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You’re doing SEO wrong: it’s all about authority

Biznology

Google doesn’t rank anything based solely on how well the semantics of the piece relate to the query. Your content can be indexed by Google for the keywords it contains. Domain authority is not a new concept, it’s been a staple of good SEO for a long time. What’s wrong with SEO?

SEO 217
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What Is the Google BERT Search Algorithm Update?

Single Grain

Google BERT stands for Bidirectional Encoder Representations from Transformers and is an update to the core search algorithm aimed at improving the language understanding capabilities of Google. How Does Google BERT Work? What Is Google NLP and How Does It Work? Get A Free Consultation.

Google 87
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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

3) Cross functional participation is important - but consensus is only a “nice to have&# : Much of the long range benefits from doing this work brilliantly accrues from driving cross functional execution(Marketing/Support/Business Units). I spent a long time in a very large brand. Book Reviews. Popularity: 17% [ ?

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Internal Links: How to Build Internal, On-Site Backlinks for SEO

seo.co

They’re tracked and followed by the search engine crawlers responsible for creating and maintaining Google’s web index, and are also used as an indicator of trustworthiness. Google determines the credibility of a website in part based on the quality and quantity of links pointing to it. For example, this article is a page at SEO.co.

SEO 98
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5 SEO Lessons for the Modern Content Creator

Zoominfo

As users engage with your content online, it sends a signal to Google: This content is useful to users and should rank higher. Be unique: One search in Google can lead to thousands—even millions—of results. Both external and internal links indicate to Google that your webpage is a quality resource. Industry reports.

SEO 180
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How to Write for SEO: A Guide to SEO Copywriting

seo.co

This definition of SEO writing from Ahrefs explains it nicely: SEO writing is the process of researching, outlining, creating, and optimizing content to rank for a target keyword in Google and other search engines. There are lots of free and paid keyword research tools available, but I recommend Google Adwords Keyword Tool.

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Fast & Featured: How Entities Can Help You Conquer Snippets in Less Than 4 Minutes

Moz

For even greater chances, filter for just the top three positions as well, since that’s where Google selects the featured snippet 70% of the time. Google Search Console. This information will help you understand what Google interprets as the ideal answer, giving you more information than just what the featured snippet contains.