Marketing Insider Group

DECEMBER 1, 2023

To make sales coaching effective, managers or coaches must know the specific performance elements that require coaching. I spent 3 years researching and writing on this topic for a book, and came away in awe of the magnitude of this issue and how deeply our unconscious choices prejudice our conversations. What Are We Coaching For?

B2B Sales 175

B2B Sales Effectiveness Work Management Marketing Management 175

Tomorrow People

OCTOBER 8, 2020

Influence: The Psychology of Persuasion Robert Cialdini ( @RobertCialdini ) A classic almost as soon as it hit the shelves, Cialdini’s book centers on the universal principles of influence. Described by some as a ‘how-not-to’ guide, this book will have you laughing, wincing, and nodding along. These are backed up by solid research.

Marketing AI 296

Marketing AI Work Management Marketing Management Paid Search Agency 296

Martech

OCTOBER 4, 2023

Not only booking flights but making sure that all the seats within the flights were filled and fully optimized.” In short, they needed to maximize bookings without spending a lot of money. The first thing they wanted to do was move beyond people who were going to book a flight anyway. So every dollar counts.”

Marketing AI 113

Marketing AI Advertising Agencies Funnel Advertising Intent Signal 113

Webbiquity

NOVEMBER 12, 2018

This ebook organizes more than 750 tools across 47 categories (such as visual content design, video editing, social media monitoring and management, all-in-one SEO tools , marketing automation, and web analytics) into a logical cycle of content planning, production, promotion, and measurement—which feeds back into planning.

Buy 203

Buy Work Management Marketing Automation Services Marketing Management 203

B2B Marketing Directions

JANUARY 14, 2024

Source: Kogan Page Last November, I published a review of Robert Rose's new book, Content Marketing Strategy. Rose's book is one of the best I've recently read, and it's an important addition to our library of content marketing literature. This is also an excellent book, and I enthusiastically recommend it.

Content Marketing 70

Content Marketing Work Management Copywriting Marketing Management 70

Choozle

NOVEMBER 21, 2023

According to Salesforce’s State of Marketing report, 78% of marketing organizations have shifted their metrics due to the impact of the COVID-19 pandemic. But measuring omnichannel marketing performance effectively is no small feat. Understand the value of measuring both cumulative and next-step conversions.

Relevance 85

Relevance Digital Marketing Funnels Funnel Advertising Customer Satisfaction 85

Biznology

DECEMBER 21, 2020

How we define mission-driven organization may be a bit broad, but it’s for three good reasons. According to William Eggers and Paul Macmillan in their book The Solution Revolution, not as well as possible. One of the more compelling factors influencing how we define mission-driven organizations is focus. Blurring Boundaries.

Organization 186

Organization Paid Search Agency Planning Pricing 186

B2B Marketing Directions

AUGUST 13, 2022

The Organic Growth Playbook: Activate High-Yield Behaviors To Achieve Extraordinary Results - Every Time (American Marketing Association/Emerald Publishing Limited, 2020) by Bernard Jaworski and Robert Lurie provides a strategic methodology for consistently driving organic revenue growth. They write, ".

Organization 52

Organization Marketing Management RFP Barriers 52

Webbiquity

SEPTEMBER 19, 2019

” But as Gino Wickman points out in his book Traction, “For those of us who lead and manage organizations, meetings are pretty much what we do.” If a meeting is ineffective or poorly organized, this time really could be put to much more productive use elsewhere.

Effectiveness 247

Effectiveness Efficiency Work Management Organic Leads 247

B2B Marketing Directions

MARCH 10, 2024

Source: Penguin Random House The idea that marketers need to think like world-class poker players may seem a little odd, but that's the primary lesson I take from Annie Duke's book, Thinking in Bets: Making Smarter Decisions When You Don't Have All the Facts (Portfolio/Penguin, 2018). She writes: ". our decisions are always bets.

Class 54

Class Planning Marketing & Strategy Act-On 54

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. Epic, breakout book.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

KoMarketing Associates

DECEMBER 22, 2017

“Digital Master” is the series of guidebooks (21+ books) to perceive the multi-faceted impact digital is making to the businesses and society, help forward-thinking organizations navigate through the journey in a systematic way. Digital Master" intends to throw some light to make such a journey adventurous and enjoyable.

Digital Transformation 120

Digital Transformation Marketing Management Advertising Agencies Efficiency 120

B2B Marketing Directions

NOVEMBER 19, 2023

In the 2022 edition of the content marketing survey by the Content Marketing Institute and MarketingProfs, only 29% of the B2B respondents said their organization was extremely or very successful with content marketing. One key to effective content marketing is having a well-designed content marketing strategy.

