Biznology

JUNE 26, 2014

It’s location-based suggestions for restaurants, instead of citywide guides, direct answers to contact information questions through a quick online search instead of turning the pages of a phone book. Do you think the shift toward specificity is helpful, or harmful, long term? appeared first on Biznology.

Personalization 80

Personalization Content Small Business Marketing Communities 80

Biznology

DECEMBER 17, 2020

This year she published a terrific new book, Unapologetically Ambitious , which was just named one of Fortune’s ten best business books of 2020. LeadFabric helps companies across EMEA upgrade their marketing stacks. Wishing Gary well as he moves out of an operating role and into teaching and writing. Or the soda bottle.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

Biznology

APRIL 27, 2020

I enjoy reading: books, long-form magazine articles, or even tweets to keep up with current events. What is the last book you read? From the beginning of the book, his dialogue is in ALL CAPS and I thought it was a weird gimmick. What is a favorite hobby of yours? I just re-read Cryptonomicon by Neal Stephenson.

Ideal Customer Profiles 118

Ideal Customer Profiles Consulting Profiling Work Management 118

Biznology

JANUARY 5, 2022

The boy in Paddle to the Sea , a children’s book from the 1940s, which lived on the children’s bookshelf in my childhood home in Easthampton MA. What’s the last book read? It’s fully satisfying to me, helping companies figure it out, to improve their strategies and processes. Who is your favorite fictional hero?

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling BtoB 104

Biznology

JULY 21, 2020

What is the last book read? The book represents more than a recap of the climbing feat itself; it explores the interpersonal relationships climbers have with their adventures and how they are driven to explore the limits of human potential and seek balance with risk and ambition. Helping clients find success and thrive.

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling Creativity 104

Biznology

NOVEMBER 2, 2020

This is the oldest trick in the book, but is oddly missing from many B2B websites. Offer a research report, a guide, a case study—something that will help them address their current challenges. These chatbots help turn a question into a relationship. . Motivate visitors to fill out a webform. Install a chatbot.

Marketing Automation Services 197

Marketing Automation Services Marketing Websites B2B Paid Search Agency 197

Biznology

APRIL 29, 2021

What is the last book read? I’ve half-read a bunch of books recently, but the last one I finished was The Power. When I can combine this with super satisfying physical labor using axes and chainsaws it gets me out of my head and tunes me in. It also keeps us warm in the cold northern winters! Why do you do what you do?

Consulting 104

Consulting Ideal Customer Profiles Profiling Social Media 104

Biznology

AUGUST 17, 2017

I have more than 1700 bylines in my career, spread across dozens of magazines and their companion sites, blog sites, and books. That’s why I wrote a book about it called Audience, Relevance, and Search. If you don’t want to buy the book, check out its companion blog Writing for Digital. Like this post?

Tips 146

Tips Peer-to-peer Advertising Mediums Creativity 146

Biznology

MARCH 27, 2019

On the Social Media Marketing Podcast, Mike Seltzner recently interviewed Mark Schaefer about his new book. The book is called Marketing Rebellion: The Most Human Company Wins. He goes on to share some case studies from his book. Check out the free chapter of Mark’s book to learn more.

Work Management 144

Work Management Marketing Management Social Media Paid Social Agency 144

Biznology

AUGUST 18, 2021

In doing research for my book, Work Pause Thrive: How to Pause for Parenthood Without Killing Your Career , I learned that college educated women have been leaving the paid workforce in droves for decades. And yet, between 1985 and 2016 (when I completed research for my book) adult women’s participation in the paid U.S. Women of Color?

Customer Surveys 104

Customer Surveys Fulfillment Education Comparison 104

Biznology

DECEMBER 21, 2020

According to William Eggers and Paul Macmillan in their book The Solution Revolution, not as well as possible. The way we define mission-driven organization in and of itself helps us better serve them and their causes. Why should it matter who is trying to solve a problem? Let’s focus on the solving, not who’s doing it. Click to Tweet.

Organization 186

Organization Paid Search Agency Planning Pricing 186

Biznology

SEPTEMBER 17, 2020

It’s a point I’ve been making in my books, talks and work for 20 years, and BJ’s “floss one tooth” story is a great explanation that I include in every talk I give. What’s the latest book you read? “Floss one tooth”— BJ Fogg, Stanford University Behavioral Psychologist. How Emotions Are Made.

