Buzz Marketing for Technology

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How to develop Thought Leaders

Buzz Marketing for Technology

These days many professional services and technology firms looking to differentiate themselves lean on an age old technique of creating thought leadership. But truly differentiated and provocative thought leadership is actually hard to come by. He also played a key role in promoting three best-selling books.

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Facebook Marketplace - Time to take another look

Buzz Marketing for Technology

I am sorry I haven't updated my blog in a while - with my new job and writing the book on weekends - spare time has been even more at a premium! This site is truly a differentiated offer compared to eBay and Craigslist as as Facebook integrated in more payment features on the Facebook platform - this could become a real killer ap.

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Reflections on Knowledge Management and Organizational Innovation: Dr. Kirby Wright on Personal Knowledge Management (PKM)

Buzz Marketing for Technology

A professonal diary of learning and reflection on knowledge management and what Im calling organizational innovation (differentiated from product/service innovation). Reflections on Knowledge Management and Organizational Innovation. Thursday, May 29, 2008. Dr. Kirby Wright on Personal Knowledge Management (PKM).

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No Straight Lines / A conversation on the nature of knowledge work

Buzz Marketing for Technology

the differentiation of the support required for the mechanised work that produces widgets from work that requires support to share and create knowledge. The latter pair may of course work together at some point in the future, whereas work for a philosopher is argument, and a good controversy will almost certainly result in higher book sales.

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Personal anticipated information need

Buzz Marketing for Technology

This includes content in various forms (documents, Web pages, mail, notes, calendars, address books, etc.), Proposition 2: Individuals have differential sensitivity and reactions to personal, anticipated information need. Book selection. The theory of book selection for public libraries. Dervin, B., & & Nilan, M.

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Interview with Simon Sinek – Start With Why

Buzz Marketing for Technology

I had a chance to catch up with fellow author, Simon Sinek to discuss his book called – Start With Why at the World Business Forum held in New York at Radio City Music Hall on October 7-8. For those that follow this blog but are not yet familiar with your book Start with Why , give us little background. Everybody knows what they do.

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A Behavioral Model of Information Seeking on the Web

Buzz Marketing for Technology

One version of the model describes six categories of information seeking activities as generic: starting, chaining, browsing, differentiating, monitoring, and extracting. During Differentiating , the individual filters and selects from among the sources scanned by noticing differences between the nature and quality of the information offered.