Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. And those ads are specific to the person who did the search. If you read an article on how to write better email subject lines, does that mean you are looking for a new marketing automation platform?

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Webbiquity

JUNE 14, 2011

Steve Woods , Eloqua. Steve is one of the most brilliant marketing strategists I know, and co-author of a new book, Revenue Engine. The trick in using social media monitoring tools is not to automate “fast, shi**y answers&# as Steve put it, but rather to find the right person to respond. Buy his new book !

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Outgrow

MARCH 5, 2020

They believe that it is one step forward in improving the company’s personalized content recommendations. This feature scores your survey and gives you personalized recommendations for making improvements before you send it out to get responses. Only recently, the content experience platform Uberflip has acquired SnapApp.

Outgrow 52

Outgrow Marketing Automation Services Top of Funnel Customer Surveys 52

SnapApp

DECEMBER 14, 2016

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Personalization. more likely to send action-triggered, personalized emails in real-time. Marketing automation.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62