning Work Management Cold Calling Marketing & Strategy 161

The Forward Observer

DECEMBER 8, 2023

Edinger About the Book Growth is a leadership issue, not a sales issue. Edinger helps CEOs and leaders intentionally and strategically engage with the customer experience to differentiate, innovate, cultivate loyalty, and grow. Douglas Burdett, host of The Marketing Book Podcast. Don’t know how to leave an iTunes review?

Paid Search Agency 177

Paid Search Agency Differentiation Buyer Personas Marketing & Strategy 177

The Forward Observer

JANUARY 5, 2024

by Chris Kocek About the Book Insights are like unicorns: mysterious and elusive, powerful yet elegant. demystifies the insight-building process in a way that can help any business leader or marketing practitioner get to higher ground. Douglas Burdett, host of The Marketing Book Podcast. Transform Your Business.

Planning 152

Planning Click Rate Marketing & Strategy Amazon 152

The Forward Observer

DECEMBER 29, 2023

Scientific Advertising by Claude Hopkins (1923) with Jay Abraham About the Book Whether you are considering a career in advertising or trying to find the best way to market your product, start with Hopkins (1866-1932) and then move on to the rest. Information – How to give the consumer the best information to help them buy.

Advertisements 152

Advertisements Advertising Sample Wikipedia 152

The Forward Observer

NOVEMBER 24, 2023

The StorySelling Method: Master the Art of Storytelling to Build Trust, Stand Out, and Boost Sales by Philipp Humm About the Book Do you struggle to connect with your customers on a personal level? The methods within this book are simple, authentic, and effective. Do you want to stand out in a very competitive market?

Storytelling 130

Storytelling Amazon Marketing & Strategy Click Rate 130

The Forward Observer

NOVEMBER 10, 2023

Content Marketing Strategy: Harness the Power of Your Brand’s Voice by Robert Rose About the Book Do you know how to turn the attention your content receives into profit? In this book, he walks readers through his scalable, strategic approach. With a meaningful content marketing strategy, you can.

Marketing & Strategy 130

Marketing & Strategy Marketing Strategy Planning Content Marketing 130

The Forward Observer

OCTOBER 20, 2023

Inspire Your Buyers: Go to Market with a Story That Sizzles by Bruce Scheer About the Book Inspire Your Buyers provides a proven, tested model to develop a compelling go-to-market narrative that will accelerate your revenue growth while rapidly bringing your product, marketing, and sales teams into alignment.

Cross-Selling 130

Cross-Selling Click Rate Marketing & Strategy Amazon 130

Trade Press Services

MARCH 18, 2024

Millions of aspiring authors strive to write and publish a book at some point in their lives. Whether you have a compelling story to tell, a unique perspective to share, or a passion you want to explore, writing a book can be a transformative experience in self-expression, creativity, and personal and professional growth.

Marketing Proposals 102

Marketing Proposals Thought Leadership Distribution Eye-Tracking 102

Benchmark Email

MARCH 26, 2024

For hospitality marketing managers, email marketing is an effective tool to increase hotel bookings. In this article, we’ll explore various email strategies that can help hospitality marketing managers see an uptick in bookings.

Tactics 81

Tactics Email Marketing Advertising Benchmark Marketing & Strategy 81

Martech

DECEMBER 19, 2023

Make a fire in the fireplace, pour yourself a drink and open a good book. If you work in marketing, the idea of reading a book about something you do all day and surrounds you every waking moment might sound unappealing. As you head into 2024, here are six books to put on your reading list.

Paid Search Agency 112

Paid Search Agency Classified Ads Advertising Agencies Work Management 112

Salesforce Marketing Cloud

JULY 6, 2023

We wanted to know what sales book made the lightbulb go off above their head, along with their favorite passages and the takeaways that changed how they sell. Some of these titles aren’t even sales books. Get deals done, make customers successful, and help your company grow. Get started 1. Don’t take anything personally.

Enterprise Management 86

Enterprise Management Lead Scoring Lead Ranking Salesforce.com 86

Tomorrow People

OCTOBER 8, 2020

Influence: The Psychology of Persuasion Robert Cialdini ( @RobertCialdini ) A classic almost as soon as it hit the shelves, Cialdini’s book centers on the universal principles of influence. Described by some as a ‘how-not-to’ guide, this book will have you laughing, wincing, and nodding along. These are backed up by solid research.

Marketing AI 296

Marketing AI Work Management Marketing Management Paid Search Agency 296

Content Marketing Institute

FEBRUARY 11, 2021

Here are some tips, tricks, and exercises to help and a new e-book that pulls together our most helpful writing advice. Continue reading → The post Tips, Tricks, and Advice to Help Overcome Your Writing Challenges [New E-Book] appeared first on Content Marketing Institute.

Tips 137

Tips Paper Content Marketing Content 137

Biznology

JANUARY 15, 2021

I thought I would start the year with a recap of the great books I read over my break. ” [KJ – this book had been anchoring my nightstand for a while. ” The post Books I’ve Been Reading appeared first on Biznology. I will be back next week with our regularly scheduled content and programming.

Bundling 163

Bundling Consulting Acquisitions Customer Surveys 163

Navigate the Channel

MAY 18, 2023

Not everyone reads books, or they only read e-books and digital publications – or listen to podcasts to keep them current on a topic. But books have their place, no matter the format, and we’re big fans of books that add to the conversation on brands and marketing. Read the book to learn more.