Consulting 129

Consulting Ideal Customer Profiles Profiling Features 129

Biznology

MARCH 12, 2021

I will also make a quick plug for Brit Bennett’s latest book, all of the TED Talks and both pieces in the Arts section (very humorous and timely!). ” Praxis Labs To Help Bring Forth More Conscious Leaders Using Virtual Reality. ” Book. As always, happy reading and listening! ” Blog Post.

Startups 193

Startups Communities Transparency Research 193

Biznology

APRIL 8, 2021

Lawson, you help B2B companies develop more powerful messaging in their marketing communications. Contrast helps the brain decide. They can read fuller explanations at Messages That Matter , and I recommend they have a look at the book Neuromarketing by Patrick Renvoise and Christophe Morin.

B2B Marketing 196

B2B Marketing B2B Differentiation Paid Search Agency 196

Biznology

SEPTEMBER 24, 2021

If you are looking for a great collection of essays and meditations on what it means to be a part of a human-centered planet, I highly recommend John Greene’s latest book entitled “The Anthropocene Reviewed.” “Research suggests that initially meeting in person is helpful, especially for people who don’t work closely.”

Burn Rate 104

Burn Rate Training Education Organic Leads 104

Biznology

JUNE 8, 2017

Those who have read our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing know we approach the problem of content marketing head on. We think the practice of content marketing can be very valuable to companies, and the whole book is about how to do it without creating content shock.

Lead Scoring 165

Lead Scoring Lead Ranking Brand Identity Branding 165

Biznology

JANUARY 19, 2021

I asked Mark Dancer, a deep thinker on the subject, to help us consider the possibilities. This means distributors working side-by-side with customers to help them plan, execute, and measure their operations, and provide far more value than they have traditionally. Marketing must get involved. Thanks, Mark. My website is www.n4bi.com.

Distribution 196

Distribution Work Management Marketing Strategy Marketing & Strategy 196

Biznology

JUNE 8, 2018

In the book, I said that the aim of a site which has identified the topics of interest to the target audience is to become a hub of authority on those topics. It helps when you link to other authorities on the topics. It helps when you link to other authorities on the topics. There are no shortcuts.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

Biznology

DECEMBER 8, 2021

What’s the last book you read? I know it sounds crazy, but I really do love helping companies secure their social media. This is an unfair question. How can I pick just one? Baking, gardening, jigsaw puzzles (I do 30-40 puzzles a year.). Thinking in Bets by Annie Duke. Why do you do what you do? What is your favorite quote?

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling Jigsaw 104

Biznology

NOVEMBER 15, 2021

Anyone who has felt dread on Sunday about work on Monday needs to read this book. Ellen Snee, EdD, a noted executive coach and author of the new book Lead , was a nun before she joined the corporate world. Ellen Snee, EdD, a noted executive coach and author of the new book Lead , was a nun before she joined the corporate world.

Best Practices 104

Best Practices Thought Leadership Lead Ranking Customer Surveys 104

Biznology

NOVEMBER 17, 2021

What is the last book you read? I love helping my clients succeed at whatever it is they’re trying to do. What are bars you say? They’re like cookies, but baked in a 9×13 aluminum pan and cut into rectangles for eating! The Body Keeps the Score by Bessel van der Kolk. Why do you do what you do?

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling Advertising Agencies 104

Biznology

MARCH 30, 2022

Sameena helps companies and individuals find their voice and niche by helping them define and hone their brand and then use social media and business development to share that authentically and boost their visibility. What’s the last book you read? Who is your favorite hero in fiction? Eleanor Oliphant is Completely Fine.

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling Curation 104

Biznology

MARCH 18, 2022

It allows us to keep information active in our mind, exert self-control, simulate and plan, and create stories about our lives that help shape our identity. Freakonomics Radio Book Club: Why Do Most Ideas Fail to Scale? . “ Our inner voice is a remarkable tool. ” Blog Posts & Opinions. . ” Podcasts.

Peer-to-peer 104

Peer-to-peer Thought Leadership Opinions Training 104

Biznology

NOVEMBER 23, 2021

What is the last book read? My goal is to help people every day. Who is your favorite painter or composer? The Pre-Raphaelite’s painters and poets. What is a hobby of yours? Kitting and crochet. Behave: The Biology of Humans at Our Best and Worst by Robert M. Why do you do what you do? What is your favorite quote? Enjoy humor.”

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling Enterprise Management 104

Biznology

JUNE 19, 2018

Steal This Book. Steal This Book , written by Abbie Hoffman in the 70s, mainly focused on ways to fight the government. Take back your online reputation with a little help from your friends. 24 Articles About Online Reputation on Biznology. How do I improve our online reputation? Do you have a handle on your online reputation?

