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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Google Review Count: 46,500. Sample review: “If your competitor is ranking for particular search terms you may be able to write content and start ranking for this content instead of them…Very handy!! 2) Google Keyword Planner. Google Review Count: 29,800. Google Review Count: 19,200. 1) SEMrush.

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Book Review: Social Media Marketing

Webbiquity

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Li really “gets&# social media from the social, search and business perspectives, and this shows throughout the book.

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The Ultimate Guide to Marketing Campaigns

Hubspot

For advertising an upcoming event: Ticket sales, vendor or entertainment bookings, social mentions. For my sample campaign, my SMART goal was “to gather user-generated content from 100 customers via a branded hashtag on Instagram featuring our new product line by December 31, 2018.”. For generating revenue: Leads, sales, upsells.

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Complete Guide to B2B Marketing

Directive Agency

Here’s a sample of daily inputs for a high-performing VP of Marketing: Assign Daily Objectives For Each Team Member. Mediums: Podcasts, Books. Share to 10+ Google+ Groups on Blog Topic or Industry. Reviewed number of organic landing pages in Google Analytics. Checked Google’s cache for key pages. Speaking.

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Building content in a fake news world : fact checking

Scoop.it

In his book The Checklist Manifesto , Atul Gawande emphasizes the value checklists can bring to a range of fields, including medicine, disaster recovery, and businesses of all types. There’s always a chance that the statistic you’re quoting is taken out of context, based on an inadequate audience sample, and/or based on biased questions.