Biznology

JANUARY 19, 2018

His new book The Content Formula explains how you can do the same: how to find the budget, sell the concept, and measure the results. The project turned into a huge community relations win, with enormous press coverage, books, films, and even the birth of an in-house employee-driven photography project. “I Highly recommended!

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

ClearVoice

APRIL 14, 2023

For instance, you could create a KPI that measures the leads created by a gated e-book. Then, you could compare it against that of another e-book based on a different topic or with a significantly different graphic layout. Some examples include Marketo, Eloqua, and Pardot. Marketing automation software.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

Webbiquity

AUGUST 18, 2020

Functionality includes attendee registration pages and management, email reminders and follow up, sponsor spaces, trivia and puzzle games, social media integration, presentation tracks, surveys, branding, real-time analytics, and integration with Eloqua, Marketo, Salesforce, Pardot, and HubSpot. Pricing: starts at $25,000.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

NuSpark Consulting

JULY 4, 2011

Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. If you’re a B2B marketer and you’re not hibernating, you obviously know the concept of marketing automation. You’ve been to trade shows and b2b conferences and many of the major players always have booths or sponsorships.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

NuSpark Consulting

JULY 4, 2011

Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. If you’re a B2B marketer and you’re not hibernating, you obviously know the concept of marketing automation. You’ve been to trade shows and b2b conferences and many of the major players always have booths or sponsorships.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

Ledger Bennett

JANUARY 26, 2020

To combat potential lost opportunities, management might slash room rates by 50 percent to motivate bookings for Thursday; or may keep the prices at the current level in case only one room is booked rather than two. Once Friday morning begins, the opportunity to sell those two rooms is gone. Other blogs that may interest you.

Work Management 64

Work Management Marketing Management Marketing AI Marketing Automation Services 64

NuSpark Consulting

AUGUST 23, 2018

White Papers and E-Books. The goals for white papers and e-books can be to: Generate qualified leads. Then you quantify the number of leads generated using your marketing automation software, such as Marketo, Pardot, Eloqua or HubSpot. But that’s a subject for another blog post. Goal Assessment.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

SendinBlue

AUGUST 24, 2020

On top of this, Autopilot allows you to automate repetitive marketing tasks, like assigning leads, booking in appointments and demos, and following up with customers. Eloqua is a marketing automation tool from Oracle that allows you to create engaging marketing campaigns for every step of the customer journey.

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Marketing Automation Automation 86

Marketing Insider Group

JULY 28, 2015

If you enjoy that, his next book on leadership is even more profound. He’s written over a dozen best selling books and was a decade ahead of Inbound Marketing. So John pulled a stunt that caught his attention and set up an interview with him in 2010 and has been able to talk with him about each of his books since then.

Paid Search Agency 100

Paid Search Agency Lead Ranking Salesforce.com Eloqua 100

6sense

AUGUST 9, 2018

At the Oracle Marketing Cloud that meant leveraging solutions like Eloqua, Maxymiser and BlueKai to create a unified customer experience. Hiking and bicycling are best when interspersed with a good book and a glass of wine. . If it’s not difficult, it’s not a problem worth solving!

Eloqua 48

Eloqua Order Organization Personalization 48

Crimson Marketing

AUGUST 6, 2015

The book “Big Data-Driven Business” suggests that some 90% of marketers are paralyzed by the bewildering amount of choice within the marketing technology (martech) ecosystem, while the other 10% are “using technologies to create incredible changes to the trajectories of their businesses.” So what separates the ‘movers’ from the ‘shakers’?

Churn Rate 100

Churn Rate Linkedin First-Mover Advantage Eloqua 100

PureB2B

MAY 30, 2022

For instance, your business might find that your biggest clients are using marketing automation software like Marketo or Eloqua. The enterprises that use Marketo and Eloqua are usually large, with tens or hundreds of thousands of contacts, plentiful resources, and lots of technical know-how. Identify high-potential clients.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

The Effective Marketer

JUNE 23, 2011

Who would have thought giving away free recipe books could save a company? The Content Grid v2 , from Eloqua. The Content Grid v1 , Eloqua. I was curious to see how marketers of the past have used content marketing strategies to attract and engage customers before the Internet Age. Content Marketing by the Numbers , dlvr.it.

