After all, the person drowning in information clings to trusted sources – and influencers trade in trust. Microsoft’s PR team found that one person – TechCrunch’s Michael Arrington – triggered considerably more awareness for the launch of Bing than did The Wall Street Journal. Being an influencer (also known in some industries as a “tastemaker”) yourself is a sure-fire way to get recognized by other influential personalities. Try to form a real relationship, one built on mutual value transfer and personal familiarity. The key is to keep it sincere and personal. MORE >>

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 50 Ways To Make 2011 Rock January 5th, 2011 | By Jeremy Victor For the last couple of years as we have been mired in the uncertainty surrounding the end of the recession and the tough economic times that seem to be lingering, we’ve fought for the survival of our jobs and companies, we’ve worried more, and we’ve become more stressed. Return to core messaging. Get buy-in first. All MORE >>

I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. Lately, most vendors have added features to monitor anonymous traffic your site (the most recent announcements: Pardot , Marketo , Eloqua ). Social Media monitoring : see who writes about your company or your areas of expertise. Either work with an SEO agency, or read a book on SEO and use one of the integrated Inbound Marketing tools. The Marketing Automation industry is evolving continuously. MORE >>

As the President of the lead generation company Find New Customers , I’m often invited to write for other blogs and to do book reviews. RPM with the Fearless Competitor (video interview on Eloqua blog). Demand Generation Predictions (Eloqua blog). Personality: The Missing Ingredient in B2B Marketing Today (SavvyB2BMarketing). Guest posts are a great way to promote your company and be thought of as a thought leader. They are also very useful for search marketing, because they provide inbound links. To make it easy for you, I compiled a list here. MORE >>

The workshop was based on our new book, Managing Content Marketing. Eloqua has Joe Chernov, whose title is VP of Content Marketing. This role needs to have professional writing (storytelling) experience. This could be one person, an in-house design team, or even a digital agency in larger organizations. Very Yesterday, Robert Rose and I held a workshop at Openview Venture Partners ‘ headquarters in Boston. Here’s some of what we covered. The Content Marketing Process. Optimizing, Aggregating and Curating the Content. Conversations and Listening. MORE >>