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Content + Intent Data: The Rise of First-Party Data

Content4Demand

Increasing concerns about privacy and the use of third-party cookies has forced the industry to restructure the way marketers target their customers. Intent signals emanate from buyers’ interactions with content. How does the elimination of third-party cookies change the content marketing landscape?

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2020: Outreach’s Year in Review

Outreach

Forrester names Outreach a sales engagement leader. The Forrester Wave™: Sales Engagement, Q3 2020 report was the first major research report ever released in the sales engagement category. In it, Forrester named Outreach as a “Leader” in sales engagement, earning the highest score possible in 11 criteria.

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11 AI Predictions in Sales for the Next Year [Data + Expert Tips]

Hubspot

11 AI Predictions in Sales for The Next Year Forrester predicts that AI-powered platforms will grow to $37 million by 2025. I think the biggest AI trend we’ll see in the next couple of years is the ability for AI to make emotion-based decisions. Most of our interactions are often driven by emotions, yet we’re not always aware of that.

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B2B Website Design Trends that Work for Professional Services

Hinge Marketing

In this post, we’ll cut through all the fluff and explore practical website design trends that can help you stand out from the pack. Relevant Professional Services Trends Online. Below are some of the trends we are seeing on recent professional services websites. Let’s get started. A Professional Services Website that Works.

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The Best Marketing Conferences of 2020

Marketing Insider Group

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. Friends of Search Amsterdam. February 4, Amsterdam, Netherlands. Adobe Marketing Summit.

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Integrating Email and Social Media with Flowtown | Email Marketing.

Convince & Convert

link] Andrea Pacheco How can social media kill email: @netpartner | [link] | #trends #tech #socialmedia (via @andreinfobase) [link] Social Media Review | Wizards of Alchemy [.] link] JasonPeck Hmm- privacy concerns here. Ethan [link] udeme RE: The 'then what' question. Flowtown could be a key component in “identity&#.

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Re-casting How We Think About B2B Marketing Automation | MarketingProfs Daily Fix Blog

Online Marketing Institute

world has fundamentally changed the dynamics of buyer-vendor interaction. It’s a posture that imitates how a live sales person might have engaged with a prospect in a consultative interaction in the past. But now it’s being driven — out of necessity — by a B2B marketer. That Is The Question. (14)