DemandBase

SEPTEMBER 30, 2019

If you’re wondering why this ABM book is different, it’s written by the people who know ABM best, Chris Golec, Peter Isaacson, and Jessica Fewless. This is an ABM how-to book from the perspective of marketing and sales executives who have lived it and seen it all. You can find all that and more in the book. It’s a seismic shift.

Demand Generation 61

Demand Generation Account Based Marketing ABM Marketing & Strategy 61

Engagio

JULY 1, 2021

When you target your accounts, you can create more personalized marketing plays that engage and delight your audiences the way they want and when they want. For more on the value of personalization, read my blog, Personalized Marketing Matters! A core feature within Demandbase One is Selectors. Segmentation made easy. “

Demand Generation 93

Demand Generation Account Based Marketing ABM DemandBase 93

Engagio

NOVEMBER 14, 2023

By fostering a deep alignment between marketing and sales teams, ABM enables businesses to approach their target accounts with the precision and personalization that today’s competitive landscape demands. The post The Account-Based Revolution: From Origins to AI-Driven Futures appeared first on Demandbase.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Engagio

JANUARY 24, 2024

Well, we asked a few seasoned sellers and B2B thought leaders what their opinions and predictions are for the 2024 Super Bowl (these conversations happened in mid-January 2024), alongside their personal anecdotes and predictions for B2B sales trends in 2024. For us, and Demandbase, we sell to sales and marketing teams.

B2B Sales 62

B2B Sales Tactics B2B Marketing Marketing Strategy 62

DemandBase

AUGUST 27, 2020

Add on trying to book meetings and sell deals during a global pandemic and we can all agree it is really tough to be a salesperson right now. Accounts with offsite intent related to Demandbase competitors with no on-site visits. But, the most common problems we hear from these teams are: Where do I start?

DemandBase 52

DemandBase Personalization Cross-Selling Demand Generation 52

DemandBase

JUNE 12, 2020

Being a person of color in America is a deeply complex and personal truth. As a person who is biracial and bicultural, my view of the world has been shaped most by the people I’ve met and the books I’ve read. All victims of racial prejudice who were unjustly killed. Between the World and Me , by Ta-Nehisi Coates.

Resources 83

Resources DemandBase Lock-In Class 83

DemandBase

MARCH 23, 2020

At Demandbase, we have taken specific steps in the past few weeks to ensure sales and marketing teams are communicating effectively. Because so many in-person channels are offline due to COVID-19 restrictions (such as conferences and field marketing events), we are more reliant on marketing technology to scale our efforts.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

DemandBase

APRIL 29, 2020

Like other companies, the Demandbase marketing team has gone from weekly in-person meetings in Journey, our main conference room, to entirely virtual Zoom-fests. We’re experiencing a sudden vacuum of in-person interaction, which everyone is struggling to fill with virtual bonhomie. Is there a bright side to shelter-in-place?

B2B Marketing 86

B2B Marketing Account Based Marketing DemandBase Planning 86

Engagio

SEPTEMBER 8, 2021

In his tenure at HubSpot, Kipp has also served as the Vice President of Marketing and co-authored a book on leveraging social media to drive leads and revenue. All of these pieces have to fit together in order to come up with a successful outcome.” – Jon Leiberman | VP, Content, Demandbase. Think about it.

Account Based Marketing 71

Account Based Marketing Inbound Marketing ABM DemandBase 71

DemandBase

SEPTEMBER 1, 2020

Since at Demandbase, we’re most qualified to make suggestions for revenue teams about growth and engagement, that’s what we’ll do. Focus on Research for Personal, Relevant Outreach. I’ve started book clubs at companies I’ve been at. The team chooses a book and makes time to discuss how to apply what they’ve learned.

Ideal Customer Profiles 130

Ideal Customer Profiles Work Management DemandBase Marketing Management 130

Marketing Insider Group

AUGUST 3, 2020

An expert round-up on Forbes Agency Council revealed that the majority of B2B business leaders saw incredible results from an ABM program, including improved lead generation, opportunities for personalization, lowered costs, and better relationships with clients. ABM gives the sales team fewer leads to work with. Creating strategic content.

Account Based Marketing 338

Account Based Marketing ABM Top of Funnel Lead Ranking 338

ClickZ

JUNE 15, 2020

Account-based marketing (ABM) platforms like Demandbase and Terminus enable B2B marketing and sales teams to target companies that align well with their existing clients. Platforms like Demandbase facilitate this approach by enabling users to build audiences using their existing CRM, account, and customer data.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

DemandBase

JANUARY 7, 2020

Dreamforce is the Super Bowl of events for most B2B companies and here at Demandbase, it’s no different. Sales truly made this a great success by sending personalized invites to the right accounts and following up with those who had registered. We plan all year for this event and make sure we forecast for it in our quarterly plans.

