Smarte
AUGUST 14, 2018
The face of Database marketing is still continuing to evolve despite being around for nearly three decades. Many marketers are yet to implement Database Marketing, wait a minute, what is Database Marketing? Breaking up your contact lists into smaller segments is the first step in Database Marketing.
Directive Agency
MARCH 27, 2017
The best B2B marketers are always looking to improve their craft and hone their skills, which is why the following fifteen B2B marketing books are required reading for any marketer looking to create and foster lasting inter-business relationships. The New Rules of Marketing & PR by David Meerman Scott.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Biznology
JANUARY 5, 2022
These profiles go beyond the professional bio to provide a more personal glimpse and offer an opportunity for us to get to know each other better as people as we strive to create connections and build community. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. . Leiber and Stoller.
Adobe Experience Cloud Blog
NOVEMBER 20, 2018
The evolution of marketing automation has had a profound influence on marketers and buyers alike. From the days of spray-and-pray email marketing and complicated database marketing, the technology and expertise of marketers have truly elevated marketing automation as a practice.
Convince & Convert
SEPTEMBER 11, 2011
Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. But I do find it interesting that reaction to Klout is so visceral, and that is of course because what it purports to measure is by definition personal. Especially now, when every customer is a potential reporter.
SmartBug Media
FEBRUARY 11, 2021
For both: What information would be nice to have when a person fills out a form on your website? Hubs Setup: Marketing, Sales, and Service. HubSpot has five “products'' you can migrate your data into: CRM: Your contact database. Marketing Hub: Your marketing assets, like landing pages and emails. How do they work?
Leadspace
OCTOBER 6, 2019
Mike Moran is the co-author of the book on Content Marketing and Big Data, Outside-In Marketing. One of the initial reasons you started Bizology is that, traditionally, B2B companies tend to have little marketing experience of any kind. These are great days to be a B2B marketer.
Expert insights. Personalized for you.
45 
Let's personalize your content