InsightSquared

MARCH 9, 2020

This International Women’s Day, we’d like to give a shoutout to women leaders in the tech industry, especially those in sales leadership positions. Named one of the Most Powerful and Influential Women in California and Top 50 Sales and Marketing voices by LinkedIn, Tiffany has changed how companies engage with customers and grow business.

B2B Thought Leadership 218

B2B Thought Leadership Linkedin Thought Leadership B2B Sales 218

Martech

APRIL 3, 2023

The people in this group have authored enough important and influential business books to stock a library. That’s also the name of his LinkedIn networking group for content professionals, which has more than 15,000 members. Website: ALeeJudge LinkedIn: ALeeJudge (20K followers) Twitter: @ALeeJudge (11.6K followers) A.

Content Marketing 109

Content Marketing Marketing Agencies 2 Paid Search Agency Advertising Agencies 109

ClearVoice

APRIL 30, 2020

Your LinkedIn summary — aka the “About” section — might be the most important part of your LinkedIn profile. It’s time to make the most of yours — have a look at the LinkedIn summary examples and expert advice below to find out how. Figure out why you’re on LinkedIn: What are you trying to accomplish?

Linkedin 102

Linkedin Work Management Enterprise Management Ideal Customer Profiles 102

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. Heidi Medina She is a LinkedIn coach with years of experience in her pocket.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Zoominfo

FEBRUARY 22, 2021

But in reality, many people who work in sales are also motivated to help other salespeople succeed and advance their careers. Even with just 140 characters, he manages to really get to the heart of what position you need to take during tough sales calls, and how to advance your career in sales. She quite literally wrote the book on it.

Social Media 205

Social Media Cold Calling B2B Thought Leadership Media 205

SocialPilot

DECEMBER 6, 2023

Write out a plan to help you develop each section and stick to it. It’s not enough to let people know that you’re the King or Queen of something, you actually have to work to make this true. You can use a Facebook analytics tool to see what’s working for you. Mohammed Ali wasn’t the greatest just because he said he was.

Personalization 89

Personalization Brand Identity Branding Tips 89

markempa

MARCH 16, 2015

Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. Here are some ways to make the most of LinkedIn for lead generation: 1.

Linkedin 120

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 120

Vidyard

NOVEMBER 6, 2018

These team of sales development representatives (SDR) are using personalized 1-to-1 videos to stand out, book more meetings, and cush their quotas. —the sales development team at Punch! is clearly differentiating themselves from competitors and booking more meetings with key prospects.

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

Marketing Insider Group

JULY 28, 2020

A LinkedIn report found that 78% of IT buyers seek information when looking for a provider. Many tasks or activities within content marketing work well with automation. There are other content and tech-focused positions that are usurping traditional CMO positions. That’s an overly broad generalization.

CMO 323

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 323

Thinkers360

APRIL 7, 2024

Thought Leader and Influencer Interview Thinkers360 thought leader interviews profile prominent members of the Thinkers360 community who embody the power of ideas in their work. My commitment to mentorship and leadership development is a testament to my belief in the transformative power of effective leadership.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Work Management Advertising Agencies 52

Vidyard

FEBRUARY 2, 2021

Sales videos are when salespeople record videos to send to prospects—via email, LinkedIn, or another channel—to increase responses. Otherwise, it’s more work to email videos—you have to record, host, and organize videos on your own. Keep It Short and Sweet The average person receives 121 work emails every day.

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65

Pam Didner

AUGUST 4, 2021

This includes motivating through fear, which I’ll delve into more in the positive reinforcement advocacy section of this post. But let’s talk about both tangible and intangible factors that are crucial as you develop your leadership process. These are achievable through several key methods. Keep reading for that and more.

Planning 120

Planning B2B Thought Leadership Leads Lead 120

Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. In addition, some acclaimed authors returned with new books. Drivers of content marketing. Aha,” I said.

Work Management 91

Work Management Advertising Agencies Marketing Management Content Marketing 91

Vidyard

NOVEMBER 11, 2020

Sales videos are when salespeople record videos to send to prospects—via email, LinkedIn, or another channel—to increase responses. Otherwise, it’s more work to email videos—you have to record, host, and organize videos on your own. Keep It Short and Sweet The average person receives 121 work emails every day.

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65

Martech

MARCH 31, 2023

That’s why as martech professionals, we need to develop our skills and knowledge constantly. Take advantage of opportunities to develop interpersonal skills. And don’t forget to learn about the skills of those you work with. Professional development doesn’t have to be expensive and time-consuming.

