Remove writing
Remove Books Remove Eloqua Remove Personalization Remove Tools
article thumbnail

“How I Work”: Pierre Custeau Vice President of Product Management Eloqua at Oracle @pierrecusteau #HowIWork

Heinz Marketing

This week I’m excited to feature Pierre Custeau , vice president or product management at Oracle focused on the Eloqua marketing automation platform. He pointed at a book in his hand and told me he looked at those as an opportunity to catch up on his reading. What apps/software/tools can’t you live without? I adopted that.

Eloqua 40
article thumbnail

Should You Be a Content Marketing Writer?

ClearVoice

You’ve considered many variations of a creative career, from writing scripts to being a social media coordinator to being a professor. According to a 2017 study generated by Kapost and Eloqua , content marketing produces three times more leads than traditional marketing. Click To Tweet. The ROI speaks for itself.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

article thumbnail

Better Social Selling, an Interview with Jill Rowley

markempa

I definitely saw it as a research tool. You’re getting a whole series of them, because now there are these automation tools that will automate a cadence, or a series, of emails. Essentially, you have to personalize your invites to connect. I read recommendations that people write about you. Yeah, absolutely.

article thumbnail

Annual Content Marketing Retreat 2012

Ambal's Amusings

Do you want to learn what it takes to succeed with content marketing, with a drill down into the latest approaches, tools and services that make measurement, content creation, curation, publication and distribution more effective. Manticore Technology, Marketo, Eloqua, to name a few).

article thumbnail

Lead Generation: It’s all about building relationships

markempa

Brian is an old friend of mine, CEO of In Touch, which is a MECLABS company and an author of the industry defining book, Lead Generation for the Complex Sale , which I think you started writing probably 10 years ago, is that right Brian? I want to ask you about the book. Brian Carroll: Yeah, we are coming up on 10 years.

article thumbnail

Inbound Marketing & Marketing Automation

LeadSloth

Many digital marketers are using marketing automation tools to automate lead nurturing. I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. Those tools are promising, but not mainstream yet. What Does it Do for You?