Webbiquity

JULY 28, 2010

At roughly 340 pages of text plus another 42 pages of worksheets, this is a meaty book, but the end result of following Dave’s hour-a-day guide is a solidly justified, strategic social media marketing plan. The book begins with a fascinating trip through the early days of the web and the foundations of social media.

Social Media 100

Social Media Social Marketing Planning Media 100

Hubspot

SEPTEMBER 2, 2014

Five years ago, Digg was still a thing , Google still indexed tweets in search results , and Farmville was the most talked-about application on Facebook. To get an idea of what changes you can expect to see in the book, I invite you to take a look at the SlideShare presentation below. Inbound marketing is no different.

Inbound Marketing 28

Inbound Marketing Digg Hubspot Marketing Prospects 28

Convince & Convert

JULY 20, 2012

Digg died this week, basically, I guess Digg died several weeks ago but like it officially died this week. Digg died this week, basically, I guess Digg died several weeks ago but like it officially died this week. DJ Waldow: I think Stephen Covey died, that to me, that’s a little more real than Digg dying.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

Buzz Marketing for Technology

FEBRUARY 18, 2010

Weekends are devoted to Blog posts and writing the new book. A typical day starts at 6am with answering the new email that came in over night and then some morning reading in my RSS reader (see photo of this mornings Google Reader). Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit.

Social Media 100

Social Media Digg Media RSS 100

Writing on the Web

NOVEMBER 23, 2010

Related posts: Neuromarketing Books for Marketing to Brains. Besides sharing what neuromarketing is teaching us about the brain and marketing, there are tips here for most web-based content publications. I hope you enjoy it and learn something. Let me know if you have questions… Blog this on Blogger. Share this on del.icio.us.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Tomorrow People

SEPTEMBER 13, 2012

The recent sale of former social media darling Digg for $500,000 (it was valued at $175m four years ago) is a timely reminder that in the world of social media , nothing is forever. So how did Ryanair respond in the blog comments to someone letting them know there was a bug in the booking form? you're an idiot and a liar!!

Social Media 120

Social Media SIC Media Peer-to-peer 120

Writing on the Web

JANUARY 18, 2011

I don’t know if you’ve read Tim or not, but he’s a master at blogging and marketing his books. If you haven’t checked out these two books, do so now. Since reading the first 1/3 of his book on fitness in 3 days, I’ve lost those 3 lbs. Although the titles may seem ridiculous, don’t be put off.

Personalization 100

Personalization Digg Blogger Buzz 100

Buzz Marketing for Technology

APRIL 27, 2010

So I embarked on creating my 2nd book which is now available called Social Media and the Contact Center for Dummies , to help you to grasp the opportunities and challenges of working within the new social media market landscape. The result being faster turnaround on customer complaints, and increased responsiveness to customer needs.

Social Media 100

Social Media Contacts Media Digg 100

Buzz Marketing for Technology

MARCH 30, 2010

I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! A persona that would tell you what their favorite movie was, what their favorite music was, what their favorite TV show was, what their favorite books were, even their average age and marital status.

Buyer Personas 100

Buyer Personas Facebook Advertisements Advertising 100

Buzz Marketing for Technology

AUGUST 11, 2010

Although fundamentally different in nature – the targeting and efficiency of Facebook Ads will make it irresistible to marketers over the long term plus the increase in brand awareness and purchase intent doesn’t hurt either. We hope you agree! Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us.

Facebook 100

Facebook Advertisements Advertising Digg 100

Writing on the Web

APRIL 11, 2011

How can you make your writing interesting, more like a good movie or book? I’m reading a book by Ann Handley and C.C. This book will help you do that. And, it gets multiplied on websites, blogs, Facebook, LinkedIn, Twitter, and videos on YouTube, to the point that people tune out. Blog this on Blogger.

Rules 100

Rules Content Digg Custom Publishing 100

Writing on the Web

AUGUST 3, 2010

Blog to Book: Raise Your Hand in the Blogosphere. (Disclosure, this is my affiliate link and I whole-heartedly endorse this program because if you’re a coach, you most likely should be earning more~!). How To Raise Your Coaching Fees With Ease & Feel Great About It! Blog this on Blogger. Subscribe to the comments for this post?

