writing Books Eloqua Personalization Software 
Webbiquity
AUGUST 12, 2012
In the foreword to Revenue Engine: Why Revenue Performance Management is the Next Frontier of Competitive Advantage by Steve Woods and Alex Shootman, Eloqua CEO Joe Payne writes that “This is not a book about marketing. This is a book about the only thing that matters: revenue.” It’s not about sales.
Directive Agency
APRIL 21, 2023
In fact, 86% of software buyers use peer review sites when buying software. Ensure the directory ranks high on a search for “best (your primary software category).” At PartnerStack, we ran a 3-month pilot on a directory that doesn’t rank on the first page of our primary buyer search term, “best partner management software.”
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Heinz Marketing
AUGUST 2, 2018
This week I’m excited to feature Pierre Custeau , vice president or product management at Oracle focused on the Eloqua marketing automation platform. Pierre has managed product strategy for companies including Infor, Aptean, Pivotal Corporation and CDC Software. What apps/software/tools can’t you live without? I adopted that.
Ambal's Amusings
DECEMBER 14, 2011
. – discussions about Content Marketing are shifting beyond “what is content marketing,” and tips about how to write blog posts, to dialogs about how to actually manage content marketing. Manticore Technology, Marketo, Eloqua, to name a few). ” But, they don’t have content budgets.
markempa
NOVEMBER 29, 2016
The reason is, of the 13 years that I was in software sales, I sold into marketing for 10 of those years. Essentially, you have to personalize your invites to connect. I read recommendations that people write about you. Thanks for having me today, I’m excited about the discussion. I don’t accept the invite.
Marketing Insider Group
JANUARY 13, 2011
I write a lot about social media but we all know it all really comes down to the quality of our content. My story: I was working for a 40 person, under $10 Million per year software company. You can see a recent article on her blog that also covers the famous Content Grid from Joe Chernov , Director of Content from Eloqua.
Online Marketing Institute
DECEMBER 20, 2010
The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., As we like to say, “Personality is the missing ingredient in B2B marketing.&# 19, 2010. (6) b2bmarketing
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