KoMarketing Associates

SEPTEMBER 10, 2019

When most people think of ecommerce, they tend to think of retail or “B2C” ecommerce. Marketing for B2B ecommerce gets almost no attention. B2B ecommerce” barely registers compared to the volume of searches for “ecommerce.”. B2B ecommerce marketing dwarfs B2C ecommerce. trillion by 2023.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Salesforce Marketing Cloud

JUNE 10, 2022

For healthcare businesses that manage sensitive personal data, the stakes are high — especially as they make major inroads to digital transformation and adopt healthcare ecommerce. So how do organizations establish trust and make it a defining aspect of their healthcare ecommerce initiatives? Here’s how to make it happen.

eCommerce 96

eCommerce Work Management Allocation Paid Search Agency 96

Optinmonster

AUGUST 14, 2023

Are you looking for a complete eCommerce launch checklist to ensure a successful takeoff of your online business? Starting an eCommerce store can be overwhelming. In this article, we’ll share a straightforward and easy-to-follow eCommerce launch checklist. ” But what is a good conversion rate?

eCommerce 52

eCommerce Top of Funnel Fulfillment Paid Search Agency 52

SmartBrief - Marketing

SEPTEMBER 28, 2023

Struggling with declining net profits and competition from other ecommerce platforms, Alibaba, China’s ecommerce titan, strategically invested in online shopping platform Taobao and achieved significant results in the first quarter. In its initial phase, Taobao seeks to establish a user-friendly platform for all merchants.

eCommerce 52

eCommerce Marketing & Strategy Co-Registration Marketing Management 52

Vidyard

NOVEMBER 11, 2020

In a sea of boring black and white text-based emails, a splash of color and personality will be a breath of fresh air to your prospects. It can be hard to convey personality over traditional emails, especially if creative writing isn’t your forté. The average person receives 121 work emails every day. Keep It Short and Sweet.

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

ClickZ

DECEMBER 2, 2019

As AI becomes more rooted in ecommerce, the gap between the capabilities of retailers utilizing AI vs those without it will grow too wide for a company without AI to stay competitive. And segmentation allows for a personalized experience, which many customers now expect. Personalization. CLV is key for long-term company growth.

eCommerce 85

eCommerce Ideal Customer Profiles Allocation Acquisitions 85

TrustRadius Marketing

DECEMBER 12, 2019

This article will dive into the nitty-gritty of what exactly ecommerce is, the 6 main types of ecommerce businesses, different types of selling and fulfillment models, and give you a quick primer on what ecommerce software is. What is Ecommerce? Types of Ecommerce Businesses. What is Ecommerce Software?

eCommerce 52

eCommerce Enterprise Management Work Management Marketing Management 52

Outgrow

MAY 3, 2021

How to Boost eCommerce Sales Using Interactive Content. It's a tool that accelerates the buyer’s journey, leading to an increase in your eCommerce sales. Firstly, Why Should You Use Interactive Content in eCommerce? Interactive content is essential in the eCommerce business’s sales process because: 1. Want to see how?

eCommerce 52

eCommerce Work Management Content Marketing Management 52

Mailmunch

MARCH 18, 2021

There’s a lot that goes into setting up an eCommerce store. This is where optimizing your eCommerce store comes in. . To help you with this, we’ve looked at 9 ways you can optimize your eCommerce store to improve your conversion rate and get started with your journey of making money online. .

Conversion Rate 84

Conversion Rate eCommerce Conversion Optimization 84

ATAK Interactive

NOVEMBER 19, 2019

In this post, we’ll go over 7 questions to ask when building a Magento B2B eCommerce store, some B2B specific question s , and even some more generic eCommerce questions. In answering these questions, you’ll be taking the first step to making your B2B eCommerce development project go smoothly. . Web Developer ?-

eCommerce 78

eCommerce Enterprise Management Work Management Marketing Management 78

Convert

DECEMBER 2, 2020

To put personalization back at the center of Amazon’s brand. The End of Machine Personalization. In talking about automatic personalization when it comes to Amazon, we immediately run into a problem: the company essentially invented the concept. Personalization by the Numbers. The focus of these techniques?

Amazon 88

Amazon Curation Personalization eCommerce 88

Marketing Insider Group

DECEMBER 8, 2020

eCommerce is fast becoming a necessity for B2B, as Forrester predicts it will hit $1.8 You also need either an eCommerce framework to sell physical products or a self-guided experience for users so they can purchase your app or service. Set up a quick consultation , and I’ll send you a free PDF version of my books.

Digital Transformation 277

Digital Transformation Marketing AI Work Management Marketing Management 277

Optinmonster

APRIL 8, 2024

It looks like this: According to a study by Baymard Institute , eCommerce websites should have 2 types of breadcrumbs: hierarchy- and history-based breadcrumbs. That’s where a ‘Back to results’ link like this one from Lowes comes in handy: Keep in mind that shoppers can land on your eCommerce product pages in a variety of different ways.

Product 94

Product Lead Ranking Urgency Marketing Cross-Selling 94

LeadSquared

FEBRUARY 3, 2021

eCommerce marketing automation is an opportunity to speed up, simplify, and improve your sales and marketing tasks. 5 Innovative eCommerce Marketing Automation Strategies Chatbots on social networks Loyal customer rewards Triggered emails Assessing potential customers Website personalization. So, let’s get started!

Marketing Automation Services 52

Marketing Automation Services eCommerce Marketing Automation Automation 52

Scoop.it

JUNE 1, 2021

Now let’s move on to the five main principles of curation that any eCommerce business should keep in mind while crafting their content marketing strategy. Unique content is the face of every eCommerce brand. They have a journal where they publish “tops” of books or selections of articles (see the screenshot below).

Curation 55

Curation eCommerce Content Marketing Brand Identity 55

ATAK Interactive

NOVEMBER 19, 2019

In this post, we’ll go over 7 questions to ask when building a Magento B2B eCommerce store, some B2B specific question s , and even some more generic eCommerce questions. In answering these questions, you’ll be taking the first step to making your B2B eCommerce development project go smoothly. . Web Developer ?-

eCommerce 60

eCommerce Enterprise Management Work Management Marketing Management 60

ATAK Interactive

NOVEMBER 19, 2019

In this post, we’ll go over 7 questions to ask when building a Magento B2B eCommerce store, some B2B specific question s , and even some more generic eCommerce questions. In answering these questions, you’ll be taking the first step to making your B2B eCommerce development project go smoothly. . Web Developer ?-

eCommerce 60

eCommerce Enterprise Management Work Management Marketing Management 60

SendX

SEPTEMBER 22, 2020

However, it may be not true and by putting effort into email eCommerce marketing, you will gain such a big boost in revenue that your competitors who focus on SMM only will ache to know what you do. eCommerce email marketing is a perfect tool for conversion and retention. So we have this urge to reply, forward, or start buying!

Email Marketing 195

Email Marketing eCommerce Newsletter Word of Mouth 195

TrustRadius Marketing

DECEMBER 20, 2019

This post walks through the 5 top ecommerce solutions for small businesses, based on third-party reviews collected on TrustRadius. Figuring out what type of ecommerce software will fit your business best can feel like an uphill battle, given how many options are available. WooCommerce). . Inclusion criteria.

Small Business Marketing 52

Small Business Marketing eCommerce Enterprise Management CMS Development 52

Ontraport

MAY 19, 2020

Turning leads into customers becomes much easier when a personal relationship develops. When customers engage with the personality behind your brand, they will be more open to hear about the relevant solution to their challenges you have to offer. In-person appointments. In-person appointments. Sales follow-up calls.

Sales Management 105

Sales Management Top of Funnel Process Automation 105

SendX

MAY 31, 2021

I love reading books, fiction, nonfiction, anything works. But I can’t compromise on my reading, so I ordered the book I want to read from a friend’s online bookstore. In a few days, I get another email which includes a bunch of other recommended books, similar to the ones I ordered. Let’s take a very basic example here.

Marketing Automation Services 195

Marketing Automation Services Marketing Automation Email Marketing Automation 195

SendX

JULY 1, 2021

VOC data can also serve you in personalizing your marketing. marketers reported seeing noticeable improvements due to personalization efforts. And 59% of customers report that personalization influences their shopping decisions. This can come in handy later with personalized marketing. year-over-year.

Business 354

Business Template Customer Satisfaction Analysis 354

Vidyard

FEBRUARY 2, 2021

Sales Videos Command Attention Because They’re Unexpected In a sea of boring black and white text-based emails, a splash of color and personality will be a breath of fresh air to your prospects. A sales video email allows you to share your personalized pitch in a format that’s fun and easy to engage with.

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65

Vidyard

NOVEMBER 11, 2020

Sales Videos Command Attention Because They’re Unexpected In a sea of boring black and white text-based emails, a splash of color and personality will be a breath of fresh air to your prospects. A sales video email allows you to share your personalized pitch in a format that’s fun and easy to engage with.

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65

SmartBrief - Marketing

OCTOBER 16, 2023

Guoji Technology, a data provider of social media, reports that topics related to emotional value on Little Red Book have garnered over 31.33 Most mentioned topics related to “emotional value” on Little Red Book: Growth, Feeling, Hope, Study, Family, Happiness etc. million views in the past 30 days.

Co-Registration 52

Co-Registration Allocation eCommerce Word of Mouth 52

SmartBrief - Marketing

OCTOBER 16, 2023

Guoji Technology, a data provider of social media, reports that topics related to emotional value on Little Red Book have garnered over 31.33 Most mentioned topics related to “emotional value” on Little Red Book: Growth, Feeling, Hope, Study, Family, Happiness etc. million views in the past 30 days.

Co-Registration 52

Co-Registration Allocation eCommerce Word of Mouth 52

Optinmonster

DECEMBER 27, 2023

Cialdini popularized the concept of scarcity as one of the 7 pillars of persuasion in his best-selling book Influence. It’s particularly useful for increasing eCommerce sales. Booking.com : Book Before It’s Too Late Scarcity examples are more common in marketplaces with fluctuating supply and demand of goods and services.

Examples 81

Examples Conversion Urgency Marketing Amazon 81

Hubspot

JUNE 3, 2020

The first time Amazon introduced me to the perfect book for me via their recommendation engine, I was completely awed. For instance, when I check Amazon's site, I can find numerous personalized recommendations just for me, and it still feels like a delight, every time. I mean, just what drives all this highly adaptive content?

Personalization 65

Personalization CMS Development Work Management Marketing Management 65

Marketing Insider Group

MARCH 2, 2023

Here are a few ideas: Incorporate calendars to facilitate easy appointment booking Service calculators to help potential customers find the right service and price point for their needs Reliable and accurate navigation menus on each page More stand-out buttons for email subscription, ebook downloads, social media accounts – you name it!

Design 225

Design Trends Paid Search Agency Lead Scoring 225

Marketing Insider Group

MAY 3, 2021

Have a Personality. Your brand personality will vary and shines through in your brand voice and tone. The idea is for the personality to be authentic and genuine, embodying whom your audience will trust. Showing off a personality also humanizes your brand. The eCommerce platform has a voluminous amount of content.

B2B Marketing 290

B2B Marketing Content Marketing B2B Thought Leadership Planning 290

Optinmonster

MARCH 22, 2023

Choose the RIGHT Upsell When you look at eCommerce upsell examples, you’ll see there are several types you can offer. If someone’s buying a book on marketing, there’s no point in recommending a book on childcare (which is cross-selling anyway). How To Upsell: Effective Upselling Tips More of a visual learner?

Examples 123

Examples Tips Cross-Selling Bundling 123

Martech

DECEMBER 23, 2021

It’s ensuring you’re not just doing things for the sake of doing it by the book — you’re going above and beyond to put your customers first, to think about the wider impact your marketing has and what it says about your business and the way it operates.”. Rise of ecommerce and data privacy. Here are some factors prompting this need.

Practices 110

Practices Brand Identity Branding Privacy 110

Martech

NOVEMBER 11, 2022

B2C marketers must understand the impact 24/7 internet access has on how and why consumers buy what they do – and provide relevant, personalized content and experiences with which their customers want to engage. Marketers can use email in any number of ways, but the key lies in delivering relevant, personalized information.

Digital Asset Management 113

Digital Asset Management Work Management Marketing Management Digital Experience Platform 113

Zoominfo

FEBRUARY 22, 2021

Gary got his start by building one of the first ecommerce wine sites, WineLibrary, but has since made himself a household name by becoming a serial entrepreneur and early investor in companies like Twitter, Tumblr and Venmo. She quite literally wrote the book on it. David Dulany. Trish Bertuzzi.

Social Media 205

Social Media Cold Calling B2B Thought Leadership Media 205

Webbiquity

MARCH 12, 2019

Ecommerce is great for everyday purchases. Only 19% of prospects want to connect with a sales person during the awareness stage, when they are first learning about a product; 60% don’t want to talk until they are in the consideration stage, after they’ve done their online research and created a short list.

Burn Rate 198

Burn Rate eCommerce Salesforce.com Click Rate 198

Optinmonster

NOVEMBER 17, 2023

Every year, thousands of eCommerce stores are launched globally. Thanks to the growing popularity of online shopping, Shopify has emerged as a market leader in the global eCommerce industry. Shopify owns 32% of the eCommerce platform market , making it among the top 5 eCommerce platforms in the world.

Paid Content 52

Paid Content Work Management Marketing Management eCommerce 52

ConvertKit

MAY 14, 2021

If you already have a site set up, adding an ecommerce tool to help you sell your ebook is actually pretty simple. Book formatting and rights management through Amazon’s Kindle services can cause headaches. Creators who publish via Amazon should expect to wait a few days before their book and listing details are fully live.

Marketing Websites 101

Marketing Websites eCommerce Top of Funnel Landing Pages 101