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Neuromarketing Books for Marketing to Brains

Writing on the Web

If you want to know more about how to write content that makes an impact on the brains of your readers, here are some interesting sites and books about the emerging field of neuromarketing. There are new neuromarketing companies and books galore, and I believe most offer important clues for content marketers.

Ning 100
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Book Review: The Truth About Search Engine Optimization

Webbiquity

Despite being a quick, almost breezy read (how often do you read that said about a book on SEO?), The structure of the book—10 sections divided into 51 brief chapters—keeps things moving along at a brisk pace without leaving out the most important information on each topic addressed. and social media activities.

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The B2B Manifesto: Trust Building Comes First

Writing on the Web

I call it misplaced timidity or fear of marketing ones own self. In online marketing it’s well known that the money is in “the list.&# That is, when you promote something, you need big numbers on your email marketing list in order to get enough responses, partly because people won’t always open your emails.

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Content Marketing Tasks: Practice Makes Progress

Writing on the Web

Other people tend to focus their online marketing on content; they write books and they publish blogs and newsletters… and they hate speaking. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Please share. Blog this on Blogger. Subscribe to the comments for this post?

Practices 100
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Blogging with Personality and Tim Ferriss

Writing on the Web

I don’t know if you’ve read Tim or not, but he’s a master at blogging and marketing his books. If you haven’t checked out these two books, do so now. Since reading the first 1/3 of his book on fitness in 3 days, I’ve lost those 3 lbs. Add this to Google Bookmarks. Post on Google Buzz.

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Compelling Content: Pushing Readers’ Hot Buttons

Writing on the Web

See the excellent book by Barry Feig for more about this: Hot Button Marketing: Push the Emotional Buttons that Get People to Buy ). Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Online Persuasion: Creating Desire. The Brain Science of Online Persuasion.

Digg 100
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Content Marketing Matters: What’s Your Brand Personality?

Writing on the Web

I am reading Dan Hill’s excellent book Emotionomics. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Online Persuasion: Seeing Through the Eyes of Your Customers. Emotional Attention + Memory = Content Marketing. Blog this on Blogger. Share this on del.icio.us.