Work Management 95

Work Management Marketing Management Training Vendors 95

Martech

SEPTEMBER 1, 2023

As AI-based applications make their way into enterprise organizations, here’s how to ensure you are in a position to use them properly. One colleague forwarded a LinkedIn post from Eric Partaker with a graphic (created by generative AI!) Yesterday, I spent 45 minutes booking what should have been a simple short-haul flight.

Marketing AI 126

Marketing AI Ethics Planning Touchpoints 126

Zoominfo

JUNE 12, 2019

Through Sales Gravy, Jeb has worked with numerous Fortune 500 companies to build top-performing sales teams, including Paycom & Autozone, just to name a few. In fact, her latest book, The Sales Development Playbook , was an Amazon #1 bestseller! Trish is also a renowned author. Tiffani Bova ( @Tiffani_Bova ).

B2B Sales 188

B2B Sales B2B B2B Thought Leadership Zoominfo 188

Pam Didner

SEPTEMBER 8, 2021

During my coaching sessions, people often ask me what skill set they need to prepare for a CMO or VP of Marketing position. Another common question is “how to accelerate” the pace required to reach an executive position as early as possible. It’s your responsibility to develop your soft skills continuously.

Planning 121

Planning Marketing Analytics Tools Ad Building Work Management 121

Martech

JANUARY 4, 2023

They always know the best practices and latest developments and they’re happy to share them. LinkedIn: DaveGerhardt (150K followers). Matt is the founder of Heinz Marketing, author of a slew of essential B2B books including “The Predictable Pipeline, The Modern Marketer’s Field Guide and Full Funnel Marketing.”

Marketing Analytics Tools 122

Marketing Analytics Tools B2B Marketing Enterprise Management B2B 122

Marketing Insider Group

SEPTEMBER 28, 2020

By putting extra time into developing high-quality content with original ideas and opinions, you can clearly stake your position as a leader rather than a follower. LinkedIn research shows that 58% of decision-makers read at least an hour of thought leadership content each week. Microsoft “Stories”.

Thought Leadership 326

Thought Leadership Enterprise Management Work Management Marketing Management 326

Webbiquity

MAY 4, 2021

But the company is seeing more traction on LinkedIn, Twitter, and Clubhouse , where B2B marketing experts and brands are leveraging the power of influencers to promote their products. Tom: What inspired you to work on a solution to this particular problem? And so far it’s worked out. The Company. Year founded: 2016.

Work Management 289

Work Management Marketing Management Paid Search Agency Peer-to-peer 289

Thinkers360

APRIL 18, 2024

At a Glance Aruna Ravichandran SVP & Chief Marketing and Customer Officer for Webex, Cisco Focus Areas : Marketing, Cloud, DevOps, IT Operations Thinkers360 In-Depth Profile & Portfolio: Aruna Ravichandran Social Media: LinkedIn | X Books: DevOps for Digital Leaders , The Kitty Hawk Venture.

B2B Thought Leadership 52

B2B Thought Leadership Work Management Ideal Customer Profiles Enterprise Management 52

Vidyard

NOVEMBER 6, 2018

These team of sales development representatives (SDR) are using personalized 1-to-1 videos to stand out, book more meetings, and cush their quotas. the sales development team at Punch! is clearly differentiating themselves from competitors and booking more meetings with key prospects. The Video Selling Connector: Punch!

Video Marketing 65

Video Marketing Sales Cycle Work Management Marketing Proposals 65

SpotMe Blog

MAY 11, 2023

We’ve worked with 50+ MedComms agencies in the 20+ years we’ve been in the event tech industry. They have the experience and know-how to create messaging campaigns, design creative materials, develop digital solutions, and provide strategic counsel on all your healthcare events. How can they best help with planning and execution?

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Marketing Insider Group

MAY 18, 2020

And that comes from developing content that answers the questions your audience is asking. Some additional thought leadership research: According to a thought leadership study by LinkedIn, 58%of buyers read one or more hours of thought leadership each week. It’s not dependent on having a certain pedigree.

