Trade Press Services Newsletter

APRIL 4, 2024

Hosts book guests, produce episodes, and perform many other behind-the-scenes tasks that often go unnoticed. Express gratitude with a thank you email after the booking, verbally during the interview, and again after the episode airs. Are you interested in getting booked as a podcast guest or want to learn more about podcasting?

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. Epic, breakout book.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Heinz Marketing

SEPTEMBER 26, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing In this blog, I continue to summarize April Dunford’s book on positioning, “ Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It ”. For part one of this book summary and learnings, please see my blog written here.

Positioning 68

Positioning Effectiveness Template Comparison 68

Hinge Marketing

OCTOBER 31, 2019

At Hinge, we write and talk a lot about differentiation. Meet the not-so-differentiated firms. In this post, we’re going to focus on the worst offenders: a dozen so-called differentiators that haunt professional services firms like bats—and suck the life out of otherwise promising brands. . 12 Not-So-Fresh “Differentiators”.

Differentiation 91

Differentiation Work Management Marketing Management Service 91

OnMessage

FEBRUARY 2, 2021

“Clarity and agreement around the uniqueness of a company, its root source of competitive advantage, sound like an obvious requirement to run a business … but in our experience, this is not as common as you might think.” — Excerpt from “Repeatability” In their book “Repeatability,” Chris Zook and James Allen analyzed the characteristics [.].

Differentiation 69

Differentiation Business Companies 69

Webbiquity

MARCH 2, 2017

But sales pros who’ve read Bosworth’s book often have two reactions: 1) It’s an incredibly valuable guide, particularly when selling complex, high-value products, but 2) it’s incomplete, not delving deeply enough into question design, particularly for open queries. Deb Calvert. Issue questions. Solution questions.

Ethics 100

Ethics Differentiation Comparison Buyer Need 100

B2B Marketing Directions

AUGUST 20, 2023

Source: BenBella Books, Inc. A new book by Allen Adamson - Seeing the How: Transforming What People Do , Not Buy, to Gain Market Advantage (Matt Holt, an imprint of BenBella Books, Inc., Allen Adamson argues that customer experiences are now responsible for more growth than product or service differentiation.

Ad brokers 40

Ad brokers Work Management Marketing Management Trigger Marketing 40

Thinkers360

MARCH 31, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today !

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Thinkers360

MARCH 22, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Outreach

DECEMBER 18, 2019

We’ve compiled a list of five must-read books for sales operations leaders to help you support your sales team with day-to-day tactics or a winning long-term strategy. Sales Engagement is the first step towards differentiating yourself and connecting with your prospects. This book is a must have for any sales operations leader.

Lead Ranking 80

Lead Ranking Forecasting Paid Search Agency Buyer's Journey 80

chiefmartech

JANUARY 18, 2021

It is, by far, the best book I’ve read explaining the real dynamics of modern software to business executives. And to have a differentiated customer experience, you can’t buy it entirely off-the-shelf. One last point from the book that I’ll leave you with: code is creative. Jeff’s #1 piece of advice?

CMO 101

CMO Work Management Marketing Management API 101

Ambal's Amusings

DECEMBER 20, 2012

Name: ‘Conversations That Win the ComplexSale: Using Power Messaging to Create More Opportunities, Differentiate your Solutions, and Close More Deals. You must differentiate yourself from the competition—or you will lose out. Who is the book intended for? This book is for marketers. Top 3 takeaways from the book.

Differentiation 100

Differentiation Content Marketing Content Twitter 100

Convince & Convert

FEBRUARY 16, 2016

There are a LOT of business books out there. But rarely—very rarely—a book emerges that changes the way you think about books. Brian Solis’ new book: X – The Experience When Business Meets Design turns the business book trope on its ear. This is a book you simply must be able to hold).

Differentiation 75

Differentiation Paper Pricing Price 75

Thinkers360

MARCH 1, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today !

Education 128

Education B2B Thought Leadership Thought Leadership Lead Scoring 128

Circle Studio

MARCH 12, 2020

While blogs, podcasts, video and other online content has taken center stage, good old-fashioned, printed books still remain a great way to get inspiration and stay ahead of the marketing curve. So here’s a list of 15 marketing books that are sure to educate you and inspire your modern B2B marketing. ABM is B2B. The Power of Moments.

Work Management 78

Work Management Marketing Management B2B Marketing Marketing Analytics Tools 78

Thinkers360

MARCH 8, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today !

B2B Thought Leadership 127

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 127

Webbiquity

JULY 18, 2013

In an era of increasingly transparent pricing, interchangeable products, and uniformly adequate service, the only remaining differentiator may be the “soul” of a company: is your organization the type of enterprise that people want to do business with? What do you stand for? But it can be nurtured and encouraged.

Advertising Agencies 100

Advertising Agencies Transparency Social Media Amazon 100

Thinkers360

MARCH 8, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! 47 Philip Ideson Art of Procurement Contact Philip Ideson Score: 32.79

B2B Thought Leadership 125

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 125

Webbiquity

JUNE 24, 2013

The book works well on several levels, and though it’s most valuable to practitioners—those who actually envision, specify, create, repurpose, and promote business content— it’s also helpful for senior executives charged with developing content strategy and coordinating creative efforts. Book Reviews Content Marketing'

Rules 100

Rules Content Paid Search Agency Lead Scoring 100

Thinkers360

APRIL 7, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today !