Digg 100

Digg Buzz Blogger Tagging 100

Buzz Marketing for Technology

AUGUST 18, 2010

Furthermore everyone seems to have a book out on Social Media – heck I have 3 books on social media (2 out there and 1 on the way!) There seems to be tons of Social Media consultants and Directors of Social Media but will that party last? see my post on Fire your Director of Social Media ). So where do we go from here? Tweet This!

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Writing on the Web

AUGUST 17, 2010

First of all, we know they are really creative because they produce a lot of unique products – films, books, and blog posts that grab our attention. My husband, affectionately known as Attila the Honey, decided to write a book about 18 months ago. And I just finished editing the third book. His book blog is here.

Content Marketing 100

Content Marketing Tips Digg Content 100

Writing on the Web

DECEMBER 15, 2010

Good content builds momentum and always has an objective, according to Ann Handley and CC Chapman in their book Content Rules. Let me know which sites are tops in your book in the work you do… hit the comment link and submit. But unless you know what your audience wants, you’re shooting in the dark. They won’t stay.

Ning 100

Ning Digg RSS Aggregators 100

Webbiquity

SEPTEMBER 20, 2010

If I read a book and think it’s nonsense, I don’t review it. It’s always been my practice never to write anything overtly negative on my blog, on the simply philosophy that it never pays to make enemies. If I test a product or service and don’t see value in it, I don’t write about it. Share this on Bebo.

Digg 100

Digg Blogger Buzz Opinions 100

Writing on the Web

JANUARY 11, 2011

In his book Meatball Sundae , Seth Godin writes, “People just aren’t that good at remembering facts. Every time I read a book these days, they are full of stories. That’s what makes them successful as popular books. In another study, when information was labeled as fact, it was subjected to critical analysis.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

JUNE 23, 2011

I’m reminded of an excellent book on creating effective website design called Don’t Make Me Think. When it comes to content marketing , there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases. Blog this on Blogger. Share this on Facebook.

Tips 100

Tips Digg Ethics Content 100

LeadSquared

JULY 4, 2013

StumbleUpon is one of the more interesting social booking sites online. Digg is one of those social bookmarking sites that have an interesting concept. It is a completely user driven site where users can share (submit) their content and “Digg” what they like. Focused boards with themes enhances search ability. StumbleUpon.

Digg 52

Digg Best Practices User-Generated Content Marketing Management 52

Writing on the Web

JUNE 28, 2011

I’ll be posting some of the best tid-bits from all the books I read. If you’re interested in learning, hit the “Like&# button and become a regular reader/fan. It’s like an open buffet for people who like learning. Hope you “like&# it! Blog this on Blogger. Subscribe to the comments for this post?

Facebook 100

Facebook Ideal Customer Profiles Digg Buzz 100

Buzz Marketing for Technology

NOVEMBER 13, 2009

Consider that in Malcolm Gladwell’s latest book The Outliers he goes into a discussion about Violinists and how long it takes them to become a master at their craft. So without spoiling the book for you – the bottom line was – it takes 10,000 hours to become a Master Violinist. Well it’s the latter part that is the hard part.

Social Media 100

Social Media Social Marketing Media Digg 100

Writing on the Web

JUNE 18, 2010

I’m reading Tony Schwartz new book “ The Way We’re Working Isn’t Working.&#. While routine and structure keep us on track, we need to “get out of our own yard&# and get out of the office for renewal and regeneration. I’ll be back next week. Namaste… Share this on Bebo. Blog this on Blogger.

Ning 100

Ning Digg Buzz Blogger 100

Buzz Marketing for Technology

FEBRUARY 4, 2010

I picked this saying up from Gary Vaynerchuk’s new book called Crush It. I really liked the idea of content having dual purposes and not just the purpose of posting to your website or blog. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good?

Digg 100

Digg B2B Marketing Thought Leadership Content 100

Buzz Marketing for Technology

NOVEMBER 3, 2009

Back in the year 2000, Malcolm Gladwell published his landmark book called The Tipping Point. In his book, Gladwell describes “agents of change&# like the Connectors who are the people who “link us up with the world”. Let me explain …. He characterizes these individuals as having social networks of over one hundred people.

Contacts 100

Contacts Tips Digg Social Media 100

Writing on the Web

SEPTEMBER 23, 2010

Tags: Content Marketing E-Books On Writing Better Writing for the Web blog content content marketing with blogs converting readers to clients list building Online Marketing social proof trust building writing on the web.