DemandBase 88

DemandBase Account Based Marketing Planning Advertising Agencies 88

DemandBase

MARCH 12, 2020

It’s not about selling: This is a conference full of marketers, who know all the tricks in the book so a regular sales pitch just doesn’t cut it. Chances are the marketer you connect with may not be the person you need to talk to at that company, but you being genuine with them, will win you an introduction to the right person.

B2B Marketing 52

B2B Marketing Account Based Marketing DemandBase Peer-to-peer 52

DemandBase

FEBRUARY 11, 2020

Thankfully, my first task at Demandbase was to get ABM Certified through Demandbase’s Foundations and Advanced Certification courses and reading the book, Account-Based Marketing by Chris Golec, Peter Isaacson, and Jessica Fewless. Wastefulness.

Account Based Marketing 83

Account Based Marketing ABM Lead Ranking Marketing Qualified Leads 83

ANNUITAS

APRIL 24, 2014

I am certainly not alone in thinking that Moneyball was one of the best business books of the past decade. Appealing to both baseball fans and business thinkers, the book (and subsequent movie with Brad Pitt) made Oakland A’s General Manager Billy Beane’s utilization of statistics to make business decisions almost seem … well … exciting ?

Account Based Marketing 100

Account Based Marketing DemandBase Demand Generation Work Management 100

DemandBase

JUNE 23, 2020

Whether that’s through an e-book, webinar, direct mail material, or blog post, it all comes down to one thing. They use it to target high-value customers with personalized messaging across various channels, like ads and direct mail. Personalizes the content for both the sender and the recipient. Direct Mail.

Account Based Marketing 52

Account Based Marketing ABM Marketing Budget Marketing Strategy 52

DemandBase

MAY 21, 2020

As Chris Golec says in his book Account-Based Marketing , “ABM uses technology, but it is ultimately a strategy. Like Demandbase, most of our revenue comes from building the tech that creates digital experiences for users. That’s why you cannot just buy yourself ‘an ABM’ and plug it in at your company.”. This resonates with me.

Account Based Marketing 98

Account Based Marketing ABM Budget Programs Demand 98

Marketing Insider Group

MAY 26, 2020

While marketing has evolved with ABM and increased personalization, Lee Odden from Top Rank Marketing mentions that B2B marketers are still relying on “status quo” demand gen and lead gen tactics. They’re pushing out e-books, webinars, email drips and information to drive metrics vs. creating experiences. There are no live events.

Webinar Metrics 239

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 239

DemandBase

OCTOBER 5, 2019

Prior to joining Demandbase, I worked at companies that were executing on traditional B2B programs. In my first 6 months at Demandbase, I have seen first hand how impactful ABM can be when your whole company is aligned. There are so many learnings I can share but that would probably fill a book (speaking of which, we have one!

Account Based Marketing 61

Account Based Marketing ABM Top of Funnel Demand Generation 61

Engagio

MAY 14, 2021

Read all about ABX in my new book, The Clear & Complete Guide to Account-Based Experience. Personally, I avoid putting accurate information onto a form since I know it’ll just lead to unwanted emails and phone calls. Attention scarcity. To say that modern buyers are overwhelmed with information is a cliché.

Work Management 126

Work Management Marketing Management Marketing Automation Services B2B Thought Leadership 126

6sense

OCTOBER 1, 2021

Demandbase CMO Jon Miller and G2 CMO Amanda Malko were also on the panel. Two categories in particular — platforms like 6sense and targeted personalized digital advertising solutions — generate the most user interest, she said. But it also sparked creative adaptation, innovation and increased adoption of ABM platforms.

Account Based Marketing 62

Account Based Marketing ABM CMO DemandBase 62

Hubspot

DECEMBER 23, 2022

Personalized prospect outreach via LinkedIn mail. What I like the most about LinkedIn Sales Navigator is the amount of information that you can find about any person or company’s profile without number limitations, including different filters to select the information that you want and what is relevant for you,” Nicolas G. Demandbase.

Enterprise Management 72

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 72

Unbound B2B

FEBRUARY 6, 2023

Account-based marketing (ABM) is a strategic sales and marketing technique that engages and converts highly-targeted audience groups using personalized communication. So, snowflake decided to recognize their customer’s unique personality more than any other B2B vendor in the market. What is ABM or Account Based Marketing (ABM)?

