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Better Social Selling, an Interview with Jill Rowley

markempa

Essentially, you have to personalize your invites to connect. I read recommendations that people write about you. They make decisions whether to engage or not based on whether they think that that sales person actually can help them solve their business problems. Twitter is much more conversational.

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Lead Generation: It’s all about building relationships

markempa

Brian is an old friend of mine, CEO of In Touch, which is a MECLABS company and an author of the industry defining book, Lead Generation for the Complex Sale , which I think you started writing probably 10 years ago, is that right Brian? I want to ask you about the book. Brian Carroll: Yeah, we are coming up on 10 years.

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

Patsi Krakoff's blog Writing on the Web. Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. Laura Patterson's book Marketing Metrics in Action. "Twitter!

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Annual Content Marketing Retreat 2012

Ambal's Amusings

Blog FusionSpark Twitter Fusionspark NewMedia2012. – discussions about Content Marketing are shifting beyond “what is content marketing,” and tips about how to write blog posts, to dialogs about how to actually manage content marketing. Manticore Technology, Marketo, Eloqua, to name a few). Russell Sparkman.

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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

He is co-author (with Dr. Jorge Picaza) of "AIDS: The Hidden Killer," one of the first book-length examinations of the AIDS crisis worldwide. Christopher mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads.

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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

He is co-author (with Dr. Jorge Picaza) of "AIDS: The Hidden Killer," one of the first book-length examinations of the AIDS crisis worldwide. Chris mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads.

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Inbound Marketing & Marketing Automation

LeadSloth

I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. It also includes Social Media (Twitter, Facebook, LinkedIn, etc.), Social Media monitoring : see who writes about your company or your areas of expertise.