Process 175

Process Class Google Social Media 175

Biznology

MAY 3, 2018

If you provide the answers to the questions your target audiences ask, and if you help to solve their problems, many of them will trust you enough to try or buy your products when they’re ready. The vast majority of searches are for answers to questions or solutions to problems that are not obviously product related.

Keywords 170

Keywords Marketing AI Webinar Metrics Blogger 170

Biznology

JANUARY 26, 2022

As the research for my book, Work Pause Thrive: How to Pause for Parenthood Without Killing Your Career revealed, employers are beginning to realize that career pauses can actually make talent more resilient, more career-dedicated, and bring a breadth of skills they may not have found by following a singular path to the top. His reason? “We

Trends 190

Trends Work Management Burn Rate Thought Leadership 190

Biznology

DECEMBER 4, 2020

Here is a range of some of Kevin Jordan’s favorite reading and listening to help reflect on meaningful words and ideas that can help shape who we are. All pieces offer varied and thoughtful points of view on an array of topics, which we hope you find as helpful and engaging as he did. ” Books.

Thought Leadership 118

Thought Leadership Work Management Ideal Customer Profiles Lead Scoring 118

Biznology

FEBRUARY 4, 2022

Harvard Business Review: “5 Questions Every Manager Needs to Ask Their Direct Reports” “ When managers make checking in with these five questions a regular part of how they interact with their employees, it helps ensure that people feel seen and valued. ” Book. ” Vox: “ Is confidence a cult?

Lead Ranking 104

Lead Ranking Lead Scoring Paid Search Agency Work Management 104

Biznology

JANUARY 6, 2020

Our field has thrived in recent decades, as new technologies and strategies emerged to help us reach target audiences and generate sales conversations. He was prepared—actually read my book ! Having reconnected with her this year to get help crafting cold prospecting emails, I benefited from her superb Prospecting Tool Kit.

netFactor 197

netFactor B2B Marketing Advertising Agencies Paid Search Agency 197

Biznology

JUNE 27, 2017

I have been helping out Anne Haas and Jen Tucker over at 1970 Dogwood Street , a Northern Virginia and Washington, DC, interior design and organization firm, with the search engine optimization (SEO) of their website. Help Google help you optimize your content for search. Search + Social = Online Reputation Management.

Google 179

Google Blogspot Ideal Customer Profiles Content 179

Biznology

OCTOBER 12, 2017

Mike invited me because of all the experience in B2B digital marketing I have accumulated at IBM , much of which we distilled into our book Outside-In Marketing: Using Big Data to Guide Your Content Marketi ng. A typical question from the forum probed how to identify these influencers and help them market your products for you.

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

Biznology

NOVEMBER 9, 2017

The major hole in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing is the lack of information on marketing artificial intelligence (AI). That is the mission of the book. Since the book was published, AI has gone from cutting edge to table stakes for many CMOs. This is reflected in my job.

Marketing AI 138

Marketing AI Enterprise Management Tagging Work Management 138

Biznology

AUGUST 28, 2019

But, AI shift-scheduling tools can help. Deputy is an app brand that uses AI to help managers plan the ideal schedule. Helping People Make Restaurant Reservations. Booking a table at a restaurant is sometimes essential, especially when people want to dine at in-demand, new restaurants or go out to eat in big groups.

Forecasting 116

Forecasting Order User-Generated Content Statistics 116

Biznology

NOVEMBER 29, 2017

Website knowledge : Websites provide information and insight not found in books and syllabi. This will help you learn the behavior of the students and if there is any change, steps can be taken to improve the situation. Regular feedback to the students can also be helpful for both the parties.

Social Media 128

Social Media Media Class Opinions 128

Biznology

MARCH 18, 2020

If we can provide additional help and support through our executive consulting, advisory and coaching services, please contact us. Another big help: China’s consumption of coal plummeted by 36 percent. Most of all, similar to the book titled Slack. percent in February compared to the same month last year.

Work Management 197

Work Management Marketing Management Consulting Skype 197

Biznology

JUNE 30, 2016

Most of you are aware that James Mathewson and I have a new book out, Outside-In Marketing , which helps content marketers to use big data to improve their results. James and I have been gratified by the reception the book has received, including this article from Paul Gillin including a podcast with me.

Content Marketing 143

Content Marketing Content Viral Marketing Analysis 143