Brand Identity 123

Brand Identity Branding B2B B2B Thought Leadership 123

Webbiquity

NOVEMBER 12, 2018

And marketing technology can help, from ideation and research through production, promotion, and analytics. Making the right martech choices can help your team expand its capabilities, collaborate more effectively, and operate more efficiently. What Others Are Saying. Here are a few comments from content marketing pros.

Buy 203

Buy Work Management Marketing Automation Services Marketing Management 203

Trade Press Services

JANUARY 8, 2024

While blogs, podcasts and articles are powerful tools for ongoing education, books are still one of the best and most sustaining ways to enhance a person’s skills and habits. Books to Help Boost your Skills and Success Books offer long-form, comprehensive and immersive experiences that have the power to teach profound lessons.

Personalization 69

Personalization Work Management Guidelines Case Study 69

Martech

MAY 31, 2023

Here are some marketing technology professional development books and podcasts that I find useful. Recommended books ‘Hello $FirstName: Profiting from Personalization’ by Rasmus Houlind and Frans Riemersma This is a brand new book from European martech thought leaders Houlind and Riemersma and it’s badly needed. No Cold Calls.’

Work Management 101

Work Management Viral Marketing Marketing Management Cold Calling 101

Act-On

MARCH 1, 2024

We tapped Jeff Day, SVP of Marketing at Act-On Software, and Kevin Butler, VP of Marketing & Strategy at Goose Digital, to share their favorite strategies marketing leaders can use to help sales build a pipeline in 2024. Capturing this data helps you understand a buyer’s intent and needs from the outset. What is your greatest need?

Lead Scoring 130

Lead Scoring Lead Ranking Paid Search Agency Marketing Automation Services 130

Marketing Insider Group

DECEMBER 14, 2021

It all starts with providing helpful feedback and suggestions that guide your writers. Key Takeaways: Providing writing feedback helps you produce better quality content. In fact, constructive feedback helps create a healthier environment, boosts productivity, and helps you achieve better business results. Let’s dive in.

Marketing Agencies 2 244

Marketing Agencies 2 Guidelines Advertising Agencies Work Management 244

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

While marketers don’t exactly get the summer off, Fall is a perfect time to get back to into a learning and growth mindset with 30 books to stick on your reading list. Throughout the month of September, each day we will be covering a new influencer and their great book to help you elevate your marketing. Thought leadership.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. Epic, breakout book.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

B2B Marketing Directions

MARCH 10, 2024

Source: Penguin Random House The idea that marketers need to think like world-class poker players may seem a little odd, but that's the primary lesson I take from Annie Duke's book, Thinking in Bets: Making Smarter Decisions When You Don't Have All the Facts (Portfolio/Penguin, 2018). She writes: ". our decisions are always bets.

Class 54

Class Planning Marketing & Strategy Act-On 54

Convert

OCTOBER 5, 2020

We started with the usual books that are recommended for advice on how to improve your communication skills. Just google ‘books on workplace communication’ to see these. The snippet: ‘There are lots of books on the great art of speechmaking. Check out Viv Groskop’s book that inspired the podcast here. David Marquet.

Allocation 82

Allocation Advertising Agencies Best Practices Paid Search Agency 82

B2B Marketing Directions

FEBRUARY 11, 2024

Source: Basic Books Predictive mathematical models touch our lives virtually every day. This makes Escape from Model Land: How Mathematical Models Can Lead Us Astray and What We Can Do About It (Basic Books, 2022) a book all marketers should read. What's In the Book Escape from Model Land contains ten chapters.

Lead Ranking 54

Lead Ranking Marketing AI Forecasting Validation 54

Zoominfo

JULY 12, 2022

And to create a pipeline, you have to book meetings — which is no small feat. And the longer it takes to get a meeting on the books, the more likely you are to lose the opportunity altogether. ZoomInfo Schedule, our advanced scheduling software, allows site visitors to book a meeting directly with the right sales rep.

Zoominfo 100

Zoominfo Work Management Marketing Management Sales Cycle 100

Contently

DECEMBER 2, 2019

I’ve always liked to buy my team books—I buy every direct report a book during the holidays and right before our mid-year review cycle if I need to suck up to them. Here are 7 books for marketers that will do just that. Joe just really likes marketing books.]. Eventually, it helped me find a voice of my own.

Storytelling 163

Storytelling Amazon Paid Search Agency Advertising Agencies 163

Lead Forensics

MARCH 7, 2024

Whether it’s acquiring valuable habits, kicking undesirable ones, or boosting your productivity, these books are packed with wisdom accumulated over years of experience. They act as shortcuts to success, packed with valuable guidance to help you chart a course towards your personal goals. Mindset & Motivation: 1.

Personalization 52

Personalization Fulfillment Word of Mouth Creativity 52

SocialPilot

JANUARY 21, 2024

Not only can it amplify your brand visibility, but it also holds the potential to fuel direct bookings and amplify brand awareness. The ease of direct messaging allows guests to quickly ask questions, make special requests, and even book directly. These were some interesting hotel social media marketing strategies, weren’t they?

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

ClearVoice

NOVEMBER 30, 2021

Content marketing is no longer a peripheral practice that helps set your brand apart from competition. Let’s explore some of those advantages, as well as some book recommendations from leading content marketing experts. Here’s why you should -- and some book recommendations that will help you on your way.

Top of Funnel 122

Top of Funnel Content Marketing Planning Work Management 122