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

B2B Digital Marketer

SEPTEMBER 30, 2021

In this episode, Mark Colgan shares how you can get booked on podcasts, grow your reach, and potentially increase your revenue. 31:53 – How to differentiate yourself from the overabundance of content and new podcasts. 34:59 – The rate or percentage of good and bad podcast booking agencies. Mark’s LinkedIn: [link].

Top of Funnel 52

Top of Funnel Digital Marketing Funnels Work Management Paid Search Agency 52

Thinkers360

MARCH 22, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! 50 Simon Hartley Quantinuum Contact Simon Hartley Score: 30.79

B2B Thought Leadership 104

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 104

Vision Edge Marketing

OCTOBER 23, 2023

They explained that positioning is the battle for the mind which became the title for their very popular book, Positioning: The Battle for Your Mind. Clarity : A strong positioning framework should provide a clear and concise statement that defines the unique value and differentiation of a product, service, or brand.

Positioning 216

Positioning Best Practices Differentiation Touchpoints 216

B2B Marketing Directions

AUGUST 13, 2022

The Thesis of the Book The basic thesis of The Organic Growth Playbook is relatively simple. The authors contend that the conventional approach to marketing - which is primarily focused on differentiating a product or service in the minds of potential buyers - isn't a reliable way to drive revenue growth for most companies.

Organization 52

Organization Marketing Management RFP Barriers 52

Thinkers360

APRIL 14, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today !

B2B Thought Leadership 70

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 70

TaylorMadeIn KEW

NOVEMBER 26, 2017

In just one week – on 3 rd December – my book B2B Marketing Strategy: differentiate, develop and deliver lasting customer engagement will finally be released! In the publishing world, there is such a big gap between the final manuscript submission and the actual book release date that I haven’t really thought that much about it lately.

B2B Marketing 0

B2B Marketing Marketing Proposals B2B Custom Publishing 0

Thinkers360

MARCH 16, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today !

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Biznology

JULY 27, 2015

Most of you know that I don’t do a lot of book reviews. The main reason for that is that I actually read all the books I review. I don’t write negative reviews, because why would you need to be warned away from a book? But this book I read really quickly, because I couldn’t stop. Make time for this book.

Content Marketing 80

Content Marketing Content Differentiation Impressions 80

Biznology

APRIL 8, 2021

B2B companies make three big mistakes in their messaging: They fail to differentiate themselves from their competitors. I really like how you begin your message strategy development with differentiation and positioning. Differentiation is essential if a company has any hope of claiming a position in its market.

B2B Marketing 196

B2B Marketing B2B Differentiation Paid Search Agency 196

Thinkers360

FEBRUARY 16, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! Contact Kevin Giblin Score: 32.40

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

DivvyHQ

OCTOBER 3, 2018

“Losing yourself in a book is the ultimate relaxation.”. A book is often the perfect prescription for doubt removal too. A book is often the perfect prescription for doubt removal too. Here we prescribe eight books to the modern content marketing leader. It blows all other books on culture right out of the water.”.

Work Management 78

Work Management Content Marketing Advertising Agencies Planning 78

Marketing Insider Group

JULY 14, 2021

Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. E-Books or Whitepapers. E-books and whitepapers can both be used to demonstrate your industry expertise. E-books are written for non-experts and include introductory, educational content. Image Source.

Sales Qualified Leads 362

Sales Qualified Leads Lead Scoring Lead Ranking Leads 362

Hubspot

FEBRUARY 17, 2017

With a perpetually incomplete to do list, an eternal quest for work-life balance, and ongoing efforts to keep up with the latest creative trends, where the heck are we supposed to find time to do something like, say, read a book? 9 Marketing Books to Read This Quarter. Read This Book If You: Want to boost the virality of your content.

Amazon 78

Amazon Word of Mouth Advertising Agencies Viral Marketing 78

Vidyard

NOVEMBER 6, 2018

These team of sales development representatives (SDR) are using personalized 1-to-1 videos to stand out, book more meetings, and cush their quotas. is clearly differentiating themselves from competitors and booking more meetings with key prospects. —the sales development team at Punch!

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

Hinge Marketing

JANUARY 6, 2016

Strong brand differentiation drives growth. “We’re a full service tech firm, won’t we be limiting ourselves—and potentially turning away business--if we differentiate too specifically? . The first thing you will want to do is identify what your firm’s key differentiators are. Is it provable?

Differentiation 48

Differentiation Brand Identity Branding Word of Mouth 48

Sharpspring

JANUARY 29, 2020

Keep reading for tips on how to effectively differentiate your brand voice and set your company apart. Using Marketing Voice as a Differentiator. To demonstrate the impact of brand voice as a differentiator, let’s take a look at three products that do largely the same thing: small business accounting. Image Source.

Differentiation 52

Differentiation Marketing Automation Services Brand Identity Branding 52

Hinge Marketing

FEBRUARY 5, 2016

A well thought out differentiation strategy will help your firm and brand identify, express, and reinforce you’re the unique characteristics that set you apart in the market. What is differentiator? Differentiators are things about your firm that makes you meaningfully different from other firms in the same industry.

Differentiation 48

Differentiation Webinar Metrics Marketing & Strategy Training 48