Account Based Marketing 52

Account Based Marketing Work Management Marketing Management ABM 52

Seismic

MAY 1, 2019

For the first post in The Sales Enablement Chronicles: Insight from the Inside series I interviewed Mark Siciliano , Vice President of Sales Productivity & Strategy at Demandbase. Mark has held a variety of positions at Oracle, Marketo, and now Demandbase. Q: How do you define sales enablement at Demandbase?

DemandBase 40

DemandBase Account Based Marketing Peer-to-peer ABM 40

Engagio

OCTOBER 1, 2021

Realizing that a huge part of the problem was the ever-growing but self-imposed complexity of B2B marketing, I went on a personal quest to radically simplify the process for building these brands. being an acronym for Courageous, Artful, Thoughtful and Scientific and you’ll meet dozens of them in the book. Way too much stuff.

B2B Marketing 71

B2B Marketing Ad Building Brand Identity Branding 71

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Adobe Experience Cloud Blog

JANUARY 7, 2020

In addition to LinkedIn, we also use Demandbase for display advertising. Standard – generic direct response campaign that tests a high volume of new content pieces and optimizes for maximum ROI. Campaigns – advertising for any campaigns that we might be running in the market such as events.

Account Based Marketing 96

Account Based Marketing ABM Lead Ranking Multi-Touch Attribution 96

Content4Demand

JUNE 16, 2020

You may already have perused our recently published e-book, Maximizing ABM Success , packed with quick tips and useful videos from influencers. This on-demand workshop spotlights creative examples of B2B brands that have pivoted in light of in-person event cancellations. Activating ABM Success. Build them a net!

Account Based Marketing 52

Account Based Marketing ABM Content DemandBase 52

Content4Demand

AUGUST 17, 2021

Jon Miller, Chief Marketing and Product Officer at Demandbase , offers a helpful vision into the future value of intent data and practical advice for B2B marketers eager to get started now. Another interesting usage of intent data comes with personalizing the website. Elevating the Buying Experience. Now it’s all hands on deck!

Intent Data 98

Intent Data Intent Buy B2B Thought Leadership 98

Content4Demand

OCTOBER 6, 2021

In this context, marketing teams must step up to the plate and leverage all the tools at their disposal to ensure that content, programs and campaigns are microtargeted, personalized, immediate and connected. Third-party data from vendors like Bombora, Demandbase, 6sense and Metadata.io

Buyer's Journey 81

Buyer's Journey Intent Data Intent Lead Ranking 81

Engagio

SEPTEMBER 15, 2020

So, in that way, we probably aren’t pushing as hard to book meetings, preferring to be trusted advisors who can provide value. Part 1 answer: personalization. I think a lot of people know this—this isn’t going to be a shock—but personalization is absolutely vital. You need to be human. You need to show empathy.

Ideal Customer Profiles 71

Ideal Customer Profiles Work Management Tips Marketing Management 71

Engagio

JUNE 16, 2020

I’m absolutely thrilled to announce that today Demandbase, the largest and most complete ABM platform, has completed its acquisition of Engagio. Together, I am confident that Demandbase and Engagio provide the dominant platform for Account-Based Marketing and will be able to transform the way B2B companies go to market.

Account Based Marketing 132

Account Based Marketing DemandBase Marketing Automation Services Work Management 132

Smashmouth Marketing

AUGUST 23, 2013

I personally may have benefitted by 1 or 2 a day. However, unless your inbound lead comes in the form of a calendar invite, date, time and phone number booking one of your sales reps for a appointment, there is still work to do. Or use tools such as DemandBase to dynamically append data. And they did.

Cold Calling 100

Cold Calling Hubspot Lead Scoring Lead Ranking 100

Rev

MAY 21, 2018

Intent data can include the email opens and clicks of your customers and prospects, the pages your customers visit on your website, the webinars they register for and attend, the e-books they download, their social likes and shares, and similar behavioral activity. And those ads are specific to the person who did the search.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

DemandBase

JULY 17, 2019

this is one of the reasons I’m so bullish on ABM as a discipline: done well the personalization and relevancy inherent in the approach mimics the best B2C marketing). The post Why Word of Mouth is More Important for B2B than for B2C appeared first on Account-Based Marketing – Demandbase. The first idea is “kid gloves.”

Word of Mouth 83

Word of Mouth Account Based Marketing Work Management B2B 83

Heinz Marketing

JULY 2, 2018

Demandbase is one of the leading providers of account based marketing technology to B2B companies. Can you just kind of level set what was the wave about and how was Demandbase placed there? ABM platforms specifically and Demandbase thankfully was established as the clear leader up into the right for the ABM platform category.

Account Based Marketing 40

Account Based Marketing Peer-to-peer DemandBase Forrester 40