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The Quantum Mechanics of Blogger Outreach


Image via Wikipedia. My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. In order to activate every single potentially viable blog and blogger, it is essential to create efficiencies of engagement, especially when your goal is to pitch further down the long tail of influentials than is practically possible by hand.

The Cambrian Explosion and our obsession with “the next big thing”


Photo credit: Wikipedia. We – somewhat naively – say that somebody lost a war, an election, or a game, or a job because of this and that, but you’ll find plenty of counter-examples of people who won a war, an election, a game or a job despite of very similar “this and that” factors. You’ve heard it before, perhaps with different words.

Content Marketing: 7 Simple Steps to Get Started

Fearless Competitor

For more detailed definitions, see Wikipedia and Junta42. Gobbledygook” is a term invented by David Meerman Scott to highlight examples of bad writing. Examples of “Gobbledygook” are powerful , flexible , seamless and easy. This does not only build a loyal audience, but also creates lots of long tail keywords for search engine optimization. It’s more than ok (as long as you attribute the source!) Web Ink Now blog by David Meerman Scott (also see his books). B2B Demand Generation | Guest post by Jep Castelein. Jep Castelein. Focus.

Use Frequently Asked Questions to Your SEO Advantage


Image via Wikipedia. For example, let’s take a look at how the company website FAQ page can be turned into something much more. Many businesses have one long list of questions and answers on one FAQ page, but none of the answers are very deep. An FAQ page is a great place to target some long tail keywords that can result in increased traffic.