Thought Leadership 359

Thought Leadership B2B Thought Leadership Research Practices 359

Thinkers360

FEBRUARY 28, 2024

Analyst Relations (AR) and B2B Influencer Relations programs work hand-in-hand as strategic arms, elevating your brand within your target market. Such alliances empower enterprises to navigate shifting markets with renewed vision, positioning themselves not just with products, but with pioneering thought leadership.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

B2B Digital Marketer

APRIL 13, 2023

Mastering Radical Relevance: Empathy, Messaging, and Persistence in Sales and Marketing In this episode of B2B Digital Marketer, we explore the concept of value proposition and how it’s more than just an elevator pitch or value positioning statement. 39:17 – Develop value proposition and positioning statement.

Business 52

Business Trust Marketing B2B Sales Relevance 52

Onalytica B2B

MAY 29, 2018

She’s a licensed Professional Engineer in the State of Florida, with 6 years of experience working as a data professional. I worked as a professional engineer before going into data science, but long before that I was already working with analytics to solve complex problems. plavookac – Jelena Jovanovic: Web Development.

Work Management 213

Work Management Marketing Management Peer-to-peer Training 213

6sense

FEBRUARY 15, 2022

Rob Simmons has led software sales teams for 10 years, separating his team from the competition by investing in his people, leveraging a best-in-class sales tech stack, and developing scalable sales processes. Connect with Rob on LinkedIn and Twitter. It’s the nature of the work. Developing BDR Superstars. Coachability.

Best Practices 71

Best Practices Work Management Marketing Management Marketing Automation Services 71

SmartBug Media

JANUARY 16, 2023

For B2B companies, 2022 was one for the books—and, unfortunately, there’s no guarantee that 2023 will be any easier. Don’t be afraid to develop more than one target persona. Develop Offers That Strike a Chord (in a Good Way). E-books, checklists, worksheets, and other gated content offers are not exclusive to B2C businesses.

Inbound Marketing 98

Inbound Marketing B2B Marketing Marketing & Strategy Marketing Strategy 98

Heinz Marketing

OCTOBER 22, 2021

With the year we’ve just had, it’s easy to fall into a rut in your current position. Of course there are books available on every topic imaginable, and maybe you have a stack sitting unread on your shelf like I do—but books can take a lot of time and focus to read. Here’s a quick guide on finding and joining groups on LinkedIn.

Planning 115

Planning Work Management Marketing Management Marketing Automation Services 115

Vidyard

MARCH 30, 2022

Anything from best practices, new tactics, and really, anything that will help you get better at booking more meetings and closing more deals. Messaging and Positioning 4.3 Head over to his website for lots of other great resources and tools to help you crush your cold calls and book more meetings. Check-Ins 3.2 Josh Braun 1.2

Sales Management 103

Sales Management Communities Top of Funnel Cold Calling 103

Hubspot

MARCH 14, 2021

Solid social selling skills are transitioning from a nice-to-have to a need-to-have for sales professionals, but developing that kind of expertise is much easier said than done. In the past, I've leveraged mutual team connections with a HubSpot director on LinkedIn to successfully initiate and book calls with prospects.

Tips 95

Tips Demonstrating Intent Hubspot Social Media 95

Heinz Marketing

MAY 7, 2022

Your LinkedIn Network’s huge! Finding success with networking focuses on the well-tended relationships developed as you get there. LinkedIn is a tool used to manage online networks, but in order to take advantage of its purpose, it’s important to only connect with people that add value to your network.

Brand Identity 86

Brand Identity Branding Storytelling B2B 86

Valasys

JULY 19, 2019

Ever since Microsoft acquired LinkedIn back in 2016, LinkedIn’s individual company performance reports vanished with the transition chapter. LinkedIn sessions grew by 22% encompassing record levels of engagement & job postings. LinkedIn sessions grew by 22% encompassing record levels of engagement & job postings.

Linkedin 40

Linkedin Stats Marketing AI Social Networks 40

Zoominfo

FEBRUARY 22, 2021

But in reality, many people who work in sales are also motivated to help other salespeople succeed and advance their careers. Even with just 140 characters, he manages to really get to the heart of what position you need to take during tough sales calls, and how to advance your career in sales. She quite literally wrote the book on it.

Social Media 100

Social Media B2B Thought Leadership Cold Calling Media 100

Vidyard

APRIL 30, 2021

Now that we’re living in a virtual selling world and we have video to work with, you can cold “call” a potential customer through a video and show them all those things at first click. LinkedIn Profile ‘Hover’ (Prospect’s Profile) 2.3 The ability to develop and use a messaging ‘script’. Contents 1. Visual elements or props.

Template 137

Template Video Marketing Top of Funnel Ideal Customer Profiles 137