Content Marketing 100

Content Marketing Eloqua Content Marketing & Strategy 100

Varicent

JULY 18, 2017

FunnelCake’s Growth Calculator is compatible with Salesforce Sales Cloud and HubSpot CRM, with additional integrations for Oracle Eloqua, HubSpot Marketing, Marketo, and Salesforce Pardot. For more information and to book a demo, visit getfunnelcake.com About FunnelCake FunnelCake helps close the gaps in your revenue funnel.

Enterprise Management 85

Enterprise Management Work Management Marketing Management Eloqua 85

Outreach

FEBRUARY 28, 2018

Together with fellow former SEAL Leif Babin, Willink wrote the book Extreme Ownership and founded the consulting firm Echelon Front. Who's excited to see Jocko Willink, legendary Navy Seal and author of Extreme Ownership take the main stage at Unleash '18? Joe Chernov, Chief Marketing Officer at Insight Squared.

Eloqua 81

Eloqua Work Management Startups Marketing Management 81

ClickZ

AUGUST 20, 2019

In early testing with Conversica, Summitsync saw a 3-5x increase in the number of meetings booked when using AI assistants, a tool that works 24/7 to engage with prospects and clients in order to book the meeting. In the event space, you have companies like Cvent that focus on booking meetings. Match for event marketing.

Marketing Automation Services 75

Marketing Automation Services Automation Conversion Trade Show 75

Ambal's Amusings

APRIL 14, 2010

" Steve Woods is the CTO and cofounder of Eloqua , author of Digital Body Language and is recognized as one of the top influencers in CRM. Blog DigitalBodyLanguage Eloqua Twitter Stevewoods. Book: Digital Body Language. Book: World Wide Rave. What actions should marketers take in 2010?" Steve Woods. Over to you.

Buy 100

Buy Process B2B Thought Leadership Eloqua 100

ANNUITAS

NOVEMBER 10, 2010

We are glad to have Steve Woods, CTO of Eloqua as a guest contributor to The Annuitas Group blog. His book, Digital Body Language explores these topics, and he is a regular writer on his blog of the same name. His book, Digital Body Language explores these topics, and he is a regular writer on his blog of the same name.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 100

Convince & Convert

JANUARY 7, 2016

He co-authored “The B2B Social Media Book” back in 2012 and brings his specialist insight into B2B marketing strategy to the Content Pros Podcast. Resources: Eloqua. Jeff’s Book. Jeff’s Social Media Blog. Oracle Marketing Cloud Blog. Jeff’s Twitter. What did you want to be when you grew up?

Top of Funnel 74

Top of Funnel Eloqua Content Landing Pages 74

Marketing Insider Group

JANUARY 24, 2013

Eloqua – Eloqua - Eloqua pioneered the Marketing Automation industry, and today is the leader in Revenue Performance Management and modern marketing strategies. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua. Connecticut · [link]. Vienna, VA – [link]. Southern California – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Convince & Convert

APRIL 1, 2012

As Joe Chernov from Eloqua says, “forms are the enemy of spread.” Eloqua (see their “Featured Content” on the right). Sideraworks (see the amazing e-book on social business written by my book spouse Amber Naslund , and Matt Ridings ). This content should not contain lead forms.

Top of Funnel 123

Top of Funnel Content Marketing Eloqua Marketing Analytics Tools 123

Convince & Convert

APRIL 1, 2012

As Joe Chernov from Eloqua says, “forms are the enemy of spread.” Eloqua (see their “Featured Content” on the right). Sideraworks (see the amazing e-book on social business written by my book spouse Amber Naslund , and Matt Ridings ). This content should not contain lead forms.

Top of Funnel 123

Top of Funnel Content Marketing Eloqua Marketing Analytics Tools 123

Heinz Marketing

AUGUST 30, 2018

A co-founder of Eloqua and co-inventor of the marketing automation category, he’s now co-founder of Nudge , one of our most important sales technology solutions. I learned this the hard way at Eloqua. You can catch up on everyone we’ve featured thus far in the “How I Work” series here. The physical fitness is a secondary benefit.

Work Management 40

Work Management Eloqua Forecasting Marketing Automation Services 40

SnapApp

OCTOBER 22, 2012

Figment: Reading a book - unless it's a picture book - is primarily a text-based experience. Well, not only did Figment bother to bring books to Pinterest, they also brought a little humor and hotness to boot! Well, not only did Figment bother to bring books to Pinterest, they also brought a little humor and hotness to boot!

