WebMarketCentral

OCTOBER 7, 2005

Her book Dickless Marketing: Smart Marketing to Women Online is raising eyebrows and helping smart marketers improve their results, and her witty and widely-read blog was honored as one of the Best Blogs of 2005 by Marketing Sherpa. And, I wrote a book on Smart Marketing to Women Online. The experience was less than pleasant.

Differentiation 20

Differentiation Buzz Custom Publishing Copyright 20

WebMarketCentral

AUGUST 2, 2005

WMC: What is your key differentiator (or differentiators), that is, what separates you from your competition? Check it out at [link] In 2002, I wrote my first book, The Marketing Toolkit for Growing Business , and it has really helped expand my business. You analyze, plan, implement, and then analyze again.

Work Management 20

Work Management Small Business Marketing Differentiation Consulting 20

WebMarketCentral

MAY 20, 2009

Lesson: vet all choices against the basics: • Does it clearly differentiate our company? • Bulldog Solutions ’ logo is so memorable that it wins in my book. To use the logo in reverse (white on blue site header) we had to nearly double the letters’ width. I should have followed the same process we use with our clients. inches wide.

Bulldog Solutions 20

Bulldog Solutions Web 2.0 PageRank Banners 20

WebMarketCentral

FEBRUARY 20, 2008

Selling the Benefit: Duracell by Marketing Genius from Maple Creative Blogger Skip Lineberg praises a Duracell campaign that creatively and effectively focuses on product benefits in crucial situations—such as in heart monitors and fire alarms—to differentiate a commodity product. Can you buy customer loyalty?

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20