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Should You Be a Content Marketing Writer?

ClearVoice

You’ve considered many variations of a creative career, from writing scripts to being a social media coordinator to being a professor. According to a 2017 study generated by Kapost and Eloqua , content marketing produces three times more leads than traditional marketing. What is content marketing. Click To Tweet.

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Better Social Selling, an Interview with Jill Rowley

markempa

There’s a woman who is an aspiring social seller, and I got an invite to connect with her on LinkedIn, and it was generic. She’s an aspiring social seller, and she sends me a generic invite to connect on LinkedIn. I reply, and I give her a link to The Art of a LinkedIn Invite. LinkedIn is all business.

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Lead Generation: It’s all about building relationships

markempa

Brian is an old friend of mine, CEO of In Touch, which is a MECLABS company and an author of the industry defining book, Lead Generation for the Complex Sale , which I think you started writing probably 10 years ago, is that right Brian? I want to ask you about the book. Brian Carroll: Yeah, we are coming up on 10 years.

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Sales Pipeline Radio, Episode 215: Q & A with Mike Orr @mikeorr8

Heinz Marketing

This week’s episode is entitled “ Learn How Personal Branding Can Have an Impact on Personal Selling ” and our guest is Mike Orr , Co-Founder of Grapevine6. Personal brand has been something we’ve heard about in selling for a while, especially in professional services. Matt: Alrighty.

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Sales Pipeline Radio, Episode 104: Q&A with Jocelyn Brown

Heinz Marketing

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. He put something up on LinkedIn talking about customer success, then and now. As someone who’s spent quite a bit of time and, I want to get back and talk about the Eloqua days as well. Jocelyn: Absolutely. Jocelyn: Yeah.

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Inbound Marketing & Marketing Automation

LeadSloth

I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. It also includes Social Media (Twitter, Facebook, LinkedIn, etc.), Social Media monitoring : see who writes about your company or your areas of expertise.

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

Patsi Krakoff's blog Writing on the Web. Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. Laura Patterson's book Marketing Metrics in Action. via Beth Harte).