Eloqua 48

Eloqua Paid Search Agency Companies Social Networks 48

ANNUITAS

APRIL 11, 2011

In his contribution to the recently released Book of Funnels by Focus , Matt West, VP of Marketing for Genius captured this perfectly with his funnel. One example of a sales person who engages early is Jill Rowley , Strategic Account Rep for marketing automation vendor Eloqua.

Top of Funnel 100

Top of Funnel B2B Sales Buy Process 100

SnapApp

MAY 4, 2017

You might remember it as the week that both Marketo and Oracle/Eloqua hosted their massive marketing conferences, one in San Francisco and one in Las Vegas. . During a breakfast with Chandar Pattabhiram, the CMO of Marketo, he provided us with a great reminder that the only thing that truly matters is revenue (or bookings).

Marketo 67

Marketo Eloqua Marketing Automation Services Account Based Marketing 67

KoMarketing Associates

NOVEMBER 13, 2013

According to a study sponsored by Eloqua, the biggest challenge for B2B marketers is generating enough high quality leads. This is the oldest problem in the book. What’s your biggest challenge as a B2B marketer? Converting leads into customers came in 2nd. And demonstrating ROI came in 4 th. Demonstrating ROI. How do I prove ROI?

B2B 120

B2B Landing Pages Leads Lead 120

markempa

MARCH 8, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

Directive Agency

APRIL 21, 2023

your CTA is “contact us” or “book a demo”) and has a 5 or 6-figure ACV. He has over 10 years of experience in the B2B tech industry at companies like Eloqua, Influitive, and PartnerStack. Also, remember that your ACV, sales motion (product-led or sales-led), and market position all play into your conversion rates.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

The Point

OCTOBER 29, 2014

He previously held top marketing roles at Eloqua, Forrester Research, and Reed Business Information before taking the reins as CMO at Lattice Engines , a pioneer in predictive applications for marketing and sales. I caught up with Brian recently to pick his brain about the sudden wave of interest in All Things Predictive.

Lead Ranking 100

Lead Ranking Analytics Lead Scoring Conversion 100

SWZD

AUGUST 14, 2019

The Marketing Cloud itself is composed of the following solutions: Marketing Automation with Oracle Eloqua , Cross Channel (email, mobile etc) Orchestration with Oracle Responsys , Content Marketing, Social Marketing, Marketing Data Management with Oracle BlueKai , and Testing and Optimization with Oracle Maxymiser.

Marketing AI 48

Marketing AI Work Management Marketing Management Peer-to-peer 48

Heinz Marketing

FEBRUARY 26, 2018

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. As someone who’s spent quite a bit of time and, I want to get back and talk about the Eloqua days as well. The Eloqua experience conferences, there aren’t very many conferences I go to where you see more hugs than hand shakes.

Top of Funnel 46

Top of Funnel Eloqua Peer-to-peer Budget Programs 46

DealSignal

SEPTEMBER 5, 2023

If a sales team has 25-50% more accurate mobile numbers, they may book 1.25-1.5 Book a Free Demo of DealSignal today! BOOK A FREE DEMO Learn more about DealSignal vs LeadIQ and other Pipeline Generators: DealSignal vs. Crucial to reach target buyers and schedule meetings effectively. times more meetings. Transparent Pricing.

B2B Sales 52

B2B Sales Ideal Customer Profiles Generation B2B 52

Convince & Convert

JANUARY 21, 2016

“Remember when we used to go to the library at school and we’d go in there and the librarian knew every book in that library? B2B Marketing Tool, Oracle Eloqua. Chris Moody’s Website. Chris Moody’s Twitter. Randy Frisch’s Twitter. Uberflip Blog. Oracle Marketing Cloud Blog. Video Marketing Tool, Vidyard.

Content 84

Content Eloqua Mobile Marketing Twitter 84

Vidyard

MARCH 9, 2017

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. Today’s prospects receive hundreds of emails a day, which makes it especially difficult for sales leaders to stand out, get noticed, and book meetings.

Video Marketing 65

Video Marketing Personalization Effectiveness Salesforce.com 65

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Ambal's Amusings

DECEMBER 14, 2011

Manticore Technology, Marketo, Eloqua, to name a few). As a result, the Day 1 Speaker Narrative is like a book on the subject of managing content marketing, with each speaker representing a chapter of that book. Ambal Balakrishnan: Please recommend 5 resources (books, blogs) on Content Marketing?

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100