The Effective Marketer

article thumbnail

The New Rules of Lead Generation: Book Review

The Effective Marketer

As I read the book I couldn’t help but notice that the author not only goes straight to the point (which is refreshing), he also shows a good deal of experience illustrating each lead generation tactic with clear examples. Display Advertising. Scott, for review. I hope the following review helps you make up your mind.

article thumbnail

The New Rules of Lead Generation: Book Review

The Effective Marketer

As I read the book I couldn’t help but notice that the author not only goes straight to the point (which is refreshing), he also shows a good deal of experience illustrating each lead generation tactic with clear examples. Display Advertising. Scott, for review. The author, David T. New and Old Rules. The Basics and More.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Best Practices for Webinar Landing Pages

The Effective Marketer

This is an example of a bad webinar registration page that has a tremendous amount of copy, each speaker bio is like a book which makes it look like a long list on the right way past the registration form. Make sure the title of the webinar is prominently displayed on top. Rackspace : Click to enlarge.

article thumbnail

The Opposite of Advertising « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Opposite of Advertising How can a company embark on an branding campaign without prominently displaying its logo? United States License.

article thumbnail

The Six Minutes Challenge

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Six Minutes Challenge Presentations can be boring. You have sat through your fair share of hour-long PowerPoint displays that were accompanied with a not so good speaker. United States License.

article thumbnail

get hired in marketing

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Get Hired in Marketing Want a marketing job? Then you have to first understand the rules of the game. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Planning 100
article thumbnail

Outlook Productivity Tips « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Outlook Productivity Tips How to use MS Outlook to become more productive Most people have MS outlook as their business email client, but very few really know how to take full advantage of all the options Outlook offers.

Planning 100