Terms and Conditions 54

Terms and Conditions Marketing & Strategy Marketing Strategy Content Marketing 54

Trade Press Services Newsletter

APRIL 4, 2024

As podcasts continue to grow in popularity, thought leaders and marketers are recognizing the value of being a podcast guest as part of an effective marketing program. Hosts book guests, produce episodes, and perform many other behind-the-scenes tasks that often go unnoticed. Show gratitude.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Vidyard

JUNE 8, 2022

You hear it within any sales organization structure: AE…SE…BDR…SDR. The sales organization structure can be complex at first glance, but once you have a better understanding of the typical roles that make up a sales organization, you’ll soon understand how they work together to build sales pipeline and keep money flowing into the business.

Organization 119

Organization Work Management Marketing Management Advertising Benchmark 119

Hubspot

SEPTEMBER 28, 2017

7 Habits of Highly Effective People Summary: The 7 Habits of Highly Effective People by Stephen R. Covey is a self-improvement book. I recommend starting that path by reading Stephen Covey’s best-selling book, The 7 Habits of Highly Effective People. That's why we summarized the entire book for you below.

Effectiveness 101

Effectiveness Terms and Conditions Work Management Lead Scoring 101

Sprout Social

SEPTEMBER 26, 2023

While millions are enthusiastic about embracing AI to achieve greater speed and agility within their organizations, there are others who remain skeptical—pretty common in the early phases of tech adoption cycles. Why organizations need an AI use policy Marketers are already investing in AI to increase efficiency.

Marketing AI 106

Marketing AI Enterprise Management Work Management Marketing Management 106

Biznology

MARCH 1, 2022

Karin Reed and Joseph Allen have written a great sequel to their book, Suddenly Virtual , titled, naturally enough, Suddenly Hybrid: Managing the Modern Meeting. It will help you figure out where an organization wants to land on the “hybrid meeting spectrum,” and remove any obstacles from fully realizing their benefits.

Terms and Conditions 104

Terms and Conditions Cold Calling Transparency Template 104

Marketing Insider Group

AUGUST 3, 2020

Account-based marketing (ABM) offers a lot of benefits to most B2B organizations. Clearly, ABM has an effect on sales – but is true alignment between both the sales and marketing departments in terms of goals, strategies, and key areas of focus entirely necessary in order for this type of marketing to be a success?

Account Based Marketing 339

Account Based Marketing ABM Top of Funnel Lead Ranking 339

Hinge Marketing

APRIL 8, 2021

Close to 67% of the study’s respondents rated it the most effective way to draw and grow their audience, which explains why nearly 75% of respondents used them as a technique to promote their expertise. Writing a book on any of your topics will put your thought leadership trail in another league. Conclusion.

Thought Leadership 111

Thought Leadership Press Ideal Customer Profiles High Quality Lead 111

Hinge Marketing

JULY 14, 2022

Close to 67% of the study’s respondents rated it the most effective way to draw and grow their audience, which explains why nearly 75% of respondents used them as a technique to promote their expertise. Writing a book on any of your topics will put your thought leadership trail in another league. Conclusion.

Thought Leadership 80

Thought Leadership Press Ideal Customer Profiles High Quality Lead 80

DemandBase

JULY 2, 2020

And we are thrilled that some talented folks from the Engagio marketing team have joined us here at Demandbase, so as a more powerful organization we’ll create even better content B2B marketers will enjoy. 10 Books to Make You a Better Marketer. I’ve put together a list of my top books to help you become a better marketer.

DemandBase 122

DemandBase Work Management Marketing Management Account Based Marketing 122

Marketing Insider Group

SEPTEMBER 25, 2020

But writing effective thought leadership content is no easy task. Luckily, writing effective thought leadership content is a skill that can be learned and perfected, with practice. Communicating with your audience in this way is also an effective way to improve your content. Quick Takeaways.

Thought Leadership 206

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 206

B2B Marketing Directions

JULY 9, 2022

In a 2021 survey of marketers by MarTech , two-thirds (67%) of the survey respondents said their organization had replaced at least one marketing technology application in the previous 12 months. The book focuses primarily on information technologies that an enterprise acquires to improve customer or employee digital experiences.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Vidyard

NOVEMBER 11, 2020

This is proven to be an extremely effective way to increase open rates and response rates and grab a coveted slice of your busy prospects’ attention. Otherwise, it’s more work to email videos—you have to record, host, and organize videos on your own. A video view is great, but a booked meeting is better.

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

Sprout Social

NOVEMBER 8, 2021

How to use Instagram Stories Highlights effectively. Consider creating a Highlight for each major facet of your business, or take a page out of Grove Collaborative’s book and create a Highlight for “Shop” that showcases their product varieties. Instead, take a page out of Whataburger’s book.

Effectiveness 136

Effectiveness Ideal Customer Profiles Profiling Paid Search Agency 136

Only B2B

AUGUST 31, 2023

Must Read: MQL to SQL Conversion Rate MQL Criteria: Identifying Potential Customers Effectively Potential clients who have expressed interest in your goods or services but haven’t quite developed to the point of being prepared for direct sales contact are known as marketing qualified leads (MQLs).

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking MQL Ideal Customer Profiles 62

Marketing Insider Group

MARCH 18, 2020

When your culture is set up to launch each employee to their own version of career superstardom, you’ve hit employee activation nirvana – a dream team of inspired, passionate experts who want their brand to succeed because their organization wants them to succeed. Their program includes a Governance system and available help and support.

Effectiveness 234

Effectiveness Peer-to-peer Guidelines Thought Leadership 234

B2B Marketing Directions

JUNE 4, 2022

Emphasis in original) What's In the Book The Context Marketing Revolution is organized in three major parts. Part Two (Chapters 3-8) - This part contains the core of the book. My Take The Context Marketing Revolution is an important book that should be on the reading list of most marketers.

Paid Search Agency 52

Paid Search Agency Buyer Personas Distribution Trigger Marketing 52

B2B Marketing Directions

JANUARY 21, 2023

A new book by Bev Burgess and Tim Shercliff fills this critical need. In 2017, she co-authored A Practitioner's Guide to Account-Based Marketing , which was the first (and, in my view, the best) full-length book about ABM. What's In the Book Account-Based Growth is structured in four parts. Burgess and Shercliff contend that ".

Account Based Marketing 52

Account Based Marketing Allocation Work Management B2B Thought Leadership 52

Convince & Convert

AUGUST 9, 2013

This week, Expion will send you a signed copy of Jay’s new book Youtility ! We’ll send you the book courtesy of Zena Weist and the good people at Expion. 2) The adoption and use of technologies and innovations around social that allow for more effective communications. Listen Now .

Organization 136

Organization Effectiveness Business Skype 136

Content Standard

AUGUST 6, 2021

The Skyword team is excited to share a handful of content marketing books that strike this perfect balance. These books can help you practice seeing from a perspective you don’t always get in branding documents. The Organized Mind: Thinking Straight in the Age of Information Overload by Daniel J. Direct without preaching.

Work Management 128

Work Management Marketing Management Content Marketing Planning 128

Martech

MAY 4, 2022

“For some organizations and some leaders, the core tenants of ABM truly are a revolution.” ” Traditional demand gen, by itself, isn’t enough to encompass an effective ABM strategy ; marketers need to treat ABM as a separate activity. Engaging buying committees through coordinated marketing and sales programs.

Account Based Marketing 106

Account Based Marketing ABM Webinar Metrics Effectiveness 106

ClickZ

SEPTEMBER 14, 2020

The poll found that immersive content was overwhelmingly used by the most effective marketers, versus static content like PDFs. Most companies don’t develop enough immersive content due to a lack of resources, in-house skills and buy-in from leadership and instead stick with static content such as blog posts and e-books.

Effectiveness 117

Effectiveness Content Paid Search Agency Barriers 117

Hubspot

DECEMBER 28, 2020

To learn how to conquer these challenges — plus many you haven't discovered yet — take a look at these books on remote work. Unlike many remote work books aimed at leaders and solopreneurs, Douglas, Gordon, and Webber focus on the front-line remote worker. I'd suggest other books, like Work-From-Home Hacks or the Holloway Guide.

Work Management 101

Work Management Peer-to-peer Best Practices Act-On 101

B2B Marketing Directions

NOVEMBER 27, 2022

Ann Handley's new book, Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content (John Wiley & Sons, Inc., Even better, you should just go ahead and buy Everybody Writes for yourself and use the holiday season to read and digest the many valuable insights the book contains. You read that right.

Paid Search Agency 52

Paid Search Agency Ethics Rules Amazon 52

Martech

FEBRUARY 21, 2023

It included a five-point framework for creating a high-performing organization: Proposition : Aligning and concentrating your marketing firm’s or in-house agency’s efforts with a focused vision, positioning strategy and value proposition. Focus makes running your organization much easier and more profitable.

Advertising Agencies 93

Advertising Agencies Organization Paid Search Agency Work Management 93