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Why we care about B2C marketing: A guide for marketers

Martech

B2B sales cycles tend to be longer (companies making software purchases, for example, will do extensive due diligence before investing in a product). Defined as marketing focused on creating and distributing online content (i.e., Defined as marketing focused on creating and distributing online content (i.e., Get MarTech!

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How to Market Content to Baby Boomers in 2022

ClearVoice

According to a Washinton Post report, customers 65 and older spent 49% more in 2020 than in prior years. You should also avoid writing long sentences and tightly-packed paragraphs to help boomers stay locked in. Facebook is a versatile content distribution platform. Baby Boomer demographics: Who are boomers?

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What is a Lead Magnet? 69 Proven Lead Magnet Ideas That Work.

Optinmonster

How to Distribute Your Lead Magnet. eBooks or lengthy reports may make your prospects feel overwhelmed. Lead magnets are the cornerstone to improving your conversion rates. While a tool like OptinMonster can get your offer in front of the right people, you still need the offer. What Is a Lead Magnet? What Makes a Good Lead Magnet?

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Outlining the Content Collaboration Process in Four Key Phases (Part 1 of 6)

ClearVoice

There’s never enough when it comes to content production and distribution. In HubSpot’s State of Inbound report , HubSpot Research found 53 percent of marketers believe inbound marketing gives their organizations higher ROI than outbound marketing. But, how can you get the writing done consistently? You embrace a process.

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Video Marketing Strategy: What You Need to Know to Succeed

Vidyard

Video in Business Benchmark Report Know where you stand, so you can stand out. Get the Report Create a Video Marketing Strategy Mission Statement Joe Pulizzi, Founder of the Content Marketing Institute, recommends you start your content marketing strategy with a mission statement. Now’s the time to put a strategy in place.

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Building Your Brand’s Omnichannel Customer Experience

Sharpspring

In a recent study of 46,000 shoppers at a major retail brand, it was revealed that 73% of shoppers used multiple channels during their typical purchase. In a recent study of 46,000 shoppers at a major retail brand, it was revealed that 73% of shoppers used multiple channels during their typical purchase. But does it work for B2B?

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The Ultimate Beginner’s Guide to Content Marketing [2023]

Optinmonster

Content marketers create, curate, share, and distribute quality content. Plus, WPForms will automatically display the data you collect in beautiful, interactive survey reports so you can visually see the results. First, there’s the content part. That’s stuff like blog posts, articles, podcasts, and videos.