Ad Building 100

Ad Building B2B Digg Trust Marketing 100

Buzz Marketing for Technology

JUNE 9, 2010

At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. The Bottom Line – The Fate of B2B Companies Rests in the hands of Just a Few People! Tweet This! Share this on Facebook. Share this on Linkedin.

B2B Marketing 100

B2B Marketing BtoB Digg B2B 100

Writing on the Web

JULY 22, 2010

We were having a book signing party to celebrate the publication of Rob’s first two novels, Die Laughing and Future Schlock. Don’t study how others write, or how books should be written: It’s more important to just get started, get your stories going. What creative writing tips would you offer to budding writers?

Creativity 100

Creativity Tips Ning Digg 100

Buzz Marketing for Technology

MAY 11, 2010

I have been in talks with a few companies lately about their social media efforts especially when it comes to supporting customers using social media ( the topic of my new book ). And I have noticed a difference between the successful ones and the not so successful ones. It comes down to one basic organizational difference …. Tweet This!

Social Media 100

Social Media Media Digg Linkedin 100

Buzz Marketing for Technology

MARCH 25, 2010

Also if you are interested in checking out my new book Social Media and the Contact Center you can sign up for a free copy here. This is a special limited time offer for my readers as we wait for the book to be published at the end of April. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us.

Service 100

Service WOM RSS Digg 100

Writing on the Web

JANUARY 12, 2011

This was a theme in the wonderful book by Rosamund and Benjamin Zander, The Art of Possibilit y. I’m re-reading a great book by Jim Loehr, The Power of Story: Rewrite Your Destiny in Business and in Life (Free Press, 2007). In fact, our stories matter more than what actually happens to us. You also reveal your values and purpose.

Content Marketing 100

Content Marketing Tips Digg Ideal Customer Profiles 100

Webbiquity

JANUARY 10, 2010

Aaron interviews Ben and Karl from Conversion Rate Experts (CRE) by SEO Book. What is clear is that, regardless of the precise figure, a significant majority of clicks go to organic results; therefore, smart marketers will invest in both paid search and organic SEO. Share this on del.icio.us. Post this on Diigo. Share this on Reddit.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100

Buzz Marketing for Technology

FEBRUARY 16, 2010

I picked this saying up from Gary Vaynerchuk’s new book. Your Content engine should be able to answer all these questions – and when you do then you will be able to use your Content as Media! Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good?

B2B Marketing 100

B2B Marketing Media B2B Digg 100

Writing on the Web

MARCH 7, 2011

Link to sources, other web pages, books, other experts as often as you can. Link to an important keyword in the first paragraph if you can. Link to definitions on Wikipedia of the most important keywords whenever you can. Write at least 300 words. Each post should have hyperlinks for every 120 words. Blog this on Blogger. Post on Google Buzz.

SEO 100

SEO Tips Digg Blogger 100

Writing on the Web

FEBRUARY 14, 2011

In his best-selling book Story: Substance, Structure, Style, and the Principles of Screenwriting , published in 1997 by Harper-Collins, master screenwriter Robert McKee argues that stories “fulfill a profound human need to grasp the patterns of living—not merely as an intellectual exercise, but within a very personal, emotional experience.”.

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Buzz Marketing for Technology

JANUARY 14, 2010

The #1 question I get about Facebook Marketing (because of my book Facebook Marketing for Dummies) – is what do I do now after I set up my Facebook page for my business? They spend lots of time building the perfect blog, the perfect Facebook page, the perfect Twitter page but then have no plan for a sustained content creation.

Ad Building 100

Ad Building Brand Identity Branding Digg 100

Writing on the Web

DECEMBER 13, 2010

Other people tend to focus their online marketing on content; they write books and they publish blogs and newsletters… and they hate speaking. (Which is why they are my clients … they need content and they need to publish on the web – blogs, e-newsletters, ebooks, etc.). Please share. Blog this on Blogger.

Practices 100

Practices Content Marketing Digg Content 100

Writing on the Web

MAY 25, 2011

Author Erica Nelson is the author of two books, “ Prospect When You Are Happy ,” about the key of changing your mindset to generate results you seek, and the most recent “ Happiness Quotations: Gentle Reminders of Your Preciousness.” Just let the critical mind take a quick nap while you blossom with energy and wisdom. Blog this on Blogger.

Digg 100

Digg Blast Campaigns